Marketing | The Zebra Blog

Archive for the ‘Marketing’ Category

Ask Denise: Branding Bottles?

Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Ask Denise: Does it “Ad” Up?

Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?” A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

The Marketing Triangle

Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing.  Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Lessons from Rudolph: A Top Marketing and Branding Guru

Rudolph Zebra

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!