Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]
If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]
Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]
I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]
Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]
Posted in Ask Denise 
Tags: brand, brand development, branding, Branding & Design, custom, marketing idea, personal, semi custom pro, story 
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One of the most common questions I get asked is, “What is the PERFECT closing gift?” A closing gift represents the desire to express appreciation and gratitude to a client for their business and therefore, there is not an easy, one-size-fits-all answer. The reason for that is because every client and every situation is so […]
Posted in Communication, Client Care, and Follow-up, Zebra Reports Tags: client care, closing gift, custom, dogs, food, personal, personalize, pets, sheets No Comments »
If you closely follow the footsteps of top producing agents, successful business people, and athletes you will soon realize that the one thing they have in common is personal self-discipline. Some will argue that talent is more important while others who have made it just by sheer hard work will tell you it was their […]
Q: Denise, I have a Facebook business page that I made a while ago, but I haven’t been posting to it regularly at all. I only have about 15 people who have liked the page anyway. I do have about 400 friends which include both friends and family, but also past clients. Should I continue […]
Posted in Ask Denise, Lead Generation for Real Estate Agents, Technology Tags: ask denise, blog, Business, client care, Communication, Facebook, Lead Generation, leads, online, personal No Comments »
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