What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life. You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs. (Personally, I […]
Automate Your Business for the Holidays
Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” While it’s a good idea to plan next year, it […]
Stay Focused on the Facts (Not Politics)
I have to weigh in on what’s going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life […]
To My Wonderful Clients
Hi Everyone. Today’s zebra report is dedicated to all my special clients, who have survived and thrived through Covid so far. I just want everyone to know how blessed I am to have you in my life. I am so proud of each of you, for the challenges you have faced this year. I had […]
Professional Texting Etiquette
Many agents have asked me about proper and professional texting etiquette in our modern world. Texting can be a great way to send a quick message on the go, but you have to use it appropriately. First of all, if you’re texting someone and that person isn’t responding immediately, you need to remember they may […]
Hi Everyone. Today’s zebra report is dedicated to all my special clients, who have survived and thrived through Covid so far. I just want everyone to know how blessed I am to have you in my life. I am so proud of each of you, for the challenges you have faced this year.
I had such a special night last night with some of my clients. We were just able to share our experiences over the course of this past year. Many of us were able to see the joy and beauty that has come out of this year. Read more »
The starting point: With an strong logo already in place, Chris selected the Semi-Custom Pro branding package to give his business a solid foundation and streamline his workflow.
The target audience: He wanted a design that would augment his current brand equity and appeal to new clients making important life transitions, whether that is a family looking for a larger home or seniors ready to downsize. Read more »
Q: “Denise, I am going to be sending a customized property report to all my past clients in December and January followed up by a phone call. I am wondering how you suggest I ask for referrals on that phone call?”
A: I DON’T recommend asking for referrals – ever! If you do an amazing job for someone, you never need to ask because they will give them. Read more »
Many agents have asked me about proper and professional texting etiquette in our modern world. Texting can be a great way to send a quick message on the go, but you have to use it appropriately.
First of all, if you’re texting someone and that person isn’t responding immediately, you need to remember they may not want to or be able to. They may be driving, in a meeting, or out having a nice meal. Their phone could be out of battery or momentarily left behind. Be aware that texting may not be the best way to communicate, especially if you expect an immediate response. Your client or contact may not be as available as you are at the moment. If you text, text wisely. Read more »
The starting point: In search of a modern and luxurious brand to elevate his business, Steven Lieu selected a Custom Branding package. Specifically drawn to the appeal of working with the design team in developing of a unique and iconic, luxury logo to really allow his new brand to stand out.
The target audience: Steven wanted a design that would both appeal to his listing clients and set a dramatic stage for their properties’ success. Read more »
Q: “Denise, I am really working hard to create a new-and-improved new listing checklist like you recommended. I have been doing it from my head for so long it is good to get it down on paper and this has me realizing there is a LOT more I can delegate! But I have a question about just listed cards and open house invitations. I used to do these things, but haven’t because the market is so fast. Frankly, it was an expense I didn’t feel I needed. Should I add them to the list anyway or just when the market quiets down?”Read more »
October client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group.
This October includes a great article for potential buyers who are thinking about whether their finances are ready for their first – or next – move. For sellers, we have a piece on the Autumn market and how to find balance with buying at the same time. For any client we have a great article of home tips for combating work-from-home fatigue. Get your new content right here!
Not a Club Zebra member? Members get great benefits with their monthly subscription to help them thrive in every market. Benefits like:
I have been talking to many of my clients recently who have expressed that they are feeling overwhelmed from Covid and just wished everything could go back to the way it was. They do not feel like themselves, and their business doesn’t feel like it used to which is causing them great distress.
The last six months have probably forced you to change many regular business practices, and—no surprise—your business has changed in ways you could not predict and might not have been ready for. Read more »
The starting point: After several years in the business, Susan Mueller is ready to make her mark and stand out from the crowd. Before taking the plunge into real estate, she taught English and ESL for 15 years. This experience gives her a great foundation for educating first-time buyers or non-native English-speaking clients.
The target audience: She enjoys working with people who are relocating to the area, whether it’s from across the state, across the nation, or across the globe. She also has a passion for helping single women looking to make smart financial decisions. Read more »
Q: “Denise, I was taking your Amplify workshop this week and now you have me thinking about my photo. I absolutely love a photo of me that I have been using in my brand and marketing for about 15 years now, but I wonder if I need an updated photo. What do you think?”
A: It isn’t so much about the span of time between photos as it is about how you show up in your photo versus how you show up in-person. If someone has to do a double-take when they meet you in person for the first time after only seeing a photo of you, that means it is time for a photo retake. Read more »