mailing | The Zebra Blog

Posts Tagged ‘mailing’

Ask Denise: Niche Mailing Campaign

Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last […]

Ask Denise: Cautious Celebration

Q: “Denise, our state is entering into a new opening-up phase and I had a crazy idea about sending out a celebratory postcard – like a Happy New Year card but to welcome our new phase and include a few facts on the back about what they can expect for real estate – such as […]

Ask Denise: Past Client Care

Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

Ask Denise: Mailing Quarterly?

Denise Lones

Q:  Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A:  If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]

Ask Denise: Geographical Farming

Denise Lones

Q:  Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A:  Hands down, geographical farming is a reliable, long-term […]

Ask Denise: Getting Results

Denise Lones

Q:  Denise, I am trying to focus on action rather than results, but it is hard! I have been mailing very strong content to my farm area for six months. However, my phone has not rung once! I am concerned about continuing to pour money into this. What do you recommend – stopping the farm […]

Ask Denise: Just Listed Cards

Denise Lones

Q:  Denise, what do you think of sending “Just Listed” cards to your database every time you get a new listing? A:  I feel that a Just Listed card is more suited to announce a listing to a specific area. If you were to send out a Just Listed card to your precious database every […]

2014 Business Planning: Easy-to-Follow Referral Generating System

man holding mailed envelope

Last week in our Zebra Report I shared that, for most agents, their database is an untapped goldmine of potential commission dollars. I have many agents who come to me for help, asking me to please find them a lead generation system that will generate them leads. But when I ask them about their database, […]

Ask Denise: Third Quarter Market Update

Denise Lones

Q:  Denise, I want to send out a 3rd quarter real estate market update, but am not sure what to talk about in terms of what is happening, especially with the government shutdown that just ended. What do you recommend? A:  For those who are uncomfortable with writing, I would let the stats do most […]

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