Real estate professionals get asked on a regular basis by sellers about what improvements sellers should make to their homes to get them in tip-top shape and ready for the market. While things like cleaning the house, improving curb appeal and getting rid of clutter are obvious answers, that is not what this article is […]
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]
Q: “Denise, I read your article on the Power of Timing. I have a listing that has been on for about a month now and my sellers are thinking of trying a price reduction this weekend and if it doesn’t work, throwing in the towel and renting it. I am also holding an open house […]
Posted in Ask Denise, Sellers 
Tags: autumn, fair price, fall, listing, Market, market price, Open house, Sellers, summer, timing 
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Q: “Denise, I have a listing which should have sold given the market conditions. However, it is on an odd lot and I think that is why it isn’t selling. It has been on the market for two weeks now and everything else around it is goes under contract within a week. In the past […]
Q: Denise, I am the listing agent for an overpriced property. Unfortunately, I allowed it to be priced optimistically when I listed it a few months ago and my client is only allowing a minimal price reduction instead of the larger price reduction needed to bring it in line with the market. I told her […]
If a home you have listed has been on the market for longer than you know it should be, it is time to address that with the seller. First, honestly assess whether the home would have likely sold if it were priced lower. If the answer to that question is “yes,” you have to work […]
Q: Denise what do I do if a seller tells me that they don’t have enough money to sell their home at what we have determined is market price? A: This is a question and a reality that comes up often. Frankly, if a seller truly does not have the money to sell then there […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Sellers Tags: ask denise, closing, cost, listing, market price, Money, price, Real Estate Market, Seller No Comments »
Sellers can be the lifeline of a real estate agent’s business. Working as a listing agent can give agents much more control over their hours and time spent with each client. In fact, it takes about one-third of the time to close a listing transaction as opposed to working with a buyer. However, working with […]
Posted in Communication, Client Care, and Follow-up, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: communicate, Communication, discussion, list price, listing, listing price, market price, offer, price, questions, Real Estate Market, Sellers, Selling, what if 1 Comment » Q: I just had a listing presentation and presented a CMA (Comparative Market Analysis) to a couple who thought they would be able to get hundreds of thousands of dollars more for their home than they can in this market. They were banking on this home to allow them to retire. I feel terrible – […]
Q: I like your idea of adding more tools to my pricing toolbox, but I am concerned about pricing correctly with the CMA tool I am already using now. I don’t have confidence in my pricing ability and I’m worried that if I introduce something new it might give me a completely different price –then […]
Posted in Ask Denise, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, CMA, market price, price, Pricing, pricing tools, Real Estate Market, tools No Comments »
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