The Zebra Blog

Branding Spotlight: Domenica Lovaglia

The starting point: Ever the innovator and entrepreneur, Domenica wanted a brand for her Seattle Digs boutique real estate service, under the umbrella of the brokerage she took part in founding, Metropolist. She selected a Semi-Custom PRO package to give Seattle Digs the boost it needed.

The target audience: Domenica has worked in the Seattle area for over 18 years. She wanted a brand that could easily mesh with Metropolist’s branding and make her stand out from other Seattle-based agents.
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Ask Denise: Niche Mailing Campaign

Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last two months. Seven of those have sold in 4 days or less and all sold above list price. The last one is still under contract and hasn’t sold. What do you recommend I mail to them?” Read more »

June Client Mailer Content is Here!

monthly mailer content from club zebra

Even if June has been a bit rainier than usual, we still have some sunshine for your prospects’ inboxes and mailboxes. Take a look! This June we have another three great, timely, topical, ready-to-send articles that you can deliver to them completely attribution free.

First up, we have positive news in an article on summer prospects for the real estate market that may bring a sense of relief to all your worried clients. We also have an article on new construction trends for a fresh outlook on home design that should be of interest to everybody. Lastly, educate your potential sellers about virtual open houses! They may be worried that their home won’t get enough attention – or maybe they won’t want strangers walking about due to health concerns – so you can be the source that sets them back on track to sell.

Get your new content here. See you next month!

Top Trends in New Construction

In the world of new construction and home building there is always a rolling set of trends and preferences that buyers get excited about. Buyers’ needs change over time and trends have a way of coming in and out of favor. This week I want to share my recent findings related to the hottest new trends in new home building. Read more »

Branding Spotlight: Kathie McNelis

The starting point: With a background in retail leadership and a love of architecture and interior design, Kathie is new to the world of real estate and wanted a brand that would reflect her style in a subtle and elegant way.

The target audience: Kathie wants to help clients find their dream homes. She is knowledge hungry and motivated and loves working with clients who are involved in the process.
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Ask Denise: Updating My Brand

Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the colors. Nothing major, but just give it some new life. What do you think?”

A: We have agents who refresh their brands with us all the time! I liken it to painting a room or changing out artwork. Sometimes we just need a few tweaks to make it feel new again or to tell your new and improved story. Read more »

Five Things You Should be Tracking

It doesn’t matter what market I’m in, there are 5 things that are critical to track, and they have to do with things like the pace of the market, what the market is willing to pay, how the market has changed year-over-year, and most importantly what the relationship is between the buyers and sellers in that market. Read more »

Branding Spotlight: Diane Campshure Walczyk

The starting point: Diane manages a successful real estate team in Green Bay, Wisconsin, and has over 32 years of industry experience. She wanted to upgrade her systems and marketing, so she selected a Semi-Custom PRO design package to give her a good foundation.

The target audience: She wants all her clients to know that she has the experience and knowledge to stay in control, but the flexibility to pivot as the market and her clients’ needs change. Read more »

Ask Denise: Cautious Celebration

Q: “Denise, our state is entering into a new opening-up phase and I had a crazy idea about sending out a celebratory postcard – like a Happy New Year card but to welcome our new phase and include a few facts on the back about what they can expect for real estate – such as open houses, showings, photos, etc. Do you think this is a good idea or is everyone COVIDed-out?” Read more »

Guess What I’m Doing This Saturday Night? Join me!

Hi everybody, and welcome to this week’s episode of the Zebra Report. I’ve been so fortunate over the years to have incredible people, clients, and associates in my life that give back. I just want to thank everybody out there doing good things. With what’s going on in the world right now, taking a little bit of time to make someone else feel special is very powerful.

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