The Zebra Blog

Branding Spotlight: Sonya McKinney

Sonya’s new brand is bold, modern and edgy all at once. The most unique element of Sonya’s brand is her one-of-a-kind asymmetrical header shape. She selected a gorgeous midnight blue color, which pairs perfectly with the blue-toned luxury living room inside the angled header. The background of her marketing materials is bright and open, and make her content and property photos pop. The colors, angles, imagery and minimalist fonts all come together to create an irresistibly striking look that is sure to make Sonya stand out from the crowd.

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Ask Denise: Area of Specialty

Q: “Denise, I am working on editing my buyer and seller packages right now and have a question regarding my “Area of Specialty”. As my business has grown and I have clients all over the county, they are referring me to their friends and neighbors. But traffic has also gotten so much worse and at the worst time of the day, it can take me hours to get from one side of the county to the other. There is a part of me that wants to narrow down my expertise area to a much smaller part of the county, but don’t necessarily want to lose anyone either. How should I tackle this and what should I put in my buyer and seller package?” Read more »

The Power of a Strong Brand

I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites.

Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great example of this is that I have been using Tide laundry soap ever since I moved out on my own. It was a brand that my mother used and therefore the one that I used too. There have been times when my husband bought another brand and I guess it did the job as I didn’t notice anything different in the way it cleaned my clothes. But when I go shopping, I always stay loyal to Tide.

Another example of this is which airline I choose to fly with. The airline industry has changed dramatically over the years; it seems that airlines are constantly trying to find ways to reduce the services they provide because of costs. I have always stayed pretty loyal to Alaska Airlines, although from time to time I have found myself flying on another airline. But when a company like Alaska Airlines continues to improve their customer service, it becomes harder to fly any other airline. Today I’d like to spotlight why Alaska Airlines just won me over as a loyal mileage member. Read more »

April Client Mailer Content is Here

Every month, Club Zebra Pro subscribers receive ready-to-mail content that they can send, attribution free, to their client database.

This April we have three new articles, each in long form and with shortened versions suitable for a jumbo postcard. First up, a great article for buyers or sellers on how interest rates affect payments. We also have content for sellers that explores the concept of buyer-volume and how that affects listing price. Finally, for your buyers, some guidance on what to look for in their next property – also usable with sellers on your mailing list.

Get your April mailer content right here! Not a subscriber? Become part of the herd!

Polly Wanna… CARROT?

For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with, “they never return my emails or calls.”

The truth of the matter is that people are busy and may not have time to respond every time you reach out. If you expect a response, you must provide them with a compelling reason to WANT to respond to you.  The key is to figure out what you could send (something visual) or something you could say (something compelling) that might pique their interest.

Let’s look at an example in which your potential client is aptly named “Polly.” Read more »

Ask Denise: Future Value Calculator

Q: “Denise, I am excited about your upcoming investment class, and I want to get my assets and accounts organized before the class. What would you suggest I do for tracking purposes?”

A: Great question and I am so glad you are coming to my class! I love the Future Value Calculator because it allows me to summarize my investment accounts and also project what my holdings might look like in 5 years, 10 years, and more. I highly recommend this calculator for not only you, it can be a great tool for your clients as well!

Here is a link to download your free copy.

Branding Spotlight: Kristin Bushnell

Bushnell Real Estate Solutions, led by Kristin Bushnell, needed a brand suited for a growing boutique brokerage. We built Kristin a marketing collection that can be used by the agents that join her team to convey a message of consistency, reliability, familiarity, and approachability. The design features a logo and standalone emblem that can be applied easily to print and digital marketing formats. The whitespace in the background of her marketing materials keep the design crisp and clean, while the straight lines and geometric pattern provide a classic yet modern appearance.

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What Do You Know About Real Estate Investing?

Real estate brokers lose tens of thousands of dollars every year because they don’t know enough about investment real estate. While they may help buyers and sellers in the traditional real estate format, they miss out on working with investors who could become life-long multiple-transaction clients.

Almost every real estate broker I’ve ever spoken to has at some point in their career referred out an investor, developer, or commercial client because they simply do not have the technical skill and know-how to communicate with this type of client.

Investment real estate isn’t part of the licensing curriculum. Understanding the many complex formulas to evaluate investment properties is only the first step. Getting to know where opportunities are, and how to take advantage of these opportunities is a huge untapped financial opportunity for real estate brokers. Read more »

Ask Denise: Branding with Birds?

Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have to do with real estate?” I had self-doubt. But I was standing in a wooded backyard with buyer the other day and we were listening to all the birds calling to one another. I decided there and then that birds and real estate absolutely go together! What do you think?” Read more »

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