The Zebra Blog

Ask Denise: School’s Out!

Q: “Denise, I usually work between my office and home office. I just learned that my child’s school district has cancelled classes for the next two weeks to corral the Coronavirus and I am stressed out about trying to sell real estate and entertain my child at the same time. Any suggestions?”

A: Yes! Two words will get you through the next two weeks – structure and rewards. Remember, there are plenty of employers who are encouraging working from home, so real estate agents are not the only ones in this situation. Read more »

Anxiety or Covid-19: What is the Real Danger to Your Business?

There are many ways to react about the virus breakout. It doesn’t seem to matter where you go – the news is talking about it everywhere. It is completely normal to feel concerned, unsure, nervous, worried, and more.

However, the reality is that there is not a lot that any of us can do about the virus other than be informed and be aware of the things that we can do to keep ourselves and our families safe.  From a business perspective it may seem like there is a lot of doom and gloom out there, but there are many things you could be doing to keep yourself busy and productive. Read more »

Ask Denise: Trouble with Pricing

Q: “Denise, our market has picked up all of a sudden and I am having some trouble with pricing. All my comps that sold in the last 90 days are only comparable in terms of house style and specs, not what I am currently seeing in the market. What do you think I should do?”

A: If you are seeing a strong uptick in demand given the number of homes on the market, this should be accounted for in your pricing. But remember, the market will do the pricing for you. Read more »

If You Aren’t Making Money, Follow The FACTS!

I have never spoken to an agent who says they aren’t making money and haven’t been able to figure out why.  There is always a reason, a cause, an excuse and often an absence of completing critical tasks.  There is also a trail of obvious facts that lead me directly to the cause, the reason, the problem and then ultimately the solution to the agent’s lack of money.

Here are some of my favorite questions I ask agents to help them figure out their challenges and how to get past them: Read more »

Branding Spotlight: Kitty Ballard

The starting point: Kitty Ballard has been in the real estate industry for 19 years. She’s a work-hard-play-hard kind of woman, with a passion for sports and an boutique business style. She has a sparkling personality and wanted to bring that into her new marketing.

The target audience: While she loves her current and past clients, she wants to take on more listing opportunities, so she needed a brand and matching systems that would give potential sellers a confidence-boost and really showcase a home’s special features to buyers.  Read more »

Ask Denise: The Best Laid Plans

Q: “Denise, I am sure you have heard this a million times. I have a marketing plan in place. I plan on mailing to my database each month like you said. I am doing open houses like you said. And I plan on marketing to expired listings like you told me. But the only thing that I am doing are open houses. I can’t seem to fit the other things into my schedule! How do I make it all happen?” Read more »

Are You Overstepping Your Bounds… Into a Potential Lawsuit?

Most of us at some point in our real estate career have found ourselves saying or doing something that makes us wish we could turn the clock back. This may be a result of saying something or doing something that causes regret and we can’t undo it. We are left with the stress that comes with knowing one has overstepped their professional bounds. In the moment, it may be difficult to see where that boundary line is as providing great client care can quickly slide into the “uh-oh zone”. Here are six ways agents can get themselves into hot water in the name of client care: Read more »

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