The Zebra Blog

Ask Denise: Addressing the Elephant

Q: “Denise, I had a really odd thing happen yesterday that I can’t stop thinking about and am wondering how I should move forward. I have been working for about two months with my sellers, helping them get their home ready to go on the market in the next three weeks. Although we don’t have a signed listing agreement as we weren’t sure about the target list date due to COVID, we have discussed listing strategy and timing, we have talked about how showings are handled, how I will be handling open houses virtually, and most importantly, I have also been helping them coordinate work being done on their house, making recommendations for vendors. Read more »

Perfection is NOT Power

Hi everyone, and welcome to this week’s Zebra Report.  Today I am here with one of my favorite things in the world, an incredibly special gift that I received from a very special person.  This gorgeous piece of hand-crafted zebra art was given to me by a client of mine, Brian Rosso.  His brother created it for me with some of his friends. Read more »

Branding Spotlight: Jenn Flynn

The starting point: Jenn owns her brokerage, Quorum Laurelhurst, and wanted a consistent look for her whole team that would span print and digital media.

The target audience: Her team serves a wide variety of clients, so the brand needed to edify all kinds of content, from property marketing to agent marketing to team recruiting. Read more »

Ask Denise: Rebellious Clients

Q: “Denise, I have been working with a buyer couple during COVID. In our area, we have a rule that only myself and one other person can be viewing a home at one time. The other person has to stay in the car. However, the husband has been sneaking in when I am touring with the wife! I’ll turn a corner and out he pops! I have jokingly asked him to “get outta here!” as I am trying to keep it light, but the other day marked the 3rd time it has happened, so he clearly isn’t taking me seriously. How do I address this without treating him like a child?” Read more »

May Mailer Content has Arrived

monthly mailer content from club zebra

Depending on where you are, in-person activities may still be frozen, but that doesn’t mean your business outreach needs to stay on ice too. May is here and we have three great new pieces of content that you can use to stay in touch with your potential home buyers, sellers and past clients. Send these ready-to-go articles to your mailing list (no blogging please) as though you wrote them, no attribution necessary.

First up, How Coronavirus is Changing the Way We Think About Home Function covers some of the new features we are seeing emerge as the public becomes more aware of healthy home systems and options. Next up, correct your clients common misconceptions about appraisals with our Common Appraisal Myths Dispelled. Finally, for do-it-yourselfers, we have a great article about DIY projects for keeping everyone in the household active. Get your May content right here!

Not a Club Zebra member? Members get great benefits with their monthly subscription to help them thrive in every market. Benefits like:

  • Weekly group coaching webinars.
  • Mailer content for prospecting
  • A vast library of real estate resources
  • Online business discovery tools

and much more. Become a Pro member today and get 60% off your first month!

What’s Your Niche Market

Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization.

The perfect example of a niche market in real estate is waterfront property. I happen to live on a lake and I have learned a thing or two about lake front living that I had no idea about before I became a lakefront property owner. I’ve now been here for over 14 years and in that entire time period I would say I have probably received maybe half a dozen pieces of really good marketing information from a real estate agent stating that she knew a little bit about lakefront properties. Read more »

Branding Spotlight: Susan Shorett

The starting point: Susan is a historic homes specialist and enthusiast, as well as a senior downsizing specialist. Her passion for historic homes has resulted in her not only painstakingly restoring numerous historic homes, but researching and archiving Seattle-area properties designed by her great-great uncle almost 100 years ago.

The target audience: Her dedication for going the extra mile with helping seniors make the transition from their longtime homes to their next chapter in their lives is remarkable. She wanted to refresh her existing brand so it would appeal to clients that like preserving architectural heritage or need to find a the right fit for their older home. Read more »

Ask Denise: The Right Time

Q: “Denise, I have a new listing and want to do a Virtual Open House. I would usually do a regular open house Sunday afternoon, but wonder if that is the best day and time if we aren’t doing a live open house. What do you think is the most opportune day and time?”

A: You are on the right track in thinking this may need to be at a different day and time than what you usually do. Read more »

Leveraging Your Superpower

This week I want to talk about your superpower, yes you have one! I want to define it, explain it and show you how to put it to work for you.

There are so many real estate agents in the field today and there are specific reasons that a client is attracted to working with you. There is just that “something special” that you have that they felt they needed or were attracted to. It could be that you come across as being very thorough or detail oriented. Maybe you are friendly and easily to talk to. Perhaps you love research and data and your client needs that and chooses you because they know you will provide it. Maybe you are a tiger negotiator and they love that quality about you.

Read more »

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