Q: “Denise, I have a past client buyer who is very unhappy. When we were house-hunting, she had said she wanted a property that was only about 20 minutes from where she works. At the time, GoogleMaps indicated the average travel time was about 20 minutes during her commute. However, she says that it has […]
There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]
Posted in Communication, Client Care, and Follow-up, Marketing, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: client connections, client content, client database, content, database mailer, digital marketing, direct mail, email, farming, generic, geofarming, mail, mailers, spam 
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Q: “Denise, I have been using my local internet provider’s domain name for my email address for many many years. Think [email protected] It is silly because I have a great domain name for my website, but just have never gotten over the hurdle of changing my email. I am about to develop a brand with […]
Posted in Ask Denise Tags: branded, branding tips, domain, domain name, email, mailbox, personalize, tech tips, URL No Comments »
Q: “Denise, I am thinking about supplementing my mailing program with a twice-monthly emailed newsletter which will include stats from about 10 different neighborhoods (once a month) and a community focus which will include an interview with a local business as well as information on local events with photos. My challenge is that I want […]
Posted in Ask Denise, Real Estate Blogging Tags: branding, email, mailers, mailing campaign, newsletters No Comments »
One of the best ways to give your business a boost is to make a conscious effort to get your business organized. Last week I addressed computer file management. Here is a list of some additional areas in your business that could use some organizing.
Posted in Business & Finance, Communication, Client Care, and Follow-up, Motivation & Planning, Tools and Systems for Real Estate Agents, Zebra Reports Tags: business management, Client Communication, Denise Lones, email, organization, organization system, Real Estate, Real Estate Blogging, real estate marketing, systems, The Lones Group, zebra report No Comments »
I can’t tell you how many times I have seen agents quarreling and bickering over their real estate transactions. Some agents start seething over a small hiccup or completely blow up when things aren’t going right. I have seen agents completely lose their mojo over a transaction when they felt bullied and berated by an […]
Q: In your article about “distraction diets” you talk about really unplugging from customers and colleagues for periods of time each day. I think this is a huge mistake! Precisely because of technology, our clients expect us to be available to them at all times, and frankly after a couple of slow years I don’t […]
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