Some of my fondest childhood memories were at the racetrack. Yes, that is correct, I said the racetrack. The photo above was taken only a month ago by my sister Debbie at my favorite childhood racetrack. Let me explain. My father was a restaurant owner and many of his patrons were the trainers and jockeys […]
The Power of Being Still
There is no doubt we are in unprecedented times. For most of us, this creates a heightened degree of stress and uncertainty. Over a third of the country has been asked to stay home and our once booming economy has come screeching to a halt. When can any of us remember being told by the […]
What Can History Teach Us About Real Estate?
There is no doubt that the last few weeks have been a challenge in many of our strongest real estate markets. In many places we have strong buyer demand, but are unable to satisfy that need because of the demand for social distancing. We have MLS services in some markets that are not allowing open […]
Social Distancing and Productivity Opportunities
You can’t go anywhere without hearing about the doom and gloom of the Corona Virus. This brings up fear, anxiety and uncertainty for what lies ahead. We have been down a similar road a number of times before with other viruses and other disasters and one thing is certain, this shall pass and we will […]
Anxiety or Covid-19: What is the Real Danger to Your Business?
There are many ways to react about the virus breakout. It doesn’t seem to matter where you go – the news is talking about it everywhere. It is completely normal to feel concerned, unsure, nervous, worried, and more. However, the reality is that there is not a lot that any of us can do about […]
The starting point: Krista started with a unique logo and a teal color she loved, but she needed to get systematized with templates to maximize her marketing. She selected a Custom design package to give her brand a solid foundation.
The target audience: Krista wanted a design that would work for her “casual luxury” clients and properties and communicate her concierge-style service. Read more »
Q: “Denise, I usually work between my office and home office. I just learned that my child’s school district has cancelled classes for the next two weeks to corral the Coronavirus and I am stressed out about trying to sell real estate and entertain my child at the same time. Any suggestions?”
A: Yes! Two words will get you through the next two weeks – structure and rewards. Remember, there are plenty of employers who are encouraging working from home, so real estate agents are not the only ones in this situation. Read more »
There are many ways to react about the virus breakout. It doesn’t seem to matter where you go – the news is talking about it everywhere. It is completely normal to feel concerned, unsure, nervous, worried, and more.
However, the reality is that there is not a lot that any of us can do about the virus other than be informed and be aware of the things that we can do to keep ourselves and our families safe. From a business perspective it may seem like there is a lot of doom and gloom out there, but there are many things you could be doing to keep yourself busy and productive. Read more »
The starting point: Birmin cat mom, Angelina Wallent is an enthusiastic agent with a unique sense of style. With more than fifteen years of success and experience under her belt, Angelina was ready for a brand that would help her stand out and elevate her success in the next chapter of her business.
The target audience: Like many brokers, Angelina needed a brand that appealed to people across a wide range of demographics. Focusing mainly on the Eastside area, the perfect brand for her was one with a contemporary design that would provide her with the mobility to work with more upscale residences. Read more »
Q: “Denise, our market has picked up all of a sudden and I am having some trouble with pricing. All my comps that sold in the last 90 days are only comparable in terms of house style and specs, not what I am currently seeing in the market. What do you think I should do?”
A: If you are seeing a strong uptick in demand given the number of homes on the market, this should be accounted for in your pricing. But remember, the market will do the pricing for you. Read more »
I have never spoken to an agent who says they aren’t making money and haven’t been able to figure out why. There is always a reason, a cause, an excuse and often an absence of completing critical tasks. There is also a trail of obvious facts that lead me directly to the cause, the reason, the problem and then ultimately the solution to the agent’s lack of money.
Here are some of my favorite questions I ask agents to help them figure out their challenges and how to get past them: Read more »
The starting point: Kitty Ballard has been in the real estate industry for 19 years. She’s a work-hard-play-hard kind of woman, with a passion for sports and an boutique business style. She has a sparkling personality and wanted to bring that into her new marketing.
The target audience: While she loves her current and past clients, she wants to take on more listing opportunities, so she needed a brand and matching systems that would give potential sellers a confidence-boost and really showcase a home’s special features to buyers. Read more »
Q: “Denise, I am sure you have heard this a million times. I have a marketing plan in place. I plan on mailing to my database each month like you said. I am doing open houses like you said. And I plan on marketing to expired listings like you told me. But the only thing that I am doing are open houses. I can’t seem to fit the other things into my schedule! How do I make it all happen?”Read more »
Most of us at some point in our real estate career have found ourselves saying or doing something that makes us wish we could turn the clock back. This may be a result of saying something or doing something that causes regret and we can’t undo it. We are left with the stress that comes with knowing one has overstepped their professional bounds. In the moment, it may be difficult to see where that boundary line is as providing great client care can quickly slide into the “uh-oh zone”. Here are six ways agents can get themselves into hot water in the name of client care: Read more »
The starting point: Lauri entered real estate after a wrist injury ended a 25-year career as a chef and restaurant owner. Fortunately, the organization and business skills from her first career transferred well and she took on the Mastery program to bring her marketing to the next level.
The target audience: She enjoys working with the energy of young urban-ites and first time buyers, but also keeps in contact with many seasoned buyers and sellers people from her restaurant days. Lauri needed a brand that could do it all without getting cluttered or dated. Read more »