Q: Is there a particular segment of the buyer pool that makes the most sense to target in 2011? I’m thinking about going after Generation X buyers. A: While today is a great time for Gen Xer’s to buy their first home, I suggest that the target market you should really look at is the Baby […]
Posted in Ask Denise, Motivation & Planning 
Tags: baby boomers, Business, Buyers, Clients, generation x, Real Estate Market, The Lones Group 
No Comments » Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula? A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When […]
While I love everything about my job, there are some things that really make my day – like receiving an ‘Ask Denise’ email. Every question has a different spin to it, because no two agents think about their issues and challenges in the same way. And I love that. This week’s Zebra Report is based on five recent […]
Q: “Denise, I’ve had a listing on the market forever, but the seller won’t reduce. Should I continue to keep this listing on the market?” A: Absolutely not. It’s professional negligence to have a listing on the market when you know darn well it won’t sell. What you’re actually doing is inflating the inventory, and that […]
Q: “Denise, as summer winds down and I begin to plan my education schedule for the fall, are there any classes in particular that I should take?” A: Absolutely! Most agents take classes in the areas in which they have the most interest. I highly recommend that you take classes in the subjects in which […]
Posted in Ask Denise, Motivation & Planning, Real Estate Coaching, Mentoring, and Training Tags: Agents, Business, Follow-up, Lead Generation, Market, Real Estate Agents, real estate education, Real Estate Market, Real Estate News, Real Estate Products, Real Estate Training, The Lones Group No Comments »It happens to all of us. We get down. Things don’t go our way. Our spirits become a bit frayed. None matter the size of your “company”, none of us are immune to the daily stress of running a business. And yet some agents act as if this will never happen to them. For many […]
By far, the toughest ball to juggle when running your own business is time—using it properly, freeing up more of it, and not wasting it. The solution to this challenge eludes many real estate agents.
In real estate, there are so many things we have to do. And we are burdened with the fact that there are no set hours. This is not Monday through Friday, nine-to-five kind of business. Our work schedule is fluid—which can be both a blessing and a curse.
Posted in Motivation & Planning Tags: Agents, business tips, plan, Real Estate, Real Estate Agents, systems, task management, Time Management No Comments »Q: “Denise, how do you stay motivated?” A: Accountability. It’s perfectly normal and human to lose motivation from time to time. Things happen that can knock us for a loop. The best way to keep motivation up is to surround yourself with a great team of other motivated people. They lift you up when they’re […]
July is here. That’s great news, isn’t it? Sure it is! Because now you have a new whine for why your business isn’t where it needs to be: “It must be because it’s July and people are on vacation.” This replaces the old whines of “It must be because the tax credit is gone”, “It […]
When I managed a large real estate office, I learned a powerful lesson. Sitting at my desk one day, it suddenly hit me. It was a revelation. The revelation was this: I make my own market. No matter how dire the news. No matter how “downward trending” the statistics may be. No matter what anyone […]
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