market price | The Zebra Blog

Posts Tagged ‘market price’

Pricing With Confidence

One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]

Ask Denise: The Market’s Time

Q: “Denise, I read your article on the Power of Timing. I have a listing that has been on for about a month now and my sellers are thinking of trying a price reduction this weekend and if it doesn’t work, throwing in the towel and renting it. I am also holding an open house […]

Ask Denise: When to Reduce the Price?

Denise Lones

Q: “Denise, I have a listing which should have sold given the market conditions. However, it is on an odd lot and I think that is why it isn’t selling. It has been on the market for two weeks now and everything else around it is goes under contract within a week. In the past […]

Ask Denise: Overpriced Listing

Denise Lones

Q:  Denise, I am the listing agent for an overpriced property. Unfortunately, I allowed it to be priced optimistically when I listed it a few months ago and my client is only allowing a minimal price reduction instead of the larger price reduction needed to bring it in line with the market. I told her […]

WHAT IF? Essential words to use when asking for a price reduction

Realtor talking to clients

If a home you have listed has been on the market for longer than you know it should be, it is time to address that with the seller.  First, honestly assess whether the home would have likely sold if it were priced lower. If the answer to that question is “yes,” you have to work […]

Ask Denise: Seller Needs More than Market Price

Denise Lones

Q:  Denise what do I do if a seller tells me that they don’t have enough money to sell their home at what we have determined is market price?  A:  This is a question and a reality that comes up often. Frankly, if a seller truly does not have the money to sell then there […]

WHAT IF? Essential words to use when working with sellers

House with For Sale Sign

Sellers can be the lifeline of a real estate agent’s business. Working as a listing agent can give agents much more control over their hours and time spent with each client. In fact, it takes about one-third of the time to close a listing transaction as opposed to working with a buyer. However, working with […]

Ask Denise: Seller Disappointed by Market Price

Denise Lones

Q:  I just had a listing presentation and presented a CMA (Comparative Market Analysis) to a couple who thought they would be able to get hundreds of thousands of dollars more for their home than they can in this market. They were banking on this home to allow them to retire. I feel terrible – […]

Ask Denise: Concerns About New Pricing Tools

Denise Lones

Q:  I like your idea of adding more tools to my pricing toolbox, but I am concerned about pricing correctly with the CMA tool I am already using now. I don’t have confidence in my pricing ability and I’m worried that if I introduce something new it might give me a completely different price –then […]

The Power of Research

Presenting Data to Clients

When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a  listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]

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