Marketing | The Zebra Blog

Archive for the ‘Marketing’ Category

Ask Denise: Is Mailing Worth It?

Q: “Denise, I am really working hard to create a new-and-improved new listing checklist like you recommended. I have been doing it from my head for so long it is good to get it down on paper and this has me realizing there is a LOT more I can delegate! But I have a question […]

Ask Denise: Picture Perfect

Q: “Denise, I was taking your Amplify workshop this week and now you have me thinking about my photo. I absolutely love a photo of me that I have been using in my brand and marketing for about 15 years now, but I wonder if I need an updated photo. What do you think?” A: […]

Ask Denise: Building Layers of Marketing

Q: “Denise, if I sent a Just Listed card for a listing of mine in a farm this month, should I also send my regular market report?” A: Yes! A Just Listed card is a different animal than a market report. If you are consistently sending a market report with market information and statistics, then […]

Ask Denise: Building a Niche List

Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like […]

Ask Denise: Cautious Celebration

Q: “Denise, our state is entering into a new opening-up phase and I had a crazy idea about sending out a celebratory postcard – like a Happy New Year card but to welcome our new phase and include a few facts on the back about what they can expect for real estate – such as […]

What’s Your Niche Market

Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]

Ask Denise: The Right Time

Q: “Denise, I have a new listing and want to do a Virtual Open House. I would usually do a regular open house Sunday afternoon, but wonder if that is the best day and time if we aren’t doing a live open house. What do you think is the most opportune day and time?” A: […]

Leveraging Your Superpower

This week I want to talk about your superpower, yes you have one! I want to define it, explain it and show you how to put it to work for you. There are so many real estate agents in the field today and there are specific reasons that a client is attracted to working with […]

Branding Spotlight: Social Media Posting for Real Estate Agents

5 Tips for Effective Social Media Marketing That Won’t Cost You a Dime One great aspect of being a self-employed real estate agent is that you get to tell the story of your business on social media. The goal of social media marketing is to remind past clients that you are actively open for business […]

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!