Kris LaBrie refreshed her first brand to streamline the structure and lock-in an iconic logo. The logo was the primary focus of her brand refresh. As the roofline intersects the monogram, the down-stroke of the L becomes a chimney and the horizontal leg becomes the foundation of a house. With a window filling the space […]
Posts Tagged ‘logo’
Branding Spotlight: Sage Sanders
Sage Sanders came to the branding process with an established logo that both she and her clients loved. So what was missing? The perfect support system to elevate her brand to the next level. Taking advantage of the quick turn-around of our Semi-Custom Pro program, our design team customized a simple and clean layout with […]
Branding Spotlight: Logo Process
Logos often grab the spotlight when it comes to branding. They are a great marketing asset, and we have created hundreds of logos for our clients. Some clients come to the branding process without a clear idea of a logo. Other clients come with a partial or complete logo, and we build a brand around […]
Branding Spotlight: Candie & Richard Webb
The starting point: Candie and Richard are a dynamic team who wanted a brand to make them stand out from the competition. They selected the Impact! I Want It All package and connected with our designers to make their vision a reality. The strategy: They wanted to connect with the lifestyle of their area, so […]
Branding Spotlight: Buildings in Logos
Buildings in logos are a tried-and-true staple in the real estate industry. But how do you make a classic theme mesh with your personal style? From the style of homes to location-specific skylines, there is almost as much variety in buildings as there are in people. Our team of experienced designers can help match the […]
Branding Spotlight: Technical Emblem Logos
Today, we are taking a look at technical emblem logos. This is a style of logo that looks like an official stamp of approval–which is perfect, because everything you place your logo on should receive your full confidence! Important characteristics include a central icon or monogram, a frame, and some additional information wrapped around the […]
Branding Spotlight: Tammy Wright
The starting point: Tammy Wright jumped into the custom branding process with a vision for a clean and luxurious brand. As someone who is all about people and relationships, she also wanted to incorporate the idea of planting roots in community. Her new design gives her all of the above. The strategy: She selected a […]
Branding Spotlight: Cheryl Nygaard
The starting point: Cheryl Nygaard has branded with us for many years, recently refreshed her brand for a brighter and more modern design. She was especially interested in a logo that she could could use outside of print-branding templates. The strategy: Bright blue and gold stand out in the mail or in a digital setting. […]
Branding Spotlight: Ted Mansfield
The starting point: Ted Mansfield runs his business with integrity and service as his top priorities. He wanted his new branding to communicate his dedication to going the extra mile for his clients. The target audience: Many of his clients are friends and referrals. Ted also had an Mansfield Group logo that he use for […]
What’s the Big Deal About Branding?
There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes. However, there seems to be confusion about what your brand really is. Some think it is […]