The Zebra Blog

Don’t Panic About Foreclosures

Today, I’m going to tackle foreclosures, forbearance, and what’s ahead for anyone whose clients – or they themselves- have gotten into a little hot water with their mortgage because of what’s happening with Covid.

First and foremost, I want to go back ten to thirteen years. The last time that we were in this kind of financial difficulty is when we had the mortgage corruption correction of the mid and late 2000’s. We saw a steep increase of foreclosures at that time. Back then, lenders made the decision that it was in their best interests to foreclose rather than work with individuals that got behind on their mortgages. As a result, the banks learned that it cost a lot of money to foreclose and left a lot of people with a bad impression of that bank. Read more »

Branding Spotlight: Daphna Robon

The starting point: Daphna Robon needed a professional brand to elevate her business and marketing, so she chose a Semi-Custom PRO package. She wanted something professional and approachable with a unique monogram.

The target audience: Her local sphere of influcence is familiar with her attention to detail and contract savvy. She wanted to expand her reach and help families moving into their first home or “stepping up” into larger homes. Read more »

Ask Denise: Personality Type Conflict Resolution

Q: “Denise, I have really enjoyed your Denise Live sessions over the last five weeks on personalities. I have learned so much! I have been approaching my clients differently now that I have figured out their personalities and I have gotten AMAZING RESULTS! I have some buyers who were totally MIA who are now back to communicating with me. I even used it with my husband! Thank you, thank you, thank you! Now I have a request. Can you please give me some more tools to use in conflict with these various personalities? I am a supporter and conflict makes me want to run and hide. Help!”
Read more »

Busy Holiday Season on the Horizon

I know we’re only in September, and just coming into October, but I cannot tell you how many phone calls I’ve received asking if October, November, and December will be a good time to sell a house. During a normal year, we see a predictable decline in inventory and in active buyers. But this year, we’ve had to deal with Covid, which has been a huge game-changer. I think that this December is going be full of opportunities that we have not seen in 20 years! Read more »

Ask Denise: Scoring Points in Client Care

Q: “Denise, I am trying to amp up my communication to my sphere database and I remember something from a class of yours that has a numbering system for ranking communication. Can you remind me of that?”

A: Of course! That is my 36 Point System and a fantastic way to provide structure to any campaign you are trying to build. The premise is that you need to score 36 points per person over the course of a year. Read more »

September Marketing Mailer Content Has Arrived!

monthly mailer content from club zebra

September client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group.

This September we have an article on allaying fears about a housing bubble – great for your whole audience. Next up, for your sellers we have an article on how changing lifestyles are affecting what people are buying. For your buyers – a great mailer on how to compromise when buying a home – essential in many of today’s inventory thin markets! Get your new client content here!

Not a Club Zebra member? Members get great benefits with their monthly subscription to help them thrive in every market. Benefits like:

  • Weekly group coaching webinars.
  • Mailer content for prospecting
  • A vast library of real estate resources
  • Online business discovery tools

and much more. Become a Pro member today and get 60% off your first month!

Agreements Prevent Disagreements

A big part of a real estate professional’s job is to help the buyers and sellers navigate agreements, contracts, and miscellaneous contractual addendums. I have experienced more real estate professionals’ personal contract-conflicts in the past six months than I have seen in the past 5 years.

Is it because of Covid? Is it that agents are trying to give professionals or associates the benefit of the doubt or just assume that everyone will work in everyone’s best interest? Maybe it feels harsh to lay out exacting standards in black-and-white ink. Maybe agents assume that the other party just “knows” the routine, or that this job will be just like the last one. But if the current times have taught us anything, it that we can’t take the status-quo for granted. Read more »

Ask Denise: Building Layers of Marketing

Q: “Denise, if I sent a Just Listed card for a listing of mine in a farm this month, should I also send my regular market report?”

A: Yes! A Just Listed card is a different animal than a market report. If you are consistently sending a market report with market information and statistics, then consistently send that. But remember, in a farm, you want layers of communication. Your market report is a fantastic base layer. Read more »

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