Client Testimonials | The Zebra Blog

Client Testimonials

Don Nunamaker:

It is a privilege to recommend Denise Lones. Why? Because she gets results! Denise has worked with our company and agents since 2001. Working with Denise is more than a quick fix that wears off over time. She assists agents in setting standards that maximizes the agent’s reaching their fullest potential. Her approach to time management with agents addresses their total life style. Priorities are recognized and she emphasizes building from strengths. When a total makeover is necessary, she goes to work.

I recommend Denise Lones because of her credibility in being able to orchestrate a total and positive change in the company. She provides the brokerage office the tools to become and maintain market leadership.

No other instructor or coach has given the value to our firm and agents. She has energized the individual agents to their highest potential. I have every confidence in recommending Denise.


Laura Brodniak:

Optimism. Energy. Excitement. Results.

That’s what The Lones Group has represented to me since I was lucky enough to discover Denise Lones several years ago. Through products (with specific action items and data), in-person classes, “Safari” seminars, conference calls, one-on-one business analysis, marketing makeovers, and in-person coaching – there’s an opportunity to learn everything and anything you want from Denise in whatever way and timeframe works for you.

She isn’t simply another “real estate coach” selling the same old story. Years ago Denise developed an innovative and revolutionary approach to real estate – one based on easy-to-implement and proven systems, marketing know-how, and a personal knowledge of the sometimes crazy world of real estate. Not only did Denise develop these systems, she has perfected delivery of those systems to Realtors® across North America.

More amazing is Denise’s uncanny ability to “read” people. It’s rare to meet someone so skilled at quickly analyzing areas of strength and areas needing work.


Al Chochan:

In working with Lones Group Staff or attending presentations by Denise Lones, I have found a high degree of professionalism and one of high ethical standards. In a Marketing Makeover, they provided me with current up-to-date materials that set me apart from other agents, especially in the “Branding” concept. Their intimate knowledge of the marketing necessary to be successful in Real Estate has been a tremendous help to me. The staff is very professional, courteous, well qualified and responsive to any requests.

Denise Lones professional presentations are unique in providing a high caliber work product with marketing incite and trend assessments. Denise has her pulse on Real Estate and can present Real Estate economics and statistics in a manner that brings enthusiasm and actions instead of sleep in a conference setting.

My dollars spent with the Lones Group has been one of the best investments I have made in my marketing efforts.


Allan & Bonnie O’Brien:

Denise’s marketing make over is first-rate world-class marketing. We have had nothing but positive feedback from people we have met. Her marketing promotes a seller’s property and you at the same time. Branding your image and name in their minds, it makes us Mr. and Mrs. Real Estate to many in our area.

We are in our second year of being members of the Safari Club. Monthly newsletters, Zebra reports that help you in a timely manner in changing markets. We get a chance each month to personally hear from agents all over the country; to hear how their markets are going.

We are also, in our second year of individual and group coaching with Denise. It is a light speed experience into the future of real estate success. Innovative methods of successfully presenting pricing to sellers and buyers: in a changing market. One-on-one roll playing, new effective presentations, and accurate pricing of properties. We receive great group support from other coaching team members.

Denise and all her programs and marketing are dynamic, effective, and memorable. The best business decision we have made in real estate is partnering with Denise Lones in developing ourselves for the new world of real estate.

Denise our picture is the same as our current marketing. Thanks for this opportunity.


Anita Hearl:

My frustrations with real estate and how the Lones Group has been there to help!

1. There is always something you should be doing in real estate. Whether it is preparing the next mailing, updating your database, crafting a newsletter, designing a new flyer, etc.

There never seems to be any down time. Denise has studied what works with regard to marketing and branding. She has designed methods and systems that are already in place to make it easy for you. Her knowledge can save you years of effort, burn out and a lot of money!

2. Support for agents. This business can be very lonely. In reality you are competing with everyone in your office. Having someone out there who is knowledgeable and genuinely concerned with your success is huge. She loves real estate and is positive about this business. I do not know many people out there with that attitude. I believe that 90% of success in this business is confidence and positiveness. Reading her monthly Zebra Report is such an encouragement and gives me that little kick to keep on keepin’ on. Denise is a great partner to have in your corner of the ring!


April Huizenga:

I am thrilled to have had the opportunity to work with The Lones Group. Their creativity and design work exceeded my expectations and I couldn’t be happier with my marketing materials.


Becky Anderson:

I hired The Lones Group to help bring my business to a new level. I have always given good customer service and my business was doing pretty well but I needed something to help boost me to the next level.

First of all, I attended the two -day Safari which was the most incredible two days I have ever spent learning how to be better at what I love to do — sell Real Estate. At The Safari I decided I needed to sign up for the marketing makeover which has been a very fun experience.

The staff at The Lones Group is awesome at customer service, they really know what they are doing when it comes to marketing, and I have been very pleased with the outcome. I am happy to say that I have just completed the best year I have ever had in the Real Estate Business and I can truly say it is related to what The Lones Group has helped me achieve through my new marketing makeover.


Betsy Mueller:

Let me start out with you have been the most inspirational, encouraging, positive and humorous person I have met in my Real Estate career. From the first class I took, I knew you were there to help us and were sincere. When I listen to the topics you have chosen, I feel like you are following me around and watching me! Thank you so much for just being who you are.

You have given me valuable information on running my business with your conference calls and your articles. But the biggest difference you have made is my marketing materials. You and your staff were so patient with me and the end result was PERFECT. When I send out any of my materials, it makes the impact I had hoped for. I have run into people at Open Houses or walk-in at the office and more than one person has said “Oh, you’re the one!” When I go on a listing presentation, my materials always make the statements that I wanted. I know that I have gotten the listing because the style, colors and layouts have made me look so good. It showcases their homes with the professional and original look that no one else is using.

Thanks again, Denise!


Debi Braulik:

I had just spent a small fortune having my marketing pieces created at “the other guys” when I met Denise. Denise knew instantly just by looking at one of my pierces that it wasn’t me and that I didn’t love it. And that impressed me because I hadn’t told a soul that.

So I made the tough decision to scrap the materials that I had only had for about 3 months and hire Denise & The Lones Group to give me a “Marketing Makeover.” And I am so glad that I did. I absolutely love my new materials!! I have only had the completed materials for a little over a week, but they fit me and I am so proud and excited to start using them.

And being a client of Denise’s has helped me sharpen my focus. From her 36 Point System to her Safari Calls to her monthly articles. They all work so beautifully together and make so much sense.

I am really looking forward to a fantastic 2007. I know with the solid foundation of my marketing materials and the knowledge and insight I get from Denise that the sky is the limit.


Doug Smith:

Denise and Annalisa did a great job putting together my Marketing Makeover. She figured me out and knew exactly what to do with me!. That, by itself, is a major accomplishment! I constantly get terrific feedback from clients regarding my marketing materials. Not only that, she’s now a friend!

Thanks, Denise!


Elizabeth Allard:

I first heard her speak at a real estate event. I picked up some information about the yearly Safari and thought I would give it a try. Over the years I have done a plethora of education in several fields which included many motivational speakers.

When I attended the Safari I felt like I was home. So many of the ideas I had floating around in my mind were addressed by Denise. Her rock solid, no nonsense assessments are amazing. She backs up her opinions with critical observation and relevant statistics. Because I have been in the industry for years and have been open to trying different methods, I have experienced a wide variety of styles. And styles come and go as I have learned. What makes Denise different is her ability to read trends and combine that with good old-fashioned common sense and tested methods.

The designs that we worked through for our marketing makeover seem simple now, but were complicated and worrisome for me at the time. I put my trust in her and I am glad I did. It is wonderful to work with someone who knows what they are doing and has the confidence to say so. As a professional, I so appreciate it. I have enough to do in my work. I want to be taken care of when I hire someone to do a job for me. That is what I offer my clients and I want to be treated the same way.

I can remember coming out of workshops very enthusiastic, but not being successful with the program because it was so far from my own personal style. And eventually I came to believe that the trainers in my field were on the circuit because to do what they promoted just took too much of a person’s life. You know, the 7 easy steps to ______(you fill in the blank!). They may be easy if your life is one dimensional and uncomplicated!

When I heard Denise say something like, “This training is about how to have a life AND have a business,” I felt like I had finally found someone who sees the bigger picture.

I have recommended her to people in other fields, knowing that my confidence in her abilities will be soundly substantiated.

Thank goodness I have my trusted resource, Denise, in my world!


Gary Williams:

I want to break this testimonial down into two parts; professional and personal. Professionally, I owe any and all success to you, your fabulous team and your willingness to always talk to me about successes, problems and potential pitfalls.

We met in September of 2005 when I was new to the business and had just joined Windermere two weeks prior to the Symposium at the University of Washington. Here I was with a new profession in a new surroundings and I did not know a soul. Then I went to your Marketing seminar and everything clicked. I realized that the person on the stage, you, was showing me the path to take toward success.

I immediately became one of your clients and I am so glad that I did. Denise, because of our marketing plan and program I sold just under $7,000,000 in my first year in the real estate business. Beginning 2007 I have 19 listings that total about $15,000,000. That is a strong beginning for anyone, but I owe all of this to you.

On a personal level, I am very thankful that I made that trip to Washington. Remember when I needed your marketing and strategy advice and we talked for about two hours on our cell phones while you were driving across the state of Washington? That conversation showed me the personal commitment that you have for your clients and their needs. It’s not just for me, but you have that commitment for everyone.

The best thing that has ever happened to me is you Denise. And…”The Difference Is Marketing.”


JoAnn Wyatt:

Lady Luck came my way with a much-needed shot in the arm. This is especially important for those in the industry 10+ years; there is a point in time that every agent needs revitalizing – call it a Geritol fix! CRS courses were great, but not enough. And then, the “mad-hatter, energy infused, all caring, all knowing, Zebra Lady” crossed my path. What a blessing. Whether you are a buyer’s agent or a listing agent, you will learn new techniques and tools to prove your expertise in the industry. I have seen brand new agents win out on listings against very experienced agents just because of their systems, positive attitude, and energy.

I have numerous testimonials in my personal file from clients that received the “golden glove” treatment from my team and I can continually count on strong referrals from this most important avenue of revenue. Learn “golden glove” systems from the master – Denise.


Joseph Fisher:

Denise and The Lones Group have helped me build an amazing and powerful personalized marketing program to build my business with confidence. The opportunity to learn from Denise and become a client has been one of the most intelligent business decisions I have made in building my real estate career. The tools and knowledge she has given me over the past months would have taken many painful years to learn on my own. She has taught me what clients really want and it works! After only two months of using my new marketing materials and implementing a few of her systems, the response I have received has exceeded my expectations. My newsletters and marketing materials are now making my phone ring every single month! My previous marking generated no responses in 12 months. I finally feel that I have the tools needed to set myself apart and take my business to the next level with confidence. Denise is one of the most dynamic, tangible, and down to earth educators in the industry.

Denise, you are a great friend and truly an angel in zebra stripes!

Thanks for everything,


Ben and Julie Varon:

With over 10 successful years in the Real Estate business we thought we had our systems and plans in place. In fact we did, but after meeting Denise and seeing her program we have rethought our strategies. We were extremely impressed with her knowledge & overview of our industry. Over the years we’ve had many opportunities to buy into other programs but never did. Denise’s marketing plan hit a chord that felt right to us.

Unlike many people who haven’t had personalized branding, we were already up and running with our own distinct image. After hearing Denise’s approach we agreed to go ahead for an image “makeover.” Working closely with her talented graphic artist we have a new look that we can be proud of. We are looking forward to utilizing the tools and suggestions that The Lones Group offers.


Loni Campbell:

How did my marketing go? It was a long process only because I haven’t been the easiest client to work with do to the fact that I’m very detail oriented. My designer Annalisa was so patient with me when I had to choose some pictures for my marketing and I kept changing my mind, until it felt just right. She also helped me see the best in my choices. I never felt rushed.

The Lones Group really caught my personality and uniqueness and portrayed in my marketing, so it reflected the true me. I met with Denise and her staff and after several questions and a lengthy conversation she captured what I really wanted to say with my marketing… They were so imaginative and tried a few different looks until we caught on to just the right one for me…As I finished my year end expenses today I realize that this was the best money I could ever spend to get such a professional and unique look that is all my own…Considering the great team, the long hours, and the wonderful results that will be mine to use for years to come I think it was the best money I spent all year long, to achieve these kind of results are priceless. I know that every time someone receives a piece of my marketing they will instantly know that it is from me and that I stand out in a crowd instead looking like all the other real estate agents out there…

I can’t say thank you enough to Denise and the rest of the Lones Group for their awe-inspiring creativity.


Norma Miller:

The Marketing Makeover is the best thing I’ve done for my business. Denise Lones has helped me differentiate myself by improving my professional image through quality marketing. Denise emphasizes the importance of systematic and consistent marketing for business building. The beautiful marketing makeover they created, enables me to implement this marketing strategy with top notch professionalism.

The design process was exciting and many steps were taken to ensure my satisfaction and of course a professional and unique look. Denise’s staff is outstanding! They follow-up consistently, are always courteous and continually go the extra mile.

Denise shows how to analyze and present data in a professional and credible fashion. I really needed to improve this aspect of my business. With the workshops, I am improving my communication and presentation abilities to a level that highly professional and unique. The cutting edge and that is what the public wants. This sets me apart as an expert in our field.

Denise Lones’ workshops are the best training I’ve received by far. Working with The Lones Group has immensely helped me organize my business with systems that focus on strategy and consistency. Denise knows what agents need and how to simplify, yet build business.

I am confident looking into the future that my business will continue to grow. I can focus on clients without constantly restructuring. Denise’s systems, custom marketing and The Safari Club articles keep me up to date with current trends. It’s all about presenting myself as an expert. Thanks to The Lones Group for making this readily available!

Norma Miller


Piper Barton:

When I first met Denise, she was so full of ideas and energy herself, that I thought she would do a great job for me in doing a Marketing Makeover. I worked with her staff, designing my “look” for quite awhile. All the time I worked with them, I never thought they got tired of my input or changing/adding/deleting anything -it was truly a team effort; we seemed to be on the same page and was extremely easy to communicate with. The entire process went very smoothly! And I am extremely happy with the results! I pride myself on doing a certain amount of personal marketing on my own-but I definitely think that using Denise helped put me over-the-top on having my marketing look professional, put forth “my” message (on who I am-as a person and realtor), and give me a system I have needed for so long!

The various marketing pieces I received from Denise are phenomenal! She includes everything (and MORE!) that I need to operate my business efficiently and have the marketing pieces ready at a moment’s notice! My favorite pieces in my marketing system are my CMA cover page and my outside brochure box flyers. Clients are always impressed when I use these pieces. They are different from the other local real estate companies, and agents who use the standard “company” cover pages on their CMA’s. It sets me apart from the very beginning. And gets me the listing!

As a matter of fact, Denise was open to me deleting some of the marketing pieces they had in their systems and helping me to design ones that I knew I needed for my personal marketing plan.

The process was fun! I was so impressed with the finished product. I love it!

I always felt that I was important to Denise and not just a “client”-that she really wanted to help ME and help me to succeed and most importantly-TO HAVE A LIFE. We discussed some ideas to help me organize my personal life apart from my real estate life. I have implemented those ideas with success!

The thing I really respect about Denise is how many times I have heard her say that she has done study groups (surveys) of her own! She doesn’t rely on what she read from other people only-she does her own research and then offers advice from what she knows from response to her surveys! How much more on target could you get? She also seems to know and understand all the trends that are currently affecting our business and how those trends will affect us in the future.

People I have never met before have felt comfortable calling me just from my ads-because they think I am a “regular” person like them-that family is important-and so is finding the perfect home! Denise helped design an ad that brought how I really feel about real estate to fruition! I have had buyers and sellers actually say to me “I called you because I liked your ad.” Well, if I add up those clients compared with the cost of the Marketing Makeover-I will have to say that I am ahead!

My ads give my something in common to talk about with my clients. Being a native to my marketing area-they are always curious about the changes that have taken place here and how that might affect them. They feel that I have the answers to help them feel educated and intelligent about their housing choices and gives them great confidence in my opinions about our market. Also, my clients are always asking me how my kids are doing. . .and they really want to know! One client recently even joked that they were looking for their new dining room table and were buying one chair for me! To be considered a “part of the family” is a joy beyond words.

Denise is really in the business to help make agents better. She is always telling us to share our ideas with as many agents as we can! She doesn’t want to keep her ideas a secret! She is very generous with her programs and at the seminars of hers I have attended.


Rachelle Bozer:

Denise is connected to people. She understands the needs of her clients (me) and my clients, and is there to help guide and support me in building my business. She is extremely knowledgeable about marketing and the real estate profession. I trust her. Her team did a fabulous job with my marketing materials. I couldn’t be happier. Denise’s energy, love for her job, and commitment to her clients and the industry is infectious. I have learned a tremendous amount from her already, but am excited for what is still to come.


Sally Ashby:

This is my 14th year as a Windermere Real Estate agent, and I felt that I had seen most marketing ideas and listened to my share of motivational speakers, I was sure I had seen most everything that was out there… until I met Denise and The Lones Group. The dynamics of this company is awesome… The Lones Group listens to what you have to say and they take that information to the next level to develop your “Market Makeover” materials! I’m impressed with their team of professionals they get to know you, and thru their survey they can produce a top quality product matching your style and taste. Each Marketing Makeover is individual and is top quality. The professional manner in which they conduct business is fabulous.

I’ve been to one of Denise seminars and was very impressed. She knows her material, and she proves that each week in her “Zebra Reports” that she is right on target as to what is currently happening in our industry. I’m looking forward to a long relationship with the Lones Group and Denise. I’m hoping to be at her next “Safari” class. Denise proves that it does not matter how long we have been in the industry, we can continue to grow and learn to serve our clients to the highest degree possible.

Thank you, Denise.


Sharon Chafin:

Just a note about the service I received from The Lones Group. Fantastic!

Quick! Insightful!

I hired The Lones Group to create marketing materials. My brain was picked over by Denise and her creative staff, Then some ideas were sent to me to see if they were on the right track…well…it was just amazing what was presented to me. I indeed felt in tune with one of the designs and receive compliments during presentations! Such beautiful works of art, uncomplicated, colorful and ME! Thank you, Lones Group!

Hope that works for you – it certainly has for me! Thank you again. I still am in love with my “stuff.”


Shelia Simmons:

I started working with Denise and all the lovely ladies at the Lones Group a few years ago. They have been wonderful to work with, lots of good ideas, responsive, creative and full of ideas. I am subscriber to the Safari Club and send out the Newsletter monthly and utilize the materials they designed in many different ways. Keeping in contact with my sphere is critical to maintain and grow my business and Denise has given me the tools to do this and make it look easy.

They have designed my web site and marketing materials. Since the first of the year I can identify two new clients who said they called me because of the website so I know it works! Over the years I have enjoyed the many classes and seminars Denies teaches and always know they are time well spent. I have practiced the market tracking I learned in her “It’s All About Price” and it has helped me to always know the market I work in and be confident in helping my clients price their homes or buy one with confidence.

I heartily recommend Denise and the Lones Group if you would like to take your business to the next level and beyond!


Sherry Coleman:

I really enjoyed working with the Lones Group in putting my marketing package together. Everyone on the team at that time was very friendly and helpful in guiding a brand new agent in figuring out what could be used to “brand” me and then working to get the colors, font and layouts that I liked.

I have enjoyed the branding logo and make sure my logo is everything that leaves my office. I think it has set me apart in people’s minds among the sea of real estate head shots.

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