The Zebra Blog

The Power of One

This week I want to talk about efficiency and getting things done. I know that this sounds like such an elementary topic, but I hear this from my clients all the time! They are struggling to get something done, but they are getting so distracted that they are putting too many things to do on their schedule. That results in none of it getting actually done.

It is like if you and a friend were out in a rowboat on the lake, rowing about. Now you are rowing in one direction, but your friend is rowing in the other. That’s counterproductive and you end up going nowhere. This is what happens when you get distracted: You start on a task and just when you start to get some movement and motion, you then change direction. In essence, you’re going nowhere. Read more »

Branding Spotlight: Laurin Jones

The starting point: With a strong affinity for nature and a passion for health and wellness, Laurin’s ideal brand would transmit a sense of calm and familiarity, complementing her understated design style.

The target audience: While her personality and skill set are well-suited for first-time home buyers, she aims to expand her reach toward a broad spectrum of ages and lifestyles across the greater Seattle area. Read more »

Ask Denise: Video Call Fatigue

Q: “Denise, I know I need to sign up for some classes this fall, but I am Zoomed out! I already have six standing Zoom sessions each week and I am less and less engaged over time. Do you have any suggestions to help me?”

A: What a great question! I do have a number of ideas to help your Zoom experience become more engaging and exciting which will get you more excited about fall education: Read more »

Don’t Panic About Foreclosures

Today, I’m going to tackle foreclosures, forbearance, and what’s ahead for anyone whose clients – or they themselves- have gotten into a little hot water with their mortgage because of what’s happening with Covid.

First and foremost, I want to go back ten to thirteen years. The last time that we were in this kind of financial difficulty is when we had the mortgage corruption correction of the mid and late 2000’s. We saw a steep increase of foreclosures at that time. Back then, lenders made the decision that it was in their best interests to foreclose rather than work with individuals that got behind on their mortgages. As a result, the banks learned that it cost a lot of money to foreclose and left a lot of people with a bad impression of that bank. Read more »

Branding Spotlight: Daphna Robon

The starting point: Daphna Robon needed a professional brand to elevate her business and marketing, so she chose a Semi-Custom PRO package. She wanted something professional and approachable with a unique monogram.

The target audience: Her local sphere of influcence is familiar with her attention to detail and contract savvy. She wanted to expand her reach and help families moving into their first home or “stepping up” into larger homes. Read more »

Ask Denise: Personality Type Conflict Resolution

Q: “Denise, I have really enjoyed your Denise Live sessions over the last five weeks on personalities. I have learned so much! I have been approaching my clients differently now that I have figured out their personalities and I have gotten AMAZING RESULTS! I have some buyers who were totally MIA who are now back to communicating with me. I even used it with my husband! Thank you, thank you, thank you! Now I have a request. Can you please give me some more tools to use in conflict with these various personalities? I am a supporter and conflict makes me want to run and hide. Help!”
Read more »

Busy Holiday Season on the Horizon

I know we’re only in September, and just coming into October, but I cannot tell you how many phone calls I’ve received asking if October, November, and December will be a good time to sell a house. During a normal year, we see a predictable decline in inventory and in active buyers. But this year, we’ve had to deal with Covid, which has been a huge game-changer. I think that this December is going be full of opportunities that we have not seen in 20 years! Read more »

Ask Denise: Scoring Points in Client Care

Q: “Denise, I am trying to amp up my communication to my sphere database and I remember something from a class of yours that has a numbering system for ranking communication. Can you remind me of that?”

A: Of course! That is my 36 Point System and a fantastic way to provide structure to any campaign you are trying to build. The premise is that you need to score 36 points per person over the course of a year. Read more »

September Marketing Mailer Content Has Arrived!

monthly mailer content from club zebra

September client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group.

This September we have an article on allaying fears about a housing bubble – great for your whole audience. Next up, for your sellers we have an article on how changing lifestyles are affecting what people are buying. For your buyers – a great mailer on how to compromise when buying a home – essential in many of today’s inventory thin markets! Get your new client content here!

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