The Zebra Blog

Rebuild with Kindness

What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life.  You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs.  (Personally, I treasure those barking dog moments.) There is no doubt that all of this has taken a big toll on your emotions and your state of mind. Read more »

Ask Denise: Homeowner Equity Report

Q: “Denise, tell me more about this homeowner’s equity report to send to past clients that I have heard you talk about.”

A: The Homeowner’s Equity Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. Basically, you are showing what the property was purchased for, its approximate worth now, and the growth. Read more »

Automate Your Business for the Holidays

Every year in mid-November I hear the same complaint from agents. They come to me and say:

“Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.”

While it’s a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we’ve entered the holiday season. If you’ve been enticed to put in less effort just because the world is entering “holiday mode,” I want you to stop it right now. Read more »

Ask Denise: Holiday Cookies

Q: “Denise, I am thinking about making cookies for my clients and delivering them in custom-branded bags for the holidays. What do you think?”

A: I LOVE the idea of a gift for your clients in custom-branded bags. However, because of COVID concerns, I would advise that you buy cookies that are pre-packaged and then somehow decorate those with your brand. You don’t have to buy them from the grocery store – I am sure there are local bakeries who would love to accommodate your custom order. Read more »

Stay Focused on the Facts (Not Politics)

I have to weigh in on what’s going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life will go on and the market will go on.
Read more »

Branding Spotlight: Dorothy Driver – Luxury

The starting point: When Dorothy started her Mastery branding, she was torn between her love of colorful dots that fit her personality and wanted something elegant and luxurious for those extra special listings. After a little discussion, she decided to use both! While her colorful branding (featured back in April) is her go-to for daily marketing, she has a luxury variation ready to go.

The target audience: Dorothy wanted her luxury clients to be confident in her branding and potential buyers to take notice of this change of pace. Read more »

Ask Denise: Missing the Old Office Energy

Q: “Denise, I have been trying to keep a positive attitude during COVID, but I am just not a work-from-home type of agent. I like being in the office and find I am much more productive there. However, my office has become a ghost town with no energy! I find myself getting distracted because it is too quiet! I need some life around me! Any suggestions?”

A: You are not the only one with this dilemma. Those people who feed off of “people energy” are having a very difficult time right now. Read more »

Denise Live! November Coaching Topics Now Available

Club Zebra Members: Our November line-up of topics for our Denise Live Tuesday coaching series is here. Head on over to the event calendar to register now for any and all of our upcoming meetings. That includes Friday Market Survival Guides too if you haven’t already registered for those. Read more »

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