Branding Spotlight | The Zebra Blog

Archive for the ‘Branding Spotlight’ Category

Branding Spotlight: Teresa Nielsen

The starting point: Today, we’re revisiting Teresa Neilsen’s beautiful teal brand as she focuses on streamlining the value of her geo-farm marketing. The target audience: Teresa is building her niche in waterfront and water-view properties between Des Moines and Dash Point. The strategy: Clean but content-rich postcard mailers make a splash in every mailbox.

Branding Spotlight: Dorothy Driver

The starting point: Dorothy loves color and wanted to include all of her favorite hues in her Mastery brand. She also wanted to use dots as a major branding element, as she built brand equity with dot-patterns before. However, the final brand also needed to work well for her business partner Don and incorporate their […]

Branding Spotlight: Kristy LaVigne – Refresh!

The starting point: Kristy is a no-nonsense agent that takes her job and her clients seriously. She has used her custom brand for many years and felt ready for a refresh. She works in the Eastside area and along the waterfront, so she wanted to open up the design to give important content more space. […]

Branding Spotlight: Kitty Ballard

The starting point: Kitty Ballard has been in the real estate industry for 19 years. She’s a work-hard-play-hard kind of woman, with a passion for sports and an boutique business style. She has a sparkling personality and wanted to bring that into her new marketing. The target audience: While she loves her current and past […]

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