Today, I’m talking about running open houses during busy holiday weekends. I had a question yesterday from one of my clients, “Do you do have an open house on a holiday weekend? Don’t you? What has that been like?” To answer that, I want to give some perspective and talk about the do’s and don’ts. […]
Is it Time to Refresh Your Brand?
Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
A Shifting Market? Here’s What You Need to Do!
The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is […]
How Do YOU Spell Relief? B-R-A-N-D
I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing […]
Don’t Lose Sight of Your Quality of Life!
Anyone who knows me knows that I have a long-held belief that the first, and the most important thing in your business, is creating “quality of life”. As our inventory-lean markets move faster and faster, I want to encourage all of you to think about your quality of life BEFORE you reach a stage where […]
Logos often grab the spotlight when it comes to branding. They are a great marketing asset, and we have created hundreds of logos for our clients. Some clients come to the branding process without a clear idea of a logo. Other clients come with a partial or complete logo, and we build a brand around those themes and elements to take advantage of brand equity.
One logo that went through this journey belongs to Candie & Richard Webb. They started their branding process with a logo from another design company, but it wasn’t quite right yet. Read more »
Competition for business – especially listings – is lively this year. Stay top-of-mind and be the first agent they call by sending valuable information to your clients every month. This month Club Zebra members have three great new pieces of content for buyers, sellers and past clients. Send these ready-to-go articles to your mailing list as though you wrote them, no attribution necessary. First up, What do Rising Sales Prices Mean for Taxes is great for all property owners, many of whom received a larger property tax bill this year. We also have an article on how Mortgage Lenders are Tightening Their Guidelines, to help your potential buyers be more prepared. Last, we have an advice piece on Choosing the Best Offer for the many sellers out there who will be receiving multiple offers on their listing this spring. Get your May content <a href=”https://www.thelonesgroup.com/customer/vault.asp?op=cc&d=20215″><b>right here</b></a>!
Not a member yet? Join now and get instant access to monthly mailer content, twice weekly live coaching sessions, and the biggest online education and real estate resource portal in the industry!
You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business?
Here at The Lones Group, we have a number of fun things that we have at the ready, and even more so when we have classes. Read more »
Make every note extra special without a lot of extra work simply by getting a batch of branded notecards printed. Modern digital printing gives us so many options for a creative and professional look, with different papers, gloss/satin/velvet finishes, and even foil embossing. Whether it’s an all-purpose notecard with your name or logo on the front, or customized for thank-yous, anniversaries, or invitations, it’s a simple and easy way to show that you are willing to go the extra mile for your clients. Read more »
There is mass confusion right now over the Federal and State eviction moratoriums brought on by the COVID pandemic. It is critical that agents fully understand how these moratoriums affect their clients. I will try to lay the facts out in a simple manner as to simplify what is going on right now, but know that things may change quickly in the coming days and weeks. Stay informed as things unfold. Here is the current state of affairs: Read more »
They say letter-writing is a dying art. However, nothing could be further from the truth! Old school as it sounds, writing letters, even boring business letters, is not only exponentially more fun when you use your branded stationary, it is a phenomenal way to get the attention of potential clients in your market. Other agents may be sending generic postcards, but an informative and personal letter gets the attention of every personality type. A great way stand out from the junk mail and bills in the mail box is with a well-designed, full-color envelope. Read more »
Of course you have a buyer! It seems about everyone has a buyer these days who is searching diligently for a property. Often these buyers have missed out at least a couple of times in a multiple offer situation, are disappointed, deflated, and the agent has provided a glimmer of hope that they might be able to secure a home by sending a letter to local homeowners.
Before you do that, however, I highly suggest you have a plan, some rules around how that plan will be rolled out, and have a general buyer letter template ready to go that you can customize as your buyers’ needs change. Read more »
Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer.
Classic fonts are easy to read and accented by traditional calligraphy in select headlines. Her linear layout is versatile enough to adapt to a variety of marketing applications, including her comprehensive mail marketing plan. Read more »
Today I want to talk about the importance of having a strong final or closing statement that you can say to your clients. This is extremely important, especially in this highly competitive market. When you are on a listing appointment it is important to remember that you are often competing against other agents and you need to stand out. Having a powerful closing statement allows you to do just that. With all the competition out there for listings, sellers are being inundated with all kinds of marketing materials and ideas and thoughts for listing their home. Often, what is missing for the seller is a personal closing statement from the agent.
The starting point: Candie and Richard are a dynamic team who wanted a brand to make them stand out from the competition. They selected the Impact! I Want It All package and connected with our designers to make their vision a reality.
The strategy: They wanted to connect with the lifestyle of their area, so they leaned on a green and bronze palette to bring the natural world to their marketing. Read more »
