I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and they make lists of things they want to get done. But that list is so overwhelming because they either don’t know where to begin, how to begin, or have the finances to begin.
Karla came into branding with a bright yellow-gold monogram logo and wanted a minimal brand to support it. We kept it simple with a geometric background pattern to add interest and an accent script font for her name treatment. We just love her fresh and sunny palette, which is a welcome pop of color on those rainy Western Washington days. Best of all, the brand doesn’t lose a drop of her established brand equity. When her mailers go out to her past and potential clients, it will be easy to connect with her previous branding and recognize her polished presentation in the future. Read more »
Inventory shortages in many areas means the spring real estate season is already heating up. Keep in touch with your prospects and clients with these three new and original articles as though you had written them yourself. This February for your buyers we have an article of interest to many buyers on sources for funds for purchasing their next home. Listing prospects will appreciate our mailer that addresses clients who want to sell, but are concerned about their ability to buy. Buyers and sellers will both enjoy our new What Do other Sellers’ Multiple Offers Mean to You article too!
Also new: Get your engaging infographic that illustrates money sources that can be used for purchasing a home. You can post it to social media, put it on a postcard, or your blog as you like! For articles and infographic, visit the Client Content area of Club Zebra.
Not a member yet? Why not? Join today for instant access and get connected to weekly live coaching meetings, awesome monthly mailer content, and access to the biggest trove of real estate business advice and resources on the Internet!
I’m excited about today’s Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I’ve received.
Let’s rewind maybe ten years, and it was the Victoria’s Secret mailing campaign. They did such a phenomenal job. They were so consistent that I received something from them about every ten days. It was all-around a quality mailer. The quality of the paper and vibrancy of the ink made it visually appealing. They changed up the sizes so that when there was a big sale going on, I got a bigger catalog. They really had their readers trained to know what to expect as soon as we saw even a corner of the catalog in our mailboxes.
Jackie is a California agent that wanted a light and clean brand to unify her systems. With a few statement elements, we created a brand that is easy to work with while maintaining a unique presence. The light aqua, cream, and gray palette keeps everything bright. Upon closer inspection, the large blocks of color have a tone-on-tone pattern for added depth and interest. The script monogram with an old-fashioned key adds softness and keeps everything tied to real estate. Read more »
Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part of my past client campaign. If I send a monthly postcard to my farm area, that too is a campaign.
Today we are going to touch on audiences, frequency, media, and content – the four pillars of any campaign: Read more »
Irene came to the branding process with a goal of marketing to luxury homes in Pierce County. When she took our Design Style Analysis, she discovered that she was an Eclectic and Elegant style. This is a rare combination, and we were excited to explore unique options with her. Together, we made a plan and a brand that combined a little tropical flair with a luxurious color palette. Read more »
Most people wish they had more time. There are very few successful agents who are able to check everything off their list at the end of the day. In fact, many agents will never reach the level of success they should because they are mired in a never-ending sea of tasks – and they are not focusing on the ones that will help them achieve that next level of success.
I am going to say that again because it is important. Agents who should be more successful aren’t because they aren’t focusing on the tasks that will help them achieve that next level of success. Read more »
Stefanie wanted a simple and luxurious design to help her stand out in the Duvall and Woodinville market. For her, charcoal and gold was the natural palette selection, and many of her templates employ a dark background for maximum visual impact. For her logo, she selected an elegant chair with a pointed back that almost looks like a crown. The message is clear: she will treat her clients like royalty! Read more »
There isn’t a business out there without a pipeline. A business pipeline is basically the path a client takes from the start and getting to know you, through the transaction, and beyond the conclusion of business (sometimes for many years after). A successful pipeline has 3 parts to it: Before, During, and After.
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