One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]
Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons: #1: Presentation and #2: Price.
Posted in Sellers, Zebra Reports 
Tags: days on market, fair price, listing price, photos, preparation, presentation, price, video 
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Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]
The TV shows make it look so easy. Who wouldn’t want to take a home, make it look stunning, and flip it for a profit? As real estate agents, you have probably been asked by a buyer or investor to find them the perfect “flip house.” According to Realty Trac’s U.S. Home Flipping Report, fewer […]
Q: Denise, I am the listing agent for an overpriced property. Unfortunately, I allowed it to be priced optimistically when I listed it a few months ago and my client is only allowing a minimal price reduction instead of the larger price reduction needed to bring it in line with the market. I told her […]
Q: Denise, with our tight inventory and multiple offers, my seller thinks if we price the house really high (20% above my price!) that buyers will flock to it anyway and continue to drive the price up. I have tried to redirect him, but how can I prove that it just won’t sell at that […]
This is our final article in my “What If” series. If you would like to read the entire series, click the links below: WHAT IF? Essential words when working with buyers to write an offer WHAT IF? Essential words to use when working with sellers WHAT IF? Essential words to use when pre-qualifying a buyer […]
Q: Denise, I just hate talking about price reductions with my sellers. In fact, I get sick to my stomach for days before I have to have that conversation. I feel responsible, as I am the one who priced their home at that price in the first place. What should I do? A: I can […]
If a home you have listed has been on the market for longer than you know it should be, it is time to address that with the seller. First, honestly assess whether the home would have likely sold if it were priced lower. If the answer to that question is “yes,” you have to work […]
Q: Denise what do I do if a seller tells me that they don’t have enough money to sell their home at what we have determined is market price? A: This is a question and a reality that comes up often. Frankly, if a seller truly does not have the money to sell then there […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Sellers Tags: ask denise, closing, cost, listing, market price, Money, price, Real Estate Market, Seller No Comments »
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