Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: Branding with Birds?

Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]

Ask Denise: Prospecting Innovation

Q: “Denise, I am looking for an innovative way to get more business. I am not looking for a farm or an open house system. I really want something that will help me get more business when I need it and turn it off when I don’t. And I don’t want to go after expired […]

Ask Denise: Spring Cleaning

Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]

Ask Denise: Reporting the Highs and Lows

Q: “Denise, although I am not too worried about this since buyers seem to be back out in droves, prices in our market did make an adjustment over this time last year. I always report on year-over-year stats, but what do I do if prices have adjusted downward? Do I still report the information?” A: […]

Ask Denise: Beyond Social Media

Q: “Denise, I am an older agent (three years until retirement!). I keep feeling like I am missing the boat when it comes to social media. I don’t want to Tweet! I don’t want to waste my time on Facebook or Insta-whatever! And I certainly don’t want to chat on any Snap-thingy. I don’t need […]

Wildly Successful Wild Ideas

I was recently asked this question about gifting. Agents often have a great idea, but then when they tell a few people, that initial great idea can get muddied in the spirit of others helping. If you know an idea is a good one, trust your instinct unless you are concerned that it crosses a […]

Ask Denise: Attention on Online Leads

Q: “Denise what do you think about paying for online leads?” A: Online leads have saturated the market over the years and many agents have paid for them with little to no success while others love them.  The key is to know whether or not an online lead suits your personality and your overall work […]

Ask Denise: Stronger Pricing Skills

Q: “Denise, I want to get stronger on my pricing as we go into a different spring market. What do you suggest?” A: In addition to looking for clues in comparable properties (which is always an important indicator of future success), looking at days on market and new pendings are the two data points that […]

Ask Denise: Opening Doors at Open Houses

Q: “Denise, I am so tired of holding open houses! Every time I ask if buyers are working with an agent, they answer, “yes.” Are they all really working with agents or are they just blowing me off?” A: There is really no way of knowing, but if you are constantly getting shut down when […]

Ask Denise: Warming Buyers to “Freezer Burnt” Listings

Q: “Denise, I went to your Real Estate Success Summit last week and I loved what you said about inventory being on the market being “Freezer Burnt”. I took a look at how long our inventory has been on the market and wow! More than 50% of the homes have been on the market for […]

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