The Zebra Blog

Is “Easy” Killing Your Brand?

Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of the potential buyer or seller.

But agents are faced with a unique challenge in their business – balancing their skillset, the best use of their time, and what needs to get done. When agents have too much on their plate, they delegate or find shortcuts, sometimes to the detriment of their business. Read more »

Branding Spotlight: Amy Towillis

The starting point: Amy runs her own brokerage called Rhino Roz Realty. She wanted to refresh her company’s marketing and take advantage of all the templates and systems our Impact! branding program has to offer.

The strategy: When working with a brand element as strong as a rhinoceros, it’s important to keep the other elements out of the way to let that strong element have the spotlight. A house shape around the rhinoceros’s head helps to tie in real estate. Read more »

A Little Perspective on Tax Time

This week I want to discuss taxes. Yes, it is that time of year again. Every year during this time I seem to get many calls from real estate agents that are concerned about it being tax time. This is that time of the year when many real estate professionals get nervous. Perhaps they have completed their taxes and have stress from discovering they owe money or perhaps they are behind on getting their taxes prepared. And for others they experience stress because they have not even begun to gather the documents needed to file their return. To say that tax time can add a lot of stress to a real estate agent is an understatement. Read more »

Branding Spotlight: Staci Bias’ Website

Staci recently upgraded her online presence by switching to a new AgentFire website designed by The Lones Group. She wanted to take her website to the next level by allowing clients to learn more about the area’s she serves. Clients can easily check out the best places to dine, drink, shop, as well as gather other community data like: best schools, employers and more. It’s all the utility of a bigger website with the automated support and tools designed for real estate brokers. Read more »

5 Points for Long-Term Farming Success

Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this market, patience and persistence are key! In all my years, I have never met an agent who didn’t have strong long-term success who followed the principles below. Read more »

Branding Spotlight: Cindy Peschel-Hull

Starting Point: Cindy Peschel-Hull branded with us in 2018 and still loves her luxurious gold and black brand. To bring it up-to-date, she just needed a quick logo refresh to make it more personal  and better serve her clients.

The Strategy: The biggest change was the monogram logo, which now features Cindy’s “C” in a familiar script connecting the “P” and “H” of her last name. Read more »

Why You Need Rules in Your Business

Today I want to talk about having rules in your business and why it’s so important to stick to them in this market.

I was talking with a client a few weeks ago, and they were very frustrated. This client was working with a buyer that started in one area and viewed all the listed homes and didn’t like any of them. The buyer then considered moving to another area. My client did the work, showed them all the homes, and still the buyer didn’t find anything they wanted to purchase. So then the buyer starts thinking about a 3rd area outside my agent’s expertise. Read more »

Branding Spotlight: Erica Sugden

Starting Point: With a background as a lender, Erica transitioned into real estate before taking time to raise and grow her young family. Excited and ready to re-enter the workforce after being a stay-at-home mother for two years, Erica was ready for a brand that incorporated the elegant script monogram she’d used previously with the clean modern touches of a brand for 2021.

The Strategy: Valuing honesty, integrity, and transparency, Erica was looking for a brand that would reflect her values while matching her formal and professional style. Read more »

March Mailers for Your Database Have Arrived

monthly mailer content from club zebra

Hey members, March content is here with three great new articles, ready-to-mail, for your prospects’ inboxes and mailboxes this month. Start your spring off strong by reminding your database of the knowledge and expertise you bring to the table! Choose from any or all of these three new, ready-to-send articles: Planning for Long Distance Relocation, Avoiding Buyer’s Remorse in a Multiple-Offer Market, or the Financial Benefits of Selling Now to Move-Up the Property Ladder. Each is fully written and ready to send, attribution free, for your email newsletter or post-office mailer. Just paste it into your mailer, add your name and contact information, and go! Get your new content here!

Not a Club Zebra member? Members get great benefits with their monthly subscription to help them thrive in every market. Benefits like:

  • Weekly group coaching webinars.
  • Mailer content for prospecting
  • A vast library of real estate resources
  • Online business discovery tools

and much more. Become a Pro member today and get 60% off your first month!

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t make it due to lack of communication up front.

Teams and partnerships are formed out of a positive moment and the expectation is that positivity will continue.

But what if it doesn’t? Read more »

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