I am really getting pumped for our Real Estate Success Summit coming up on January 26th! In addition to my State of the Market – Your 2021 Housing Market Update class in the morning, we have THREE amazing tracks of content for our afternoon – which you can watch at your leisure! I rolled out […]
Featured interviews premiering at the Real Estate Success Summit January 26th, 2021 I am thrilled to announce the lineup of dynamic agents that I have the pleasure of interviewing for our upcoming Real Estate Success Summit on January 26th. Since our Summit is virtual this year, that gave us the opportunity to bring in successful […]
Today, I want to invite you to my State of the Market coming up at the end of January. It is so important—especially this year—to know what’s been going on and what’s happening right now in the market. There are changes coming in the new year. There are trends that started because of Covid. Bottom […]
One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche […]
Protect your peace. It is probably one of the most important things you can do, not just this season but throughout the year. You need to protect your peace with your clients, vendors, other agents, and all the other professionals we deal with. When I say “protect your peace,” here’s what I’m talking about: If […]
The starting point: Ted Mansfield runs his business with integrity and service as his top priorities. He wanted his new branding to communicate his dedication to going the extra mile for his clients.
The target audience: Many of his clients are friends and referrals. Ted also had an Mansfield Group logo that he use for many years, so his new branding needed to be an extension of that brand equity. Read more »
The starting point: An experienced agent in Pennsylvania, Flossie is well known in her market by just her first name. She wanted her custom brand to leverage that name recognition and lay the foundation for systematizing her business.
The target audience: With a database full of repeat and referral clients, Flossie wanted to appeal to her existing sphere and draw in potential new clients with a classic design. Read more »
There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes.
However, there seems to be confusion about what your brand really is. Some think it is solely about the client experience – the feeling the client gets once the transaction is closed, the service you provide, etc. In my opinion, that works great for past and current clients, but what about those potential clients who haven’t yet completed a transaction…or those people you haven’t actually met yet?
That is where developing a visual brand comes in. Read more »
What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life. You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs. (Personally, I treasure those barking dog moments.) There is no doubt that all of this has taken a big toll on your emotions and your state of mind. Read more »
The starting point: Born in Finland, Susanne is drawn to minimal, Nordic design and all things outdoors. From hiking and boating to snowboarding and beyond. She started the branding process with a delightful eclectic request: she wanted to include an octopus into her brand.
The target audience: “Sisu” literally translates to “go” in Finnish, but the concept extends to a sense of strength, perseverance, and determination. This fits well with Susanne’s love of adventure and her desire to assist families relocating to a new area. She is particularly inspired by sustainable building practices. Read more »
Q: “Denise, tell me more about this homeowner’s equity report to send to past clients that I have heard you talk about.”
A: The Homeowner’s Equity Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. Basically, you are showing what the property was purchased for, its approximate worth now, and the growth. Read more »
Every year in mid-November I hear the same complaint from agents. They come to me and say:
“Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.”
While it’s a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we’ve entered the holiday season. If you’ve been enticed to put in less effort just because the world is entering “holiday mode,” I want you to stop it right now. Read more »
The starting point: When David Croppi and Jason Cook decided to join forces and create South Bellevue Partners, they needed a unified look for their joint marketing.
The target audience: While the name of their group identifies the location, their new branding needed to draw in their past clients and attract future clients in. This meant retaining certain brand elements to bring their established brand equity into their new partnership. Read more »
Q: “Denise, I am thinking about making cookies for my clients and delivering them in custom-branded bags for the holidays. What do you think?”
A: I LOVE the idea of a gift for your clients in custom-branded bags. However, because of COVID concerns, I would advise that you buy cookies that are pre-packaged and then somehow decorate those with your brand. You don’t have to buy them from the grocery store – I am sure there are local bakeries who would love to accommodate your custom order. Read more »
I have to weigh in on what’s going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life will go on and the market will go on.
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