The Zebra Blog

Ask Denise: Is My System Broken?

Q: “Denise, I have been working on my systems with my team. We have a system for buyer closings which includes a closing gift. This closing gift is right there on my team’s closing checklist, but I realized this morning that no one had bought it. Clearly my system isn’t working. Help!”

A: Your system just needs one tweak and that is to assign the person responsible for making sure you have the closing gift and the timeline for having it in your hands. Read more »

Is Your Home Office Costing You Money?

When I first started my real estate career well over two decades ago, real estate agents did not work from home. They worked in cubicles in offices and shared work space.  There wasn’t even an option to work from home.

With the expansion of the internet, apps, email, and dashboards available from the coffee-shop down the street or across the globe, I have watched the industry change dramatically. One of the biggest make-it or break-it changes has been the work from home rage. Read more »

Branding Spotlight: Shawna & Russell Brenneke

The starting point: Shawna and Russell have been in the business for many years and wanted a custom brand to take their business to the next level. Their personalities perfectly complement each other, and their design needed to highlight their teamwork.

The strategy: They selected a Custom branding package to get the maximum versatility and impact from their new branding. The combined a lot of elements, including photography, texture, and a friendly script font to convey their friendly an detail oriented business styles Read more »

Ask Denise: Controlling Your Space

Q: “Denise, you are going to think I am crazy, but I am having a huge issue concentrating about everywhere I go! I have a CMA to do and I can’t focus on it at my home office, the brokerage office, at Starbucks, the library, anywhere! I feel like my senses are heightened and I hear everything – from the humming of electronics to others around me breathing. Smells are driving me to distraction. I get songs stuck in my head that I can’t turn off. I haven’t always been this way! Over the last two years it has gotten a lot worse and seems to be terrible when I have to do something that I really have to focus on like a CMA. Am I going crazy? Do you have any suggestions?” Read more »

The Phoenix Factor

The one class you need if your business isn’t where you want it to be!

When was the last time you took two days to STOP, ASSESS, PLAN, and REINVENT your business?  You may be wondering why your business is not thriving the way you thought it should be.  You feel like you are spinning your wheels and feel like you are moving backwards if your income has plateaued while your expenses have increased.  You might be exhausted or frustrated from losing listings that were supposed to be a referral slam dunk or even a past client. Read more »

Branding Spotlight: Keith Nelson

The starting point: Keith is an industry expert with over 40 years of real estate experience. He is a work-hard-play-hard kind of guy, with a deep love of the natural environment of Washington state, classic cars, motorcycles, and boats. He joined Mastery with the goal of refining and systemizing his personal brand.

The strategy: The tagline “Creating Exceptional Real Estate Experiences” sums up Keith’s desire to provide the best service for every client with enthusiastic authenticity. Read more »

Ask Denise: What is Your Word?

Q: “Denise, as one of your coaching clients, I choose a word of the year. But this year the word I chose just isn’t resonating with me. It isn’t inspiring me the way previous words have. Any suggestions for helping me find my word?”

A: Absolutely! The first step is to get in a quiet space and have a conversation with yourself. I know it sounds ridiculous, but my go-to space is my master bedroom closet. For you it might be your car, a special place outside, the shower, anywhere that you can go and be alone with your thoughts. Tune everything out!

Then ask yourself this question, “What is holding me back?” Read more »

What an Event! 

Yesterday was our annual Real Estate Success Summit and oh what a success it was! The event was sold out and I was honored to have the most incredible group of speakers share the stage with me.   It was such a special day and I thoroughly enjoyed being able to share my research and predictions with so many incredible real estate professionals.

What I really want to focus on was not the actual event itself but rather the incredible work, energy, brilliance and talent of my team and the special guests and speakers that gave up their valuable time to give back to our very special real estate community. Read more »

Branding Spotlight: Uzma Hamid

The starting point: As a former lawyer, Uzma has a very analytical and detail-oriented personality. She needed an elegant design to support it that would resonate well with her tech-savvy sphere.

The target audience: Many of her clients work in the tech industry, so she needed to keep her branding minimal and functional. At the same time, she wanted it to authentically represent her warm and client-focused business style. Read more »

Ask Denise: Meaningful Reconnecting

Q: “Denise, yesterday at your Summit (#RESS2020) you presented an interesting tool for agents to use to reconnect with past clients they haven’t been in touch with for a while. Can you share that with me? I am – er – asking for a friend.”

A: Please let your friend know that all hope is not lost. You can reconnect with your past clients! But don’t do it with a lame, “I know I have been out of touch and will do a better job in the coming year” letter. Instead, own the moment with a report! Read more »

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