The Zebra Blog

March Mailers for Your Database Have Arrived

monthly mailer content from club zebra

Hey members, March content is here with three great new articles, ready-to-mail, for your prospects’ inboxes and mailboxes this month. Start your spring off strong by reminding your database of the knowledge and expertise you bring to the table! Choose from any or all of these three new, ready-to-send articles: Planning for Long Distance Relocation, Avoiding Buyer’s Remorse in a Multiple-Offer Market, or the Financial Benefits of Selling Now to Move-Up the Property Ladder. Each is fully written and ready to send, attribution free, for your email newsletter or post-office mailer. Just paste it into your mailer, add your name and contact information, and go! Get your new content here!

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Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t make it due to lack of communication up front.

Teams and partnerships are formed out of a positive moment and the expectation is that positivity will continue.

But what if it doesn’t? Read more »

Branding Spotlight: Keith Nelson

Keith Nelson recently updated his social media presence with his new Mastery branding. The result is a unified look across multiple platforms that also harmonizes with his mailing campaigns and print marketing.  With tranquil sunset pictures and deep colors, his new social media covers and graphics are distinct and eye-catching. Even better, the social media module came with a tune-up to make sure the links and contact info match across every platform. Read more »

Key Communication for Finding Sellers in 2021

Hi everyone! Today I want to talk about the severe shortage of inventory in our real estate market and how real estate agents in 2021 need to go about finding sellers.

In a business where every day you are seeing shocking list-to-sale-price ratios and these really high sale prices, I’m sure there are moments where even you – the real estate agent – are surprised by what is happening. So, the key is going to be to get the right information and that feeling of surprise out to potential sellers. Read more »

Branding Spotlight: Karen Williams

It’s a Throwback-Thursday special, and we’re highlighting Karen Williams’ brand, which is supporting her niche marketing mailers in style.

Karen’s signature teal and charcoal branding makes a splash in the mail box, but it’s the value of the content that is really making waves. From annual predictions to median sale price maps, her niche clients are staying informed on market trends close to home. She also includes a little note styled like a post-it to give insight on the how the statics change from  month-to-month and year-over-year to give it a personal touch. Read more »

Motivating Sellers – Opportunity Sellers vs Life-Change Sellers

If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone.

For example, if you have presented information on a median sales price increase in a neighborhood which has increased dramatically, there is likely a compelling reason to sell. Read more »

The Little Things That Have the Greatest Impact

When I first starting my real estate career, many years ago, a very smart mentor/trainer of mine used to tell me ALL THE TIME that it was the little things that would determine my level of success in real estate.

It took me years to fully understand the impact of what he was saying but it was through his watchful eye and gentle reminders that I was able to benefit from his wisdom.

So, what were those little things, those pearls of wisdom that he shared with me? Read more »

Branding Spotlight: Campaigns = $$$

Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional.

Every relationship is built on campaigns. Birthday cards, little acts of service, a phone call on Mother’s or Father’s Day, and even liking a friend’s post on Facebook is part of a campaign. You may not think of it that way, but these are all actions that are taken to keep the relationship strong. The same can be applied to your real estate business. Read more »

Facts vs the Gist

Are you a facts agent? Or are you a gist agent?

It likely depends on the situation, your personality, your frame of mind, and what the situation really calls for. How you like to receive information may also be different than how you prefer to provide information.

The gist isn’t a bad thing – you still make your point, but sometimes the gist is made much more powerful with facts. Read more »

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