The Zebra Blog

To Control Your Results, Control Your Outreach

It is around this time of year, when one month is already gone on the calendar, that I begin to get a sense of who is on track to have a strong spring and who may need to really ramp up. How do I know? New connections and outreach.

Lots of agents begin the year with great intentions – a great big “to do” list, organizing their office and closets, but the outreach to new people is easy to move down the list because it is not a tangible problem to be solved like a pile of mail, an email from a managing broker, or a shared connection on Facebook with a past client. Read more »

Branding Spotlight: John Creighton

John’s market is between Eastern Washington and Northern Idaho, and he needed a clean, professional, and unique brand to help him appeal to buyers and sellers across state lines. The layout structure is designed with flowing river-like curves and a beautiful mountain lake photo on his personal marketing materials. To convey Johns experience, authority and and protective prowess, we designed a shield logo, which we provided to John in a variety of colors including navy and vibrant sky blue. To complete the design, we combined John’s favorite script font with a strong semi-serif to blend the brand’s professionalism with a personal touch. Read more »

Ask Denise: Warming Buyers to “Freezer Burnt” Listings

Q: “Denise, I went to your Real Estate Success Summit last week and I loved what you said about inventory being on the market being “Freezer Burnt”. I took a look at how long our inventory has been on the market and wow! More than 50% of the homes have been on the market for more than 60 days! I have some buyers who need to get on those! How should I put together that message?”

Great job on taking a closer look at your inventory! Opportunity abounds when you look for it.

First, I would make a chart like I had at class. Read more »

ANNOUNCING: New Classes for 2019!

I am very excited to announce that we have not one but TWO amazing new classes coming up in 2019. This is IN ADDITION to my Safari which, through the years, has been my favorite workshop.

59 BUSINESS-BUILDING IDEAS THAT ROCK! – A PEEK INTO DENISE’S TOOLKIT

There are brokers everywhere who ask me, “Denise, tell me just one thing I should do that would absolutely help me make money in my business.”

I am asked this so often that I have thought about recording my answer and playing it back when asked. The answer is, “There isn’t a magic pill or just one thing that works all the time. What works for you in your business may not work for someone else.” So the question leads to more exploration before an answer can be found. Read more »

Branding Spotlight: Sharon Engels

One of our Whatcom County neighbors, Sharon Engels, has boosted her business identity with a new Semi-Custom PRO brand. The country-lifestyle photos on her agent-marketing pieces perfectly reflect the aesthetic of her community. We used a serif font to ensure headline legibility, and a whimsical script font to add a personal touch to every piece. The tone-on-tone pattern in the slim header and footer repeats the leafy elements in her graduated monogram. Beautiful jewel tones of emerald, peridot, and jade give her marketing energy and emphasizes Sharon’s fun side!

Read more »

Ask Denise: Nice and Niche

Q: “Denise, as you know, I am a newer agent and have been working hard developing all my systems over the past year with you and your team with Mastery. I am in a transition time in my life and although I am doing all the mailings and implementing the systems we have been talking about, I feel that there is a drive and passion that is missing – like I can functionally do this job really well, but I want more. What do you suggest?” Read more »

“Hello? HELLO!!!” Are Your Phone Skills In Line?

I am on the phone every day of my life, most of us are. We send messages and receive messages and often we don’t think about the power of a well-thought-out message or a well-spoken reply to a message.

I have been greatly disappointed by the quality of the phone messages I hear and the messages I receive. It is time to improve the way we communicate on the phone. I want you to make a great impression on the phone and I have some tips for helping you do that.

Read more »

Branding Spotlight: Teresa Nielsen & Daughters

A genuine family business, Teresa Nielsen and her daughters wanted something very personal and approachable in their Mastery brand. Teresa’s personal mantra is “enjoy your life”, and the unique use of candid shots in a black-and-white brings her message to life.  The Nielsen team wanted fun, bright colors in their brand such as teal, aqua, bright green and gray, which the watercolor textures softly achieve without overwhelming the design. Using an organic script font gives their brand the authentic feeling of a handwritten note. We absolutely love Teresa’s new brand and are excited to share it with the world!

Read more »

Ask Denise: Market Statistics

Q: “Denise, where do other agents get all this market data? I get a monthly report from my MLS but it is a broad overview of my county and not very helpful for getting data for individual areas.”

A: Your first step is to actually go to your MLS or give them a call. In my experience, the folks there are a wealth of information and are more than happy to help you utilize their services better. There may also be a help section of the MLS that has the data you are looking for. Read more »

Communication Leadership: Do You Have What It Takes?

Real estate professionals communicate most moments of their working day.  They are problem solvers, negotiators, cheerleaders and counselors.  They make a living communicating and listening.  The more refined your communication becomes and the more intuitive your communication style is the easier it will be for you to connect with your clients and help them make important decisions.

Communication leadership is the art of being able to help your clients make difficult decisions when emotion has gripped them with fear.  Learning to tell a client NO, when they want to hear YES, is a skill you must learn how to do.  Many real estate agents don’t realize that when a client is in a state of heightened emotion, they may be unable to make a good and rational decision.  Read more »

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