Marketing | The Zebra Blog

Archive for the ‘Marketing’ Category

Leave a Lasting Impression at Your Next Listing Presentation

Picture it. Your potential seller’s dining room. 7:32 pm.  You have reviewed their home, provided them with information on pricing, and have shown all your materials. Do you ask for the business? Ask if they are interviewing other agents? Whip out a listing agreement? This is a make-it or break-it moment for all your hard […]

A Shifting Market? Here’s What You Need to Do!

The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is […]

How Do YOU Spell Relief? B-R-A-N-D

I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing […]

How Fun is Your Brand?

You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business? Here at The Lones Group, we have […]

Branding Spotlight: Notecards

Make every note extra special without a lot of extra work simply by getting a batch of branded notecards printed. Modern digital printing gives us so many options for a creative and professional look, with different papers, gloss/satin/velvet finishes, and even foil embossing. Whether it’s an all-purpose notecard with your name or logo on the […]

Branding Spotlight: Lin Shih

Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer. Classic fonts are easy to read and accented by traditional calligraphy in select […]

Is “Easy” Killing Your Brand?

Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]

5 Points for Long-Term Farming Success

Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]

Branding Spotlight: Campaigns = $$$

Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]

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