Marketing | The Zebra Blog

Archive for the ‘Marketing’ Category

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Lessons from Rudolph: A Top Marketing and Branding Guru

Rudolph Zebra

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Bad Photos Don’t Cut It!

Recently I was asked by a client of mine to help her figure out why her listing wasn’t selling.  Of course, the first thing I did was go onto the MLS and look at her listing and then compare her listing with all of the competition. It is not usual to see so many terrible […]

The Power of Branding

A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what […]

Ask Denise: Targeting Two Markets

Q: “Denise, I am going to be relocating to an area that is a high-demand area for retirees from my current area. Just wondering how you think I should use that to my advantage?” A: There are two key audiences that you should be marketing to – your current client base and agents. With your […]

Stop Sending Out Stupid Mailers with Stupid Content

First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]

Ask Denise: Jump-Start a Stalled Farm

Q: “Denise, I have been marketing to a farm area for about six months now and I am very happy with what I am sending out – meaty market info, information on sold properties, etc. It is all stuff that is really relevant to the area. I have had a call, but things just aren’t […]

The Velcro Client: Why You Need Them and How to Get Them

It doesn’t seem like a week goes by without a new model of real estate company popping up threatening to undermine your business. These models are offering creative incentives and discounts to potential sellers and they are making real estate selling look very easy.  Of course, there will always be competition in the real estate […]

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!