What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life. You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs. (Personally, I […]
Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” While it’s a good idea to plan next year, it […]
I have to weigh in on what’s going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life […]
Hi Everyone. Today’s zebra report is dedicated to all my special clients, who have survived and thrived through Covid so far. I just want everyone to know how blessed I am to have you in my life. I am so proud of each of you, for the challenges you have faced this year. I had […]
Many agents have asked me about proper and professional texting etiquette in our modern world. Texting can be a great way to send a quick message on the go, but you have to use it appropriately. First of all, if you’re texting someone and that person isn’t responding immediately, you need to remember they may […]
What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life. You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs. (Personally, I treasure those barking dog moments.) There is no doubt that all of this has taken a big toll on your emotions and your state of mind. Read more »
The starting point: Born in Finland, Susanne is drawn to minimal, Nordic design and all things outdoors. From hiking and boating to snowboarding and beyond. She started the branding process with a delightful eclectic request: she wanted to include an octopus into her brand.
The target audience: “Sisu” literally translates to “go” in Finnish, but the concept extends to a sense of strength, perseverance, and determination. This fits well with Susanne’s love of adventure and her desire to assist families relocating to a new area. She is particularly inspired by sustainable building practices. Read more »
Q: “Denise, tell me more about this homeowner’s equity report to send to past clients that I have heard you talk about.”
A: The Homeowner’s Equity Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. Basically, you are showing what the property was purchased for, its approximate worth now, and the growth. Read more »
Every year in mid-November I hear the same complaint from agents. They come to me and say:
“Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.”
While it’s a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we’ve entered the holiday season. If you’ve been enticed to put in less effort just because the world is entering “holiday mode,” I want you to stop it right now. Read more »
The starting point: When David Croppi and Jason Cook decided to join forces and create South Bellevue Partners, they needed a unified look for their joint marketing.
The target audience: While the name of their group identifies the location, their new branding needed to draw in their past clients and attract future clients in. This meant retaining certain brand elements to bring their established brand equity into their new partnership. Read more »
Q: “Denise, I am thinking about making cookies for my clients and delivering them in custom-branded bags for the holidays. What do you think?”
A: I LOVE the idea of a gift for your clients in custom-branded bags. However, because of COVID concerns, I would advise that you buy cookies that are pre-packaged and then somehow decorate those with your brand. You don’t have to buy them from the grocery store – I am sure there are local bakeries who would love to accommodate your custom order. Read more »
I have to weigh in on what’s going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life will go on and the market will go on.
Read more »
The starting point: When Dorothy started her Mastery branding, she was torn between her love of colorful dots that fit her personality and wanted something elegant and luxurious for those extra special listings. After a little discussion, she decided to use both! While her colorful branding (featured back in April) is her go-to for daily marketing, she has a luxury variation ready to go.
The target audience: Dorothy wanted her luxury clients to be confident in her branding and potential buyers to take notice of this change of pace. Read more »
Q: “Denise, I have been trying to keep a positive attitude during COVID, but I am just not a work-from-home type of agent. I like being in the office and find I am much more productive there. However, my office has become a ghost town with no energy! I find myself getting distracted because it is too quiet! I need some life around me! Any suggestions?”
A: You are not the only one with this dilemma. Those people who feed off of “people energy” are having a very difficult time right now. Read more »
Club Zebra Members: Our November line-up of topics for our Denise Live Tuesday coaching series is here. Head on over to the event calendar to register now for any and all of our upcoming meetings. That includes Friday Market Survival Guides too if you haven’t already registered for those. Read more »
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