The Zebra Blog

Pricing in the Land of “No Comps”

Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!”

But armed with just a few pricing tools, you can walk into a seller’s home with confidence, knowing you have done absolutely everything you can to provide the seller with a  price or price range that could be supported by the market. Read more »

Branding Spotlight: Semi-Custom PRO #143

This week’s design spotlight features our Semi-Custom Pro branding design template #143. This brand features a semi-transparent footer over a water-mark photo in the background and a unique sidebar graphic. In our rich and dark sample, we feature a wooden wine barrel in the background, complimented with glossy leather braids. To add to the rustic charm, the headline and name treatment uses a rough handwritten font while the content uses a utilitarian sans-serif font. For every dark brand, we also include a few light-colored letterhead pages Read more »

Ask Denise: Honest Statistics

Q: “Denise, I have been mailing to a farm area now for years and another agent has begun sending postcards to the same area. One of my clients collected a couple and gave them to me. I was shocked! The cards blatantly said she was #1 in sales for the last year. I don’t know where she could have been #1 as her stats do not support that claim. What would you suggest I do?”

A: I assume that the postcard doesn’t give you any clues as to where that number came from. I always suggest leaving what we call “breadcrumbs” that allow someone else to arrive at the same numbers you do and it may even be required by the DOL or the MLS. Read more »

Pricing With Confidence

One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales revenue. More often however, because of the inability to price correctly agents walk away empty-handed without ever having the opportunity to sell the home because the price the agent came up with is not consistent with the seller’s expectations. Agents can spend hours doing CMAs only to find that what they are presenting to the potential seller(s) either wasn’t enough information, the right kind of information, or the information the seller wanted or expected to hear.

Read more »

Palette Spotlight: Black & Gold

Today’s Branding Spotlight takes a closer look at the Black & Gold palette. Many clients love this classic color combo. It’s a high-contrast section that carries implications of luxury, wealth, and sophistication. But did you know that there are many different shades of black and gold? In its elemental form, gold can take on rose and silver tints that deviate from the usual yellow. Black is the “timeless classic” but it can be tinted and lightened ever so slightly to better compliment the overall palette. Together, it’s a high-contrast selection makes a confidant and definitive statement. Read more »

Ask Denise: Better Planning

A: “Denise, my office is doing a business planning session in a couple of weeks which I am very excited about. I have no problem with the planning. In fact, every year I make a plan. But how close does my actual year come to my plan? That can be measured in light years. I really want to make 2019 different. What do you suggest?”

A: Great question! Many agents are thinking about business planning this time of year and what you are experiencing is similar to what a lot of others experience – a challenge of turning plans into actions. Read more »

Ask Denise: Setback? Rebound!

Denise, I am frustrated! I have been in the business for 15 years and each year my business has gotten a little better and a little better. I was on track at the beginning of the year to finish the year a smidge higher than last year, but several clients have had a change of heart regarding timing and are waiting until next year and I actually had my first cancelled listing in years due to the seller not being able to get the price he wanted. I am going into the last two months of the year with an empty pipeline and a deflated ego. Now I am freaked out! What if next year is even worse than this year? Read more »

Safari Comes to Bellevue, November 5-6

real estate coaching with Denise Lones, November 5-6 in Bellevue
This November 5-6 we invite you to come on a real estate Safari in Bellevue, WA. Safari is our premier real estate coaching event, led by nationally recognized coach, Denise Lones. Experience this year’s Safari, Total Transformation: Proven Systems – A Customized Approach.Denise Lones, real estate coach


Attend both days for only $29. Fifteen Washington State continuing education credits are also available.

Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every time!

This is an interactive event, not stuck-in-your-seat education. This Safari we will be covering building a referral based business without cheesy gimmicks, overcoming client and prospect objections, connecting with different client personalities, how to win presentations and building on your unique strengths. Prepare your business for success in this exciting, challenging real estate market with Denise Lones! See you there!

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