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Posts Tagged ‘ad’

Ask Denise: Does it “Ad” Up?

Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?” A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf […]

Ask Denise: Ad on Shopping Cart?

Denise Lones

Q: Denise, what would you think about me getting one of those advertising spaces on grocery store shopping carts? A:  My recommendation is to actually create an annual advertising plan rather than just creating and running an ad because you are approached to do one. Here is an example, an annual advertising plan for an […]

Ask Denise: Ads in Multiple Newspapers

Denise Lones

Q:  Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in? A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time.  Whichever one produces the highest response from […]

Ask Denise: Advertising in Small Publications

Denise Lones

Q:  Denise, I have been approached by the local high school asking if I want to advertise in their basketball booster program. I can put a business card size ad in the booklet. Do you think this is something I should do? A:  I can’t tell you the number of times I have been asked […]

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