Today, the topic is conflict. Again? Yes. We need to address conflict. Why? For starters, almost every day in my business, I get a call from at least one agent talking about conflict. There’s conflict with buyers, sellers, vendors, the title company—and other agents! Real estate is an industry that breeds conflict because there are […]
One of our favorite clients recently challenged us on social media about the importance of mail and I thought it was worth addressing in a Zebra Report: “Where I am from I don’t see many people reading their mail when they have social media. When I ask if they received my letter after a week […]
Have you ever been in a really stressful situation, perhaps one in which someone was upset with you, and your instinct was to flee? Or perhaps your body flooded with adrenaline in preparation for a fight? In both cases, your “lizard brain” – or that part of your brain that is primitive and is what […]
Today I want to talk about something that has come up a lot this year, just because there has been so much stress, and people have been away from their normal habits and routines. That topic is CONFLICT. Whether that conflict is at home, with a business associate, with a client, or a family member. […]
One of the hardest things we are faced with when dealing with difficult people or situations is how to best maneuver our emotions and our need to defend ourselves. Whether it is a personal or business issue where you feel you have been wronged or misjudged you will need to navigate those rough waves of […]
Imagine: You have a packet of information for your client. Reports, graphs, flyers, buyer or seller info, check lists—so many pieces of paper! Do you staple it? Do you paperclip it? Or, if it’s really thick, do you put a binder clip on it?
None of the above! Tuck everything into a beautifully branded folder to level-up your presentation. Read more »
Looking for new content you can send to your clients this month? Articles for August were just posted and we have some great, fresh content for you. First up, prepare your potential sellers with information about the kinds of costs that come with selling a home, from listing to transactional. For your buyer prospects check out our article on renovations and which ones can actually save money in the long term. Lastly, for any prospect, many are curious about the housing market and one big issue facing our market is the end of programs that affect forbearance – this article is designed to address and settle fears about how the ending of these programs will impact the market. As always, this month’s articles and many more are available, attribution free, for your mailing lists at the Club Zebra website. Get your August client content here.
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One of the hardest things we are faced with when dealing with difficult people or situations is how to best maneuver our emotions and our need to defend ourselves.
Whether it is a personal or business issue where you feel you have been wronged or misjudged you will need to navigate those rough waves of anger that can overcome you. Learning to hold back and knowing when to speak your truth are essential skills needed in both real estate and in your personal life. Read more »
Kristi recently reached out to improve her arsenal of marketing templates. She wanted something that would help her deliver critical data to past and future clients with stylish visual impact. She picked several powerful tools, including a market watch postcard and a 4-page newsletter. Each one provides the reader with important and valuable market information. Read more »
Quick show of hands – how many of you had a challenging transaction over the last 12 months? One that was in danger of failing at some point between pending to close?
Wow! Let’s see. Hmmm…almost…all of you! Read more »
The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles.
Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective understand design is to select one strong element, like a logo or graphic, and maintain subtlety throughout the rest of the design. Here are three ways different clients have applied an understated style to their branding: Read more »
I’m so excited because this week, I’m in beautiful Las Vegas. I’m staying at the incredible Cosmopolitan Hotel, which has the best views of the Bellagio fountains. (You’ll see them going off behind me.)
I’m here sharpening my skills and updating my knowledge, because I always want to be in the forefront of what is happening in new construction. I have spent the last few days touring every new home being built in Las Vegas. I have seen lots of new developments, new builders, and my favorite builder (Toll Brothers). I have see new finishing, new features, new exteriors, new siding—and more! Read more »
If you find yourself drawing nature into your every-day life with earthen-tone palettes, organic textures, and imagery or iconography from the great outdoors, you may have a Natural design style. Naturals are often described as genuine, laid-back, and straight-forward. With a deep reverence for nature, they find themselves attracted to marketing which reflects their core values.
Natural brands are as varied and colorful as the nature that inspires them. Here are three epic designs:
That’s some fresh insulation! Today, I am on site at a new construction project and I want to talk about the power of windows.
In this project, we took about 80% of the structure down to the foundation and we built up the walls to 10ft. Our goal was to get that panoramic window effect. Window technology has come so far that it’s possible for us to have almost the entire side of this building open to the beautiful view. Read more »
When everything must be polished and graceful, you are likely to have an Elegant design style. If you’re an Elegant, you respond to images of luxury and serenity. Quality is always more important than quantity. Your physical surroundings are assuredly created thoughtfully and with an eye toward classic beauty, whether they are formal, professional, or casual.
Gracious, and respectful, Elegants want a brand in which every element has been carefully considered. Sophistication, grace, and refinement are keywords of elegant designs. Read more »
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