Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
Kris LaBrie refreshed her first brand to streamline the structure and lock-in an iconic logo. The logo was the primary focus of her brand refresh. As the roofline intersects the monogram, the down-stroke of the L becomes a chimney and the horizontal leg becomes the foundation of a house. With a window filling the space […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, brand refresh, gray, logo, mastery branding, minimal, modern, texture, understated 
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Starting Point: Cindy Peschel-Hull branded with us in 2018 and still loves her luxurious gold and black brand. To bring it up-to-date, she just needed a quick logo refresh to make it more personal and better serve her clients. The Strategy: The biggest change was the monogram logo, which now features Cindy’s “C” in a […]
Posted in Branding & Design, Branding Spotlight Tags: black, bold, brand refresh, cindy, classic, cream, gold, hull, logo refresh, luxurious, peschel-hull, red, richard, sans-serif, understated No Comments »
The starting point: Cheryl Nygaard has branded with us for many years, recently refreshed her brand for a brighter and more modern design. She was especially interested in a logo that she could could use outside of print-branding templates. The strategy: Bright blue and gold stand out in the mail or in a digital setting. […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brand refresh, gold, logo, modern, orange, pattern, understated, yellow No Comments »
The starting point: For over a decade, Tara has been leveraging her eye-catching green and terracotta branding to great effect. Recently, she reached out for a logo refresh. She wanted a monogram that would work well in the spotlight of social media. The target audience: She wanted her logo to tie in with her existing […]
Posted in Branding & Design, Branding Spotlight Tags: brand refresh, branding, cream, green, logo, logo refresh, orange, refresh, texture No Comments »
The starting point: We first designed Cathi’s brand in 2016, focusing heavily on the Puget Sound vibes of her local area. After moving to a new brokerage and taking a stunning new portrait, Cathi was ready for a new look to represent her business. The target audience: As her business grew, so did her area […]
Posted in Branding & Design, Branding Spotlight Tags: black, brand refresh, emblem, gold, logo, luxury brand, seal No Comments »
The starting point: Tyler Staples first brand from The Lones Group was created a half-decade ago, with a dramatic sense of style. He returned this year, ready to embrace the fresh, bright and minimal style that’s sweeping the design world. His number one goal was to create a strong impression, while blending with the contemporary […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brand refresh, clean, corporate, minimal, professional, understated, white No Comments »
The starting point: Kristin Niebergall had completed a brand with us several years ago that highlighted her area – specifically the Chambers Bay golf course. After a few years, she decided that what she really needed was something fresh and young. The target audience: Kristin wanted her refreshed design to be flexible enough to work […]
Posted in Branding & Design, Branding Spotlight Tags: black, brand refresh, flower, green, logo, minimal, modern, script, watermark, white, yellow No Comments »
Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the […]
Posted in Ask Denise, Branding & Design Tags: brand refresh, branding, Branding & Design, personal brand, refresh, update No Comments »
The starting point: Kristy is a no-nonsense agent that takes her job and her clients seriously. She has used her custom brand for many years and felt ready for a refresh. She works in the Eastside area and along the waterfront, so she wanted to open up the design to give important content more space. […]
Posted in Branding & Design, Branding Spotlight Tags: brand equity, brand refresh, curved, lime, maroon No Comments »
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