If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]
When I first starting my real estate career, many years ago, a very smart mentor/trainer of mine used to tell me ALL THE TIME that it was the little things that would determine my level of success in real estate. It took me years to fully understand the impact of what he was saying but […]
Are you a facts agent? Or are you a gist agent? It likely depends on the situation, your personality, your frame of mind, and what the situation really calls for. How you like to receive information may also be different than how you prefer to provide information. The gist isn’t a bad thing – you […]
With the upcoming Super Bowl, I’ve had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses. When we watch the game, there are a lot of players on the field, all with important jobs to […]
I can’t believe we are just a few days away from our Real Estate Success Summit coming up on January 26th! Although we can’t be together live, a virtual Summit has given us an opportunity to connect with agents and business all across the country that have solid advice to help you build your business […]
I can’t believe we are just a few days away from our Real Estate Success Summit coming up on January 26th!
Although we can’t be together live, a virtual Summit has given us an opportunity to connect with agents and business all across the country that have solid advice to help you build your business savvy in 2021. I rolled out information on our other tracks in previous Zebra Reports:
And now I am excited to roll out the details on our Business Savvy track. Read more »
Today, we are taking a look at technical emblem logos. This is a style of logo that looks like an official stamp of approval–which is perfect, because everything you place your logo on should receive your full confidence! Important characteristics include a central icon or monogram, a frame, and some additional information wrapped around the central element. These logos can appear quite complicated and official, which has served these two agents very well in their branding.
I am really getting pumped for our Real Estate Success Summit coming up on January 26th!
In addition to my State of the Market – Your 2021 Housing Market Update class in the morning, we have THREE amazing tracks of content for our afternoon – which you can watch at your leisure!
I rolled out our Agent Success track on last week’s Zebra Report and now I am excited to introduce the more in-depth classes we are offering in our Catapult Your Success track. Remember! – Everyone who registers has access to all three tracks not only on January 26th, but after the event as well. That is over 9 hours of content that is yours for the viewing, whenever you are ready. Read more »
The starting point: Tammy Wright jumped into the custom branding process with a vision for a clean and luxurious brand. As someone who is all about people and relationships, she also wanted to incorporate the idea of planting roots in community. Her new design gives her all of the above.
The strategy: She selected a classic navy-and-gold palette for a sophisticated marketing presence. Her tree logo is set on a rectangular pennant to give her a lot of versatility beyond her initial templates. Read more »
Featured interviews premiering at the
Real Estate Success Summit January 26th, 2021
I am thrilled to announce the lineup of dynamic agents that I have the pleasure of interviewing for our upcoming Real Estate Success Summit on January 26th. Since our Summit is virtual this year, that gave us the opportunity to bring in successful agents across the country who are movers and shakers in their markets. I wanted to focus on agents who are doing business in their unique way and who are thriving in the hopes that their words will inspire you to do something a little different in 2021 – and be happier and more successful as a result! Read more »
We are pleased to announce that we have updated our brand gallery for 2021. Now you can see the elements that make up some of our favorite client brands as well as see them in action all in one easy-to-view Style Tile. From color palettes and fonts to examples of their fully branded templates in action, you can see the impact of a coordinated design. Get inspired, enjoy a little eye candy, and if you are ready for us to help YOU with your brand in 2021, give us a call or send an email! Read more »
Today, I want to invite you to my State of the Market coming up at the end of January. It is so important—especially this year—to know what’s been going on and what’s happening right now in the market. There are changes coming in the new year. There are trends that started because of Covid. Bottom line: the market in 2021 is going to be very different.
You need to understand what the changes, challenges, and potential problems are. Read more »
Everyone wants an amazing logo with their brand—it’s one of the most common requests to our design team during the branding process. There are many different styles and applications for a logo, from monogram to word-mark, emblem to icon, abstract to literal, and everything in between. Our team has created hundreds of logos, so today we’re going to take a look at three of our design team’s favorite monograms and what makes them tick.
One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche may also feel they are in over their heads. Even agents who have had success, but had a bad transaction or weren’t successful in a listing presentation may suffer from a temporary loss of confidence. Read more »
The starting point: Cheryl Nygaard has branded with us for many years, recently refreshed her brand for a brighter and more modern design. She was especially interested in a logo that she could could use outside of print-branding templates.
The strategy: Bright blue and gold stand out in the mail or in a digital setting. The four-petal flower in her logo is repeated in a tone-on-tone pattern in her colorful header and footer. Read more »
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