Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]
This week I had the pleasure of teaching my two-day in-depth business-building class, Safari. I am always delighted to see real estate agents returning to Safari year after year. “What an honor,” I thought. The fact that there are some agents who come back even though they had already been to the class in the […]
When agents ask me how the market is doing, I always ask them, “Why they you asking?” Considering they are in the market day to day I assume that they have a very good idea of how the market is doing. The challenge is that for many agents that were licensed during the downturn/correction/crash/recession (or […]
When agents ask me how the market is doing, I always ask them, “Why they you asking?” Considering they are in the market day to day I assume that they have a very good idea of how the market is doing. The challenge is that for many agents that were licensed during the downturn/correction/crash/recession (or whatever word best describes that time period for you) they tend to panic anytime the market slows in any way.
Seattle real estate agent, Kamila Kennedy grew up in Brazil and needed a brand that represented her fun and reliable business style, while complementing her northwest-inspired logo. She selected a unique geometric curvy pattern, which we framed in an elegant sidebar that elegantly elongates each of her marketing materials. The orange in her color palette exudes energy, while the soft blue connects her brand to her company’s, which was important to Kamila. She chose a minimal selection of contemporary fonts that pair well with the understated brand layout.
Q: “Denise, I have a number of clients who are concerned about the change in the real estate market. I am telling them that it isn’t like the Great Recession beginning but I don’t think they believe me. What information would you share with them to get them to calm down?”
A: It can be difficult to think logically after someone has been traumatized by what came before. However, clear thinking with facts is critical. Read more »
Club Zebra members, October mailer content for your real estate clients and prospects reading pleasure has arrived. As always, mailer content is fully written and ready-to-send without attribution to The Lones Group. Both long and short versions are available, so we have you covered whether you are using a letter or postcard. This month we have an article on home buyer due diligence and what a buyer should review. We have another piece to prepare your sellers for changing their strategy in a changing market. Finally, for both your buyers and sellers we have a decade retrospect on how much the market has changed since 2008. Get your mailer content here!
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Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons: #1: Presentation and #2: Price.
This week’s branding spotlight features the design of Semi-Custom Pro client CL Tang from Seattle, Washington. The CL Tang Group works with many international buyers and sellers. CL wanted a brand that would emphasize professionalism and global perspective. The logo features an ancient Chinese character for “dragon” in red, which is a symbol of power, strength, and good luck in Chinese culture. The pattern in the footer is a modern map of the city of Seattle, which fits perfectly with his tagline “Your Guide to Seattle Real Estate.” Read more »
Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to what I really wanted in the first place (I was under a little pressure to align my brand with my company’s originally)?” Read more »
Real estate agents are reminded everyday of how important it is to give back. When an agent gives up their time, talent, and expertise, they have the ability to change people’s lives or to reduce stress during what is often a very difficult transitional time – because when people are buying and selling real estate, it affects their lives, their families, and their overall well-being.
I want to remind you how powerful giving back can be. Think about what you have to offer the world in terms of your time or talent. Think about all the volunteers who step in when there are disasters. Think about volunteers who give up their time daily, weekly, monthly. Think of what YOU can do to make a difference in your own community. Read more »
One of the best things you can do for your buyers when you help them buy a home is to prepare a Homeowners Record Book. The Homeowners Record Book is a binder that you personally prepare for your buyer to provide them with as much information about their home as possible.
It is a place for them to keep all of their documents, manuals, and details of their newly purchased home in one easy-to-access place. Homeowners love these books and they keep them for as long as they own their home. The book will have your information so it is a great way for you to stay top of mind with your client. Read more »
Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely want to develop a strategic plan and hit the potential buyers who are most likely to get excited about it! What do you think I should include?” Read more »
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