The Zebra Blog

Branding Spotlight: North by Northwest Real Estate

Paul, Steve, and Kevin have taking niche marketing to the next level. They have narrowed their focus to one zoning code in one city. This may sound extreme, but their extensive experience makes them experts on bridging the gap between independent homeowners and developers. Coordinating an assemblage sale means working with multiple neighbors while getting the attention of developers interested in up-zoned lots. Read more »

Naming and Claiming a Niche Market without Alienating Your Clients

It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and potential clients from a wide area. The agent is relying on that database for future business and when the opportunity to specialize in a niche market arises, agents are very reluctant to focus on that as they fear alienating the database they have been cultivating. Read more »

March Mailer Content is Here

We’ve got great content to entice your prospects this March with an article for your buyers on Six Tips to Sweeten your Offer. For your sellers, check out Marketing Matters, Even in a Sellers Market and reinforce the impact on sellers’ bottom line of great marketing. Need content everyone can enjoy? Teach your clients what net proceeds are in our third article for March.

In addition to mailers, we also have a new infographic for you with six tips for how buyers can improve their home buying offer. Post it to social media, put it on a postcard, blog it as you like! We even included text you can use. For articles and infographic, visit the Client Content area of Club Zebra.

Not a member yet? Why not? Join today for instant access and get connected to weekly live coaching meetings, awesome monthly mailer content, and access to the biggest trove of real estate business advice and resources on the Internet!

Branding Spotlight: Karmin Pincus

Karmin lives and breathes her target niche: those serving in the armed forces and veterans. As a veteran and military wife, she is personally familiar with the relocating challenges faced by military families. Whether it is buying a home sight-unseen or coordinating with individuals in time-zones around the world, Karmin is always flexible and resourceful. She is obviously proud of her work, her service, and her clients. Read more »

How to Become a Niche Marketing Expert

Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps.

First, why should you niche? To help answer that question, we can take a look at some examples outside of real estate. Doctors niche all the time—we have neurologists, podiatrists, endocrinologists, and even surgeons that specialist in a particular surgery technique. These doctors do very well and charge a premium for their specialty services. Mechanics niche as well, sometimes by car manufacturer or by style (like classic cars) or even by a specific system within the car (like sound-system experts). I’m sure you can think of even more practical, real-life examples of professionals who niche effectively.

Read more »

Branding Spotlight: Lisa Berg

Targeting a niche is more than just sending generic content. Lisa markets to her niche farm with hyper-local statistics, easy-to-read graphs, and topics that will resonate with local homeowners. She includes a personal touch, especially around the holidays, and even promotes local businesses. Every month, she presents as a local resource with valuable knowledge to share for free. Read more »

Branding Spotlight: The Rarden Team

Teams can leverage the strengths of two agents to better serve clients, and that is certainly true with Colette and Hailey of The Rarden Team. As a mother-in-law/daughter-in-law duo, they partner to serve their Kittitas County clients and specialize in equestrian properties and country lifestyle. The Rarden Team caters to many niches that have interests and areas of overlap. By being able to articulate and target each niche, they market themselves as focused experts and authorities on the local market. Read more »

Should I Niche?

Have you ever had a unique situation that required a unique professional? For example:

A medical issue that could only be addressed by a specialist, such as a foot surgeon?

A legal issue that required specialty knowledge, such as a real estate land specialist?

A home remodeling issue that was outside the scope of what a general contractor could do, such as historic siding repair or a unique pest issue?

If you had to call in a specialist, were they available right away? Probably not. Did they cost more? Most likely! Read more »

5 Ways to Add a Live Layer to Your Geographical Farm Campaign

When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what do you do if you want to connect with more people in your farm, but you don’t have the budget yet? Here’s another scenario: maybe you are already getting a good result with your farm, but you want to build deeper relationships without blowing your bank account. In both situations, the power of live connections can give you terrific bang for almost no bucks at all! Read more »

Branding Spotlight: Shanna Morelli

With her eye on the luxury market, Shanna wanted a brand that would help her stand out from the competition and put her content on an elegant pedestal. She selected a charcoal and champagne-gold palette, with a lavish metallic texture. Her double-M logo establishes her as the “face” of the team but also indicates that her team is right behind her. The brand uses a single sans-serif font throughout for a minimal and easy-to-read layout, which a signature script font used in her signature. Read more »

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,