The Zebra Blog

Branding Spotlight: What Will $X Buy?

When you want a snazzy piece of marketing that will entice both buying and listing clients, look to this template that pulls double-duty. Sometimes, your clients might have trouble imaging how much house their price point can buy, especially if they’re from out of the area or haven’t been keeping up with the market over the years.

Buyers want to know what they can expect for their budget. Sellers need to understand their home’s competition on the market. (It can also help support your price recommendation.) This is a great way to compare apples-to-apples for a neighborhood or architecture style. Read more »

Branding Spotlight: What the Market is Buying?

Give your clients a snapshot of where current market interest is focused by showing them the full spectrum of recently purchased homes in their area. This can help your buyers see where they face the most competition for homes. Use this to show your sellers what kind of demand the market has for a home like theirs.

Sharing home buyer trends delivers valuable market information in an easy-to-digest format that both buyers and sellers appreciate and understand. It demonstrates that you are the expert who is keeping a close eye on the market.

Read more »

Building Rapport – It Can Make or Break Your Listing Presentation

Making a strong first impression can be tough – unless you have a fail-safe system for it that works in almost every listing presentation. My Rapport-Building Formula helps you connect with the seller, allows you to get to know the property and, most importantly, helps you stand out right away utilizing a process that almost no other agent is using.

How does the Rapport-Building Formula work? It’s easy! Read more »

September Client Mailer Content Has Arrived

monthly mailer content from club zebra

Looking for new content you can send to your clients this month? Articles for September were just posted and we have some great, fresh content for you. First up, Paying Off a Mortgage Early – with examples, this article answers this time-popular question for your clients. Next up, what should your clients do when a home fails inspection? This article outlines options for both buyers and sellers when inspections bring bad news. Lastly, we have a great article on flooring options, their pros-and-cons, and when is it time to think of the next flooring choice. As always, this month’s articles and many more are available, attribution free, for your mailing lists at the Club Zebra website. Get your September client content here.

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Facing the Dragon

Today I am here at the Lynnwood Convention Center where we hold many of our live classes and meetings with coaching clients. For this week’s Zebra Report I want to talk about that sick feeling that most people get when they are confronted by conflict. I want to specifically address what happens to a person physically when you are faced with conflict, adversity, somebody that is talking to you aggressively, or when somebody that is upset. Read more »

Branding Spotlight: Annual Client Review

Are you looking at your pipeline thinking you would like some additional business come January? Perhaps the single most important follow-up and client care activity that you can do every year is the Annual Client Review. This snapshot of market activity is appreciated by clients, demonstrates your expertise and gives you several opportunities to reconnect and remain top-of-mind for when they are ready to transact again.

This is not a CMA! It actually takes less work than a typical CMA to complete. It’s easy to email or snail-mail. It’s a great way to keep in touch with your client, while positioning yourself as an expert. Read more »

Conquering Conflict

Today, the topic is conflict. Again? Yes. We need to address conflict.

Why? For starters, almost every day in my business, I get a call from at least one agent talking about conflict. There’s conflict with buyers, sellers, vendors, the title company—and other agents! Real estate is an industry that breeds conflict because there are so many moving parts. Being a great agent means being able to master this constant conflict. Read more »

Branding Spotlight: Homeowner’s Equity Appreciation Report

Do your clients know how much their property has appreciated in value since they purchased it? When you need something quick, this Homeowner’s Equity Appreciation Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. This is a fast and easy way to show the purchase price, approximate current market value, and growth in-between. This information can help convince a potential seller that now is the time to cash in on their equity, whether they are moving to a different area, up-scaling their lifestyle, or downsizing after adult children have left home.

Read more »

Mail Means MONEY in Your Pocket!

One of our favorite clients recently challenged us on social media about the importance of mail and I thought it was worth addressing in a Zebra Report:

“Where I am from I don’t see many people reading their mail when they have social media. When I ask if they received my letter after a week or two most say they haven’t picked up their mail because they are too busy.” Read more »

Branding Spotlight: Appreciation by Neighborhood

Are you helping a seller visualize the market value of their home? Or are you assisting a buyer in pin-pointing a good area for investment? Or maybe you are at an open house and want something valuable to give to potential buyers? The Appreciation by Neighborhood map can be a star in all of those situations!

It’s a great way to visually show how neighborhoods, cities, or other map-able areas compare to each other.  Read more »

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