Marketing | The Zebra Blog

Archive for the ‘Marketing’ Category

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Bad Photos Don’t Cut It!

Recently I was asked by a client of mine to help her figure out why her listing wasn’t selling.  Of course, the first thing I did was go onto the MLS and look at her listing and then compare her listing with all of the competition. It is not usual to see so many terrible […]

The Power of Branding

A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what […]

Ask Denise: Targeting Two Markets

Q: “Denise, I am going to be relocating to an area that is a high-demand area for retirees from my current area. Just wondering how you think I should use that to my advantage?” A: There are two key audiences that you should be marketing to – your current client base and agents. With your […]

Stop Sending Out Stupid Mailers with Stupid Content

First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]

Ask Denise: Jump-Start a Stalled Farm

Q: “Denise, I have been marketing to a farm area for about six months now and I am very happy with what I am sending out – meaty market info, information on sold properties, etc. It is all stuff that is really relevant to the area. I have had a call, but things just aren’t […]

The Velcro Client: Why You Need Them and How to Get Them

It doesn’t seem like a week goes by without a new model of real estate company popping up threatening to undermine your business. These models are offering creative incentives and discounts to potential sellers and they are making real estate selling look very easy.  Of course, there will always be competition in the real estate […]

Your Online Profiles: Why You Need Them Now More Than Ever!

I read a fascinating stat recently from the National Association of Realtors Generational Report.  I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale.  This is even higher than the desire of Baby Boomers to work with Real […]

Video: The Next Best Thing in Real Estate Marketing

Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business. Videos allow potential clients the opportunity to get to […]

Ask Denise: Marketing Listing Presentation

Q: “Denise, I have taken your advice and created an online marketing listing presentation prop on a board, have some of my online syndication samples queued up when I go to a presentation, have samples of my flyers and just listed cards, and have a print marketing board summary. I have come a long way, […]

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!