Q: “Denise, I have been using my local internet provider’s domain name for my email address for many many years. Think [email protected]. It is silly because I have a great domain name for my website, but just have never gotten over the hurdle of changing my email. I am about to develop a brand with your company and know the time is now to make the change since it is going to be on everything from business cards to house flyers. I am nervous but know I need to do this. Where do I start?”
I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections.
Too many agents make the mistake of rushing to present all their research and show all their marketing that they forget how important it is to communicate. They forget to ask questions, make eye contact, and slow down when providing information. And this is absolutely critical in building rapport and helping the seller(s) understand how you work. Read more »
One of our branding super-stars, Marie Strong has a bold and classic brand that accentuates her passion for working with and preserving historical homes. From her classic font selection to the tone-on-tone pattern in the background, her brand balances vintage aesthetic with modern utility and strength. An understated structure, with slim header and footer bars, gives her content plenty of room to shine. The bold photo-realistic emblem of a lion’s head door knocker is the perfect accent for her striking design. Read more »
Q: “Denise, I really wish I were more stat savvy. I see my competition and their offices put together these amazing reports and what I can generate is really lacking (and I don’t know the first thing about where the stats even come from so that isn’t helping). Help!”
A: Your first step is education. These “magical” numbers probably come from your MLS. So whether they are being translated by Zillow, Redfin, Trendgraphix, or another agent or company, if you take a look at the disclaimer, the info more than likely is being generated by your MLS. Read more »
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!”
But armed with just a few pricing tools, you can walk into a seller’s home with confidence, knowing you have done absolutely everything you can to provide the seller with a price or price range that could be supported by the market. Read more »
Q: “Denise, I have been mailing to a farm area now for years and another agent has begun sending postcards to the same area. One of my clients collected a couple and gave them to me. I was shocked! The cards blatantly said she was #1 in sales for the last year. I don’t know where she could have been #1 as her stats do not support that claim. What would you suggest I do?”
A: I assume that the postcard doesn’t give you any clues as to where that number came from. I always suggest leaving what we call “breadcrumbs” that allow someone else to arrive at the same numbers you do and it may even be required by the DOL or the MLS. Read more »
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales revenue. More often however, because of the inability to price correctly agents walk away empty-handed without ever having the opportunity to sell the home because the price the agent came up with is not consistent with the seller’s expectations. Agents can spend hours doing CMAs only to find that what they are presenting to the potential seller(s) either wasn’t enough information, the right kind of information, or the information the seller wanted or expected to hear.
Today’s Branding Spotlight takes a closer look at the Black & Gold palette. Many clients love this classic color combo. It’s a high-contrast section that carries implications of luxury, wealth, and sophistication. But did you know that there are many different shades of black and gold? In its elemental form, gold can take on rose and silver tints that deviate from the usual yellow. Black is the “timeless classic” but it can be tinted and lightened ever so slightly to better compliment the overall palette. Together, it’s a high-contrast selection makes a confidant and definitive statement. Read more »