I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]
Remember the branding “before and after” contest I announced on August 4th … and the finalists we revealed on September 1st? Well, I’m thrilled today to declare the winner of our contest – Francine Viola! The results of our poll, as determined by our Zebra Report readers, were:
A love of subtlety drew Hanna Petros to create a brand that was classic in design with simple and natural elements. Hanna asked us to develop a brand that reflected her core values: community and ecology. We began our process by identifying color hues that were reminiscent of the “eco” movement – primarily green – […]
Melody Foreman wanted to incorporate her client closing gift – yellow tulips – into her custom brand. It was important to her that this signature element play a key role in the visual image her brand would present. Because she often works in Mukilteo, which is one of the ferry stops for the Washington State […]
Blue is a color you’ll often see featured in our brands. Not only is it the “favorite” color in America, the color blue is associated with many positive attributes (dependability, commitment, serenity, reliability), which is why it’s often a favorite when it comes to brands. We’ve put a new spin on blue with our “Northern […]
Why not take your love for the game to a whole new level? “Touchdown” is perfect for that agent who wants to incorporate football into their brand. There are many tie-ins between the game and real estate, making it a fun brand to play around with. This brand could be the “Touchdown” for your marketing! […]
Q: Denise, why is your brand a zebra? That has nothing to do with real estate. A: You’re right – zebras have nothing to do with real estate! The reason a zebra works for my brand – and why any other image works – is threefold. First, it is very memorable. Second, I use my […]
Tones in the brown and gold palettes add complexity and depth to the “Fluid Gold” brand. Classically inspired, this brand blends the best of two worlds – the safeness and stability associated with brown, and the luxury associated with gold and other metallics. Add the key element, and you have a brand ideal for use […]
Several weeks ago I invited Zebra Report readers to send in their current brand, and I offered to do a “before and after” event showcasing those brands. We’ve extended our deadline through the end of this week, so if you’ve been busy – or you just didn’t see the contest earlier – now is your […]
Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different? A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. […]
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