In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show […]
Posted in Zebra Reports 
Tags: expertise, luxury listing, marketing materials, niche, niche market, presentation, visual aids 
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Imagine: You have a packet of information for your client. Reports, graphs, flyers, buyer or seller info, check lists—so many pieces of paper! Do you staple it? Do you paperclip it? Or, if it’s really thick, do you put a binder clip on it? None of the above! Tuck everything into a beautifully branded folder […]
Picture it. Your potential seller’s dining room. 7:32 pm. You have reviewed their home, provided them with information on pricing, and have shown all your materials. Do you ask for the business? Ask if they are interviewing other agents? Whip out a listing agreement? This is a make-it or break-it moment for all your hard […]
Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons: #1: Presentation and #2: Price.
Posted in Sellers, Zebra Reports Tags: days on market, fair price, listing price, photos, preparation, presentation, price, video No Comments »
Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as “adequate” to someone’s definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many […]
Q: Denise, I have lost 3 listing presentations lately. Am I in the wrong business? A: Absolutely not! Just because you didn’t get the last 3 listings doesn’t mean you are no longer skilled and needed. Sometimes you just don’t click with certain sellers and that is okay. Other times this could be a clue […]
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. It also is a profession that attracts independent souls […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Business, Communication, Denise Lones, Follow-up, mastery, planning, presentation, skills, specialize, systems, zebra report No Comments » Q: Denise, I am confused by your boards and photo book concept. Are you saying I should go get photos of the sellers’ home before the presentation and create all this material? A: Certainly not! What I recommend is to create a sample using a listing you have already sold. Then simply present it like […]
In case you missed it this week, the National Association of REALTORS® economist bloggers released data indicating REALTORS® expect home prices to rise in all states over the next 12 months according to the May 2014 REALTORS® Confidence Index, with the median rise to be 4%. REALTORS® are anticipating median home prices to grow upwards […]
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. In fact I am a firm believer that there […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Agents, brand, branding, Business, Coaching, Follow-up, mastery, presentation, Real Estate, Real Estate Agents, skills, success, systems, technology, zebra report No Comments »
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