My favorite time of the year is here – Open House Season! I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, “We are open for business!” With the market picking up in many areas, this spring’s open house season […]
Posted in Branding & Design, Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: advertising, Branding & Design, Buyers, information, Lead Generation, listing, NAR, Open house, open houses, Sellers 
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I have heard many agents complain over the years about open houses being a “waste of time”. While this could be true if you don’t do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding […]
Q: Denise, I am frustrated! I am just getting back into real estate and all this business seems to be going on all around me. But I can’t seem to get my hands on a piece of it! I just started sending information out to my sphere and geographical farm, but I can’t wait for […]
Q: I’m trying to do some planning for 2013, and am wondering about open houses. More and more people I talk to think they’re a waste of time. I don’t really like to do them. Should I just leave them out of my plan for next year? A: That depends! It depends on a lot […]
Recently, one of my EVOLVE coaching clients expressed frustration at the low turnout for broker’s open houses (or what you might call broker caravans in your area). “Denise,” she said, “I don’t ever seem to have agents show up at my open houses. What am I doing wrong?” Rather than thinking about what she was […]
Q: Denise, last weekend was “National Open House Weekend”. I thought my Sunday open house would be busy … but I didn’t have a single visitor! Is this what you’re hearing from agents? A: Far from it! Many of my clients had very busy open houses that weekend. But those clients didn’t rely on NAR’s […]
Q: Denise, two agents in my office attended your “Unforgettable Open House” class last week, and I overheard them saying that you taught agents never to have visitors sign in at an open house. That’s the opposite of what I’ve been taught … so what is the correct answer? A: I think it is […]
Posted in Ask Denise Tags: holding an open house, open house etiquette, open houses, Real Estate 4 Comments »
Note from the author: There have been a lot of questions and comments on various online sites regarding this recent post. I think it’s important to clarify two points: 1. Any mystery shopping I have done has been on behalf of my builder clients, who have hired me to assess the showing and selling skills […]
Q. Denise, I know you’ll find this odd, but I don’t think I’m a typical real estate agent. I actually hate doing open houses. Meeting people I don’t know and making small talk just isn’t me. My broker says agents in the office have to do open houses to keep their “funnel” full with prospects. […]
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