Marketing | The Zebra Blog

Archive for the ‘Marketing’ Category

Ask Denise: Building Layers of Marketing

Q: “Denise, if I sent a Just Listed card for a listing of mine in a farm this month, should I also send my regular market report?” A: Yes! A Just Listed card is a different animal than a market report. If you are consistently sending a market report with market information and statistics, then […]

Ask Denise: Building a Niche List

Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like […]

Ask Denise: Cautious Celebration

Q: “Denise, our state is entering into a new opening-up phase and I had a crazy idea about sending out a celebratory postcard – like a Happy New Year card but to welcome our new phase and include a few facts on the back about what they can expect for real estate – such as […]

What’s Your Niche Market

Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]

Ask Denise: The Right Time

Q: “Denise, I have a new listing and want to do a Virtual Open House. I would usually do a regular open house Sunday afternoon, but wonder if that is the best day and time if we aren’t doing a live open house. What do you think is the most opportune day and time?” A: […]

Leveraging Your Superpower

This week I want to talk about your superpower, yes you have one! I want to define it, explain it and show you how to put it to work for you. There are so many real estate agents in the field today and there are specific reasons that a client is attracted to working with […]

Branding Spotlight: Social Media Posting for Real Estate Agents

5 Tips for Effective Social Media Marketing That Won’t Cost You a Dime One great aspect of being a self-employed real estate agent is that you get to tell the story of your business on social media. The goal of social media marketing is to remind past clients that you are actively open for business […]

Five Changes for a Better 2020

Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a fresh start. Right? Have a bad 2019? Put it behind you. It is over. It’s done. It’s time for a new you. It’s […]

Ask Denise: A Comfortable Groove

Q: “Denise, I am thinking of retiring sometime in about five years. I am at a point in my business where I am happy with the business I get from my past clients, friends, and family. I keep in touch with them every month with market updates. I want to start taking more time off […]

The Price is…Wrong?

If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]

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