Q: “Denise, I am working on creating a checklist for listing a property (I know – finally!). I have two other team members and each of us have different responsibilities on the list. For example, I always order the signs while my assistant is the one who handles the flyers and print marketing. We are on the go a lot so a paper copy doesn’t really work for us. Ideally it would work on both computer as well as phone. Any suggestions?” Read more »
Kathy and Mary wanted a design that was cutting edge but still classic. Both love the emotional power of luxurious black-and-white photography, and so their brand includes a filmstrip of lifestyle photos in the header. The overall palette of pale taupe and charcoal grey keep the design warm, but let the content and property photos have the spotlight. Their logo is built with strong serifs and a watermark monogram fir very distinct and polished presentation. Together, they have decades of experience in the industry and their new brand is perfect for the “white glove” service they offer their clients.
We have a new employee at The Lones Group this week (welcome, Izabella!) and with it came the usual reconfiguring of desks and equipment. The plan is in place and by the end of the week, furniture will be moved, vacuuming of baseboards and spaces behind desks will happen, people will move around and starting next week, there will be a renewed energy in the design office.
We even have a fair amount of old electronics that are being disposed of as well as some random 3.5″ floppy disks (yes really!).
Creative people, like my design team, need visual disruption from time to time. If you rearrange the furniture in your living room, bedroom, or even switch sides of the bed once a year, you know what I am talking about. Read more »
Q: “Denise, I am struggling with balancing everything I have going on right now. With the end of school for my kids, four listings, two buyers who are dragging me all over the county, and dealing with extended family drama, I feel like I am about ready to explode. How do I regain control?”
A: Most real estate agents have some sort of people-pleasing or superhero mechanism inside of us that kicks into overdrive when we are needed. And it sounds like you are needed in many different ways at the moment. The problem is you very well may explode on either a child, unsuspecting client, or a family member. Read more »
Alina’s new brand is inspired by luxury hotel branding; dark and dramatic with a hint of shine. Our goal for her brand was to provide her clients with the feeling of luxury without excluding any price point. Her logo is comprised of an elegant and abstract sunburst logo and gorgeous monogram, which we expand in her full name treatment. We used the official font of her brokerage for headlines and body text, which we paired with a powerful yet elegant serif font to give her brand some punch. While most of her marketing materials have a dark background, we have provided her with light alternate options to keep her brand as adaptable as her business. Alina’s bold new brand design is the look she needs to bring her professional vision to fruition.
How do you tell the difference between good and bad prospects? One will waste your time, dragging you from house to house-getting all kinds of information from you-only to end up dumping you right before writing an offer.
You also have clients who seem like time wasters, but they’re just very analytical and thorough in their search. These are people who have concerns that cannot be addressed quickly – and that’s fine.
Don’t be tempted to put everybody in the same category. Just because you’ve showed somebody 20 houses and they haven’t bought doesn’t mean they are a time waster. The 21st house may be their dream home. Knowing how to spot the difference between the two can save you a lot of time, money, and energy.
This week’s design spotlight features the lovely refreshed brand of Go with Ro, a Southern Washington-based team led by Rowena Lusby. Go with Ro is a powerhouse, and needed a bold brand to complement their strengths. We kept the paw print from her previous brand to highlight Rowena’s love of animal rescue. The overall result of Rowena’s brand is lighter and fresher, with the same gentle flow of the background swirls. We also updated her font styles to give her a stylish and fashionable look. We completed the brand by adding a band of sparkles at the top of the bottom to make her new brand shine! Read more »
Q: “Denise, I am a fairly new agent but have spent years in the industry as a mortgage broker. I really know about every local real estate professional from agents to other lenders to people in title, appraisers, inspectors, and more. For me, making connections has always been easy and I am still a member of most of the organizations I was in as a lender. This database of professionals really is the sphere database I am starting with. Do you think that is okay?” Read more »
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE.
When I started geographical farming, when I first started selling real estate, I began with sending postcards which was a great start but I sent out the same thing month after month. My message was okay, but it didn’t get me the kind of results I wanted as I needed to get up and running fast. After learning what did and didn’t work for my farm, I eventually had a winning formula. Here are the secrets to my farming success Read more »
Q: “Denise, the agent I share an office with is raving about her new CRM. It is online and very techy. I am generally not techy. I have my database in an Excel sheet which I can manage, but should I just go to a class and step up to this new system? It seems to really work for her.”
A: Unless there is something not working for you regarding the database, then you don’t need to make a change. What do you really need your database to do? Have the information to send out mail and email? Have contact information within a few clicks? Track birthdays and home-buying anniversaries? You can do all of that and more with your existing database in Excel. Read more »