Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the day, what I am paying in referral fees back to this company is atrocious! I did the math and […]
It is not even the end of the first week of January and already I have had NUMEROUS agents contact me to ask if they should sign up for the “latest and greatest” online marketing lead generation program. Sales people are out in force this week, so if your phone has been ringing off the […]
Q: “Denise, this year I am committed to building a stronger relationship with my past clients and my database. These are the people I want to do more business with so I am stepping up my communications with them. Right now I send a design magazine which is customized for me once every-other month. It […]
Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing and send it to a neighborhood. Anything I need to look for as I choose an […]
Q: “Denise, I need to update my database. It is a mess. I had an issue a few years ago with my CRM that messed up all the data and I just haven’t been sending much out or communicating. How would you suggest I tackle this?” A: I am so glad to hear that you […]
Real Estate and gardening have more in common than you might think. Savvy real estate agents have figured this out. Think about planting a garden. You make sure the soil is good quality, you decide what you want to plant, you plant your seeds, and then you water the seeds and tend to that garden […]
Q: “Denise, you addressed databases in the Zebra Report last week and I hate to admit my database is a mess. I have a leads database which is automatically populated from my online lead source, an old database from my previous career (I have some people who I still reach out to), and I have […]
Q: Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A: My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]
Q: Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A: If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]
Q: Denise, I am nervous about evaluating my business because this year has been insanely busy! I have just been maintaining… I know I am going to owe a ton in taxes. I haven’t touched any projects for the year. I haven’t taken care of my database. And just the thought of spending time looking […]
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