Some of my fondest childhood memories were at the racetrack. Yes, that is correct, I said the racetrack. The photo above was taken only a month ago by my sister Debbie at my favorite childhood racetrack. Let me explain. My father was a restaurant owner and many of his patrons were the trainers and jockeys […]
The Power of Being Still
There is no doubt we are in unprecedented times. For most of us, this creates a heightened degree of stress and uncertainty. Over a third of the country has been asked to stay home and our once booming economy has come screeching to a halt. When can any of us remember being told by the […]
What Can History Teach Us About Real Estate?
There is no doubt that the last few weeks have been a challenge in many of our strongest real estate markets. In many places we have strong buyer demand, but are unable to satisfy that need because of the demand for social distancing. We have MLS services in some markets that are not allowing open […]
Social Distancing and Productivity Opportunities
You can’t go anywhere without hearing about the doom and gloom of the Corona Virus. This brings up fear, anxiety and uncertainty for what lies ahead. We have been down a similar road a number of times before with other viruses and other disasters and one thing is certain, this shall pass and we will […]
Anxiety or Covid-19: What is the Real Danger to Your Business?
There are many ways to react about the virus breakout. It doesn’t seem to matter where you go – the news is talking about it everywhere. It is completely normal to feel concerned, unsure, nervous, worried, and more. However, the reality is that there is not a lot that any of us can do about […]
Q: “Denise, I have been working on my systems with my team. We have a system for buyer closings which includes a closing gift. This closing gift is right there on my team’s closing checklist, but I realized this morning that no one had bought it. Clearly my system isn’t working. Help!”
A: Your system just needs one tweak and that is to assign the person responsible for making sure you have the closing gift and the timeline for having it in your hands. Read more »
When I first started my real estate career well over two decades ago, real estate agents did not work from home. They worked in cubicles in offices and shared work space. There wasn’t even an option to work from home.
With the expansion of the internet, apps, email, and dashboards available from the coffee-shop down the street or across the globe, I have watched the industry change dramatically. One of the biggest make-it or break-it changes has been the work from home rage. Read more »
The starting point: Shawna and Russell have been in the business for many years and wanted a custom brand to take their business to the next level. Their personalities perfectly complement each other, and their design needed to highlight their teamwork.
The strategy: They selected a Custom branding package to get the maximum versatility and impact from their new branding. The combined a lot of elements, including photography, texture, and a friendly script font to convey their friendly an detail oriented business styles Read more »
Q: “Denise, you are going to think I am crazy, but I am having a huge issue concentrating about everywhere I go! I have a CMA to do and I can’t focus on it at my home office, the brokerage office, at Starbucks, the library, anywhere! I feel like my senses are heightened and I hear everything – from the humming of electronics to others around me breathing. Smells are driving me to distraction. I get songs stuck in my head that I can’t turn off. I haven’t always been this way! Over the last two years it has gotten a lot worse and seems to be terrible when I have to do something that I really have to focus on like a CMA. Am I going crazy? Do you have any suggestions?”Read more »
The one class you need if your business isn’t where you want it to be!
When was the last time you took two days to STOP, ASSESS, PLAN, and REINVENT your business? You may be wondering why your business is not thriving the way you thought it should be. You feel like you are spinning your wheels and feel like you are moving backwards if your income has plateaued while your expenses have increased. You might be exhausted or frustrated from losing listings that were supposed to be a referral slam dunk or even a past client. Read more »
The starting point: Keith is an industry expert with over 40 years of real estate experience. He is a work-hard-play-hard kind of guy, with a deep love of the natural environment of Washington state, classic cars, motorcycles, and boats. He joined Mastery with the goal of refining and systemizing his personal brand.
The strategy: The tagline “Creating Exceptional Real Estate Experiences” sums up Keith’s desire to provide the best service for every client with enthusiastic authenticity. Read more »
Q: “Denise, as one of your coaching clients, I choose a word of the year. But this year the word I chose just isn’t resonating with me. It isn’t inspiring me the way previous words have. Any suggestions for helping me find my word?”
A: Absolutely! The first step is to get in a quiet space and have a conversation with yourself. I know it sounds ridiculous, but my go-to space is my master bedroom closet. For you it might be your car, a special place outside, the shower, anywhere that you can go and be alone with your thoughts. Tune everything out!
Then ask yourself this question, “What is holding me back?” Read more »
Yesterday was our annual Real Estate Success Summit and oh what a success it was! The event was sold out and I was honored to have the most incredible group of speakers share the stage with me. It was such a special day and I thoroughly enjoyed being able to share my research and predictions with so many incredible real estate professionals.
What I really want to focus on was not the actual event itself but rather the incredible work, energy, brilliance and talent of my team and the special guests and speakers that gave up their valuable time to give back to our very special real estate community. Read more »
The starting point: As a former lawyer, Uzma has a very analytical and detail-oriented personality. She needed an elegant design to support it that would resonate well with her tech-savvy sphere.
The target audience: Many of her clients work in the tech industry, so she needed to keep her branding minimal and functional. At the same time, she wanted it to authentically represent her warm and client-focused business style. Read more »
Q: “Denise, yesterday at your Summit (#RESS2020) you presented an interesting tool for agents to use to reconnect with past clients they haven’t been in touch with for a while. Can you share that with me? I am – er – asking for a friend.”
A: Please let your friend know that all hope is not lost. You can reconnect with your past clients! But don’t do it with a lame, “I know I have been out of touch and will do a better job in the coming year” letter. Instead, own the moment with a report! Read more »