mailing | The Zebra Blog

Posts Tagged ‘mailing’

Ask Denise: Past Client Care

Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

Ask Denise: Mailing Quarterly?

Denise Lones

Q:  Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A:  If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]

Ask Denise: Geographical Farming

Denise Lones

Q:  Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A:  Hands down, geographical farming is a reliable, long-term […]

Ask Denise: Getting Results

Denise Lones

Q:  Denise, I am trying to focus on action rather than results, but it is hard! I have been mailing very strong content to my farm area for six months. However, my phone has not rung once! I am concerned about continuing to pour money into this. What do you recommend – stopping the farm […]

Ask Denise: Just Listed Cards

Denise Lones

Q:  Denise, what do you think of sending “Just Listed” cards to your database every time you get a new listing? A:  I feel that a Just Listed card is more suited to announce a listing to a specific area. If you were to send out a Just Listed card to your precious database every […]

2014 Business Planning: Easy-to-Follow Referral Generating System

man holding mailed envelope

Last week in our Zebra Report I shared that, for most agents, their database is an untapped goldmine of potential commission dollars. I have many agents who come to me for help, asking me to please find them a lead generation system that will generate them leads. But when I ask them about their database, […]

Ask Denise: Third Quarter Market Update

Denise Lones

Q:  Denise, I want to send out a 3rd quarter real estate market update, but am not sure what to talk about in terms of what is happening, especially with the government shutdown that just ended. What do you recommend? A:  For those who are uncomfortable with writing, I would let the stats do most […]

Ask Denise: Special Interest Groups

Denise Lones

Q:  Denise, I want to send a mailer to everyone in my church, but the mailing list is protected. How do I let everyone know I am in real estate? A:  This is a great question! If you have been toying with the idea of being more visible as a real estate agent in front […]

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