Shawn McNeal loves rich colors, elegant patterns, artistic flourishes, and classic understated design. All of that might seem like it contradicts itself, but our design team worked closely with Shawn to create a beautiful brand that she can use to launch her marketing. First is the classic red, black, and charcoal color palette, which sets […]
Posted in Branding & Design, Branding Spotlight 
Tags: artistic flourish, black, charcoal, dramatic, elegant pattern, luxurious, minimal, monogram, red, tone-on-tone pattern, traditional 
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Before working with us, Anne Marie Peterson had never had a personal brand before. She did have a black-and-white logo from her brokerage’s design team that she liked, but it needed the support of a modern, high-contrast brand. We guided her through our branding process and developed a minimal brand with a modern script and […]
Jackie is a California agent that wanted a light and clean brand to unify her systems. With a few statement elements, we created a brand that is easy to work with while maintaining a unique presence. The light aqua, cream, and gray palette keeps everything bright. Upon closer inspection, the large blocks of color have […]
Posted in Branding & Design, Branding Spotlight Tags: key, minimal, modern, tone-on-tone, unique No Comments »
For the luxurious waterfront market on Anacortes, Eileen wanted a nautically inspired brand that would be easy to work with. It was important to her that her design would be modern and minimal enough to blend with her broker’s branding. Through our branding process, our design team determined that a red, white, and navy color […]
Posted in Branding & Design, Branding Spotlight, Zebra Reports Tags: agent branding, elegant, luxurious, minimal, modern No Comments »
The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles. Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective […]
Posted in Branding & Design, Branding Spotlight Tags: black and white, clean lines, minimal, modern, personality branding, simple, understated, watercolor No Comments »
Kris LaBrie refreshed her first brand to streamline the structure and lock-in an iconic logo. The logo was the primary focus of her brand refresh. As the roofline intersects the monogram, the down-stroke of the L becomes a chimney and the horizontal leg becomes the foundation of a house. With a window filling the space […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brand refresh, gray, logo, mastery branding, minimal, modern, texture, understated No Comments »
The starting point: Tammy Wright jumped into the custom branding process with a vision for a clean and luxurious brand. As someone who is all about people and relationships, she also wanted to incorporate the idea of planting roots in community. Her new design gives her all of the above. The strategy: She selected a […]
Posted in Branding & Design, Branding Spotlight Tags: blue, elegant, gold, logo, luxury, minimal, navy, tree, understated No Comments »
The starting point: When David Croppi and Jason Cook decided to join forces and create South Bellevue Partners, they needed a unified look for their joint marketing. The target audience: While the name of their group identifies the location, their new branding needed to draw in their past clients and attract future clients in. This […]
Posted in Branding & Design, Branding Spotlight Tags: blue, branding, custom brand, dramatic, group, logo, minimal, modern, orange, sans-serif, understated No Comments »
The starting point: With an strong logo already in place, Chris selected the Semi-Custom Pro branding package to give his business a solid foundation and streamline his workflow. The target audience: He wanted a design that would augment his current brand equity and appeal to new clients making important life transitions, whether that is a […]
Posted in Branding & Design, Branding Spotlight Tags: blue, curve, logo, minimal, orange, script, understated, wave No Comments »
The starting point: Tyler Staples first brand from The Lones Group was created a half-decade ago, with a dramatic sense of style. He returned this year, ready to embrace the fresh, bright and minimal style that’s sweeping the design world. His number one goal was to create a strong impression, while blending with the contemporary […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brand refresh, clean, corporate, minimal, professional, understated, white No Comments »
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