The Zebra Blog

Open Houses on Holiday Weekends

Today, I’m talking about running open houses during busy holiday weekends. I had a question yesterday from one of my clients, “Do you do have an open house on a holiday weekend? Don’t you? What has that been like?” To answer that, I want to give some perspective and talk about the do’s and don’ts.

When I was actively selling, I did many open houses on really popular holiday weekends. I was surprised at how many people were very appreciative because they had time off, were looking for homes and thought it was a perfect opportunity to get out and about. Read more »

Branding Spotlight: Artistic Brands

Do you gravitate towards patterns, textures, and a color palette full of all your favorite hues? If so, you may have an Artistic style. Whether you go all-out with an unusual color, or double-down on a rich texture, or temper your artistic side with another design style, Artistic styles have one thing in common: creative spark!

Artistic styles tend to stand out, driven by aesthetics and drawn to creative layouts and applications. They tend to think outside box, both personally and professionally. Here are just three examples of artistic designs:

Read more »

June Client Mailer Content Has Arrived!

monthly mailer content from club zebra

Every month we publish several full-length articles that our Club Zebra Pro members can mail to their prospects and clients without attribution to The Lones Group. This June we have an article for buyers on the pros-and-cons of purchasing a ready home or a fixer-upper. Next, content for your seller prospects from the perspective of whether they should sell to move-up. Rounding out our June offerings is an article for anyone considering design updates for their home and whether home trends in social media should be their compass for decision making. Members – get your content right here and have a fantastic beginning to your summer this June!

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A Shifting Market? Here’s What You Need to Do!

The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is important to make adjustments to accommodate those changes.  I have seen markets where one day there are 45 multiple offers on a home and a week later there are price reductions on homes in a nearby location. Read more »

How Do YOU Spell Relief? B-R-A-N-D

I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S.

In real estate, we have different kinds of heartburn:

  • Heartburn when a past client works with another agent
  • Heartburn when we lose a listing to someone with different or more-polished tools
  • Heartburn when a friend, neighbor, or family member calls another agent to list their house
  • Heartburn when a potential buyer you have been trying to work with for six months decides to write an offer with a listing agent

I could write a book on all the heartburn stories I have heard over the years! Read more »

Branding Spotlight: Social Media Templates

If you’re working to create and execute a social media marketing plan, make your life a little easier with social media templates. Similar to our print marketing templates, these are simple to customize for all kinds of post types. Whether it’s a post or  every listing, pending, or closed property announcement, a market update, or a “story” on Facebook and Instagram, having a template decreases the amount of time you spend creating posts while maximizing your brand recognition. Read more »

Don’t Lose Sight of Your Quality of Life!

Anyone who knows me knows that I have a long-held belief that the first, and the most important thing in your business, is creating “quality of life”.

As our inventory-lean markets move faster and faster, I want to encourage all of you to think about your quality of life BEFORE you reach a stage where you are burned-out.

What do I mean by “quality of life”?  If I had to define it simply it would be happiness that is created when there is a good balance between your personal and professional lives. Read more »

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