The Zebra Blog

The Danger of Not Doing Your Research Before You Open Your Mouth

I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client.  When I asked her why she thought she did not get the listing she told me that she had no idea.  So, I asked her to send me over everything she had presented to the seller to see if I could see any possible reason for the seller to not want to use her. Read more »

Ask Denise: Building a Niche List

Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like to target properties like this because I always seem to have someone looking for that kind of property and I don’t think shops and large garages are marketed to their full potential. People always focus on the house, but for enthusiasts, the house may be secondary to the other property features. Any suggestions on how I would cultivate a list?” Read more »

Delegate to De-Stress

One of the most powerful things you can learn to do in your business is learning how to delegate. Stop doing the things that you don’t like doing, you don’t have time, or you’re just not good at.

What I ask agents to do is get a sheet of paper and write down the top 10 things that they thing they are the very best at doing. On the other side of the paper, I ask agents to write down the top 10 things they like doing least. This is where you can put all those tasks that just make you cringe. Is it paperwork? Filing? Whatever it is, write it down.
Read more »

Branding Spotlight: Lynn MacGougan

The starting point: Early this summer, Lynn MacGougan decided she was ready to for a personalized design that complimented the warm neutral tones of her team’s branding.

The target audience: As a Gig Harbor expert, Lynn wanted to attract people of all areas of Northwest life – from waterside homeowners to nature-loving buyers.

The strategy: Aiming to create an authentic connection with potential clients, Lynn was drawn to a signature-style logo with gentle watercolor leaves in the background. Read more »

Ask Denise: Taking Out the Uncertainty

Q: “Denise, I made a decision! I am tired of being in limbo with COVID and wondering when things are going to get back to normal. I have decided to assume that nothing is going to go back to normal until the end of the year and if it does before then, I will be pleasantly surprised. I feel like a weight has been lifted from my shoulders, but do you think this is a smart or foolish thing to do?” Read more »

August Client Mailer Content is Here!

monthly mailer content from club zebra

Looking for new content you can send to your clients this month? Articles for August were just posted and we have some great, fresh content for you!

First up, most residential markets are seller markets due to national new construction shortages that have been behind for years, so we have a great article for your buyers on how they can be prepared for making a purchase in today’s market. For your sellers, we’ve got the other side of transaction covered too – the market may be hot, but that doesn’t mean sellers shouldn’t prepare in order to get the best price for their listing. Last, for anyone in your mailer pipeline, we have a great article for low-maintenance landscaping and how homeowners can keep things looking great with a little planning. As always, these are available for your mailing lists, attribution free. Get your August client content here.


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Refinancing & The Adverse Market Fee

There was BIG NEWS today in the mortgage world. Freddie Mac and Fannie Mae announced that they were granted permission from the Federal Housing and Finance agency to charge an “ADVERSE MARKET FEE” of .50% on all refinance loans. This fee which the lenders are saying is to address risk management because of the current Covid market is not getting good feedback and many lenders are upset about it. The bottom line is that it will be more expensive to refinance your home. Whether you are doing a cash-out refinance or a regular refinance, it will cost you more to do so. Read more »

Ask Denise: How do I Capture the Vacation Boom?

Q: “Denise, I work in a rural area that has a fair trickle of vacation home traffic this time of year, but I am shocked at the pace of this market. It seems like as soon as something comes on the market, it is under contract in a crazy short number of days. I thought it would be a quiet year due to COVID and the economy, but the opposite seems to be true. What is going on and should I be doing something to take advantage of all these buyers?” Read more »

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