The Zebra Blog

Why Isn’t My Listing Selling?

Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons:  #1: Presentation and #2: Price.

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Ask Denise: Considering Colors

Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to what I really wanted in the first place (I was under a little pressure to align my brand with my company’s originally)?” Read more »

The Power of Giving Back

Real estate agents are reminded everyday of how important it is to give back. When an agent gives up their time, talent, and expertise, they have the ability to change people’s lives or to reduce stress during what is often a very difficult transitional time – because when people are buying and selling real estate, it affects their lives, their families, and their overall well-being.

I want to remind you how powerful giving back can be. Think about what you have to offer the world in terms of your time or talent. Think about all the volunteers who step in when there are disasters. Think about volunteers who give up their time daily, weekly, monthly. Think of what YOU can do to make a difference in your own community. Read more »

Branding Spotlight: Homeowners Record Book

One of the best things you can do for your buyers when you help them buy a home is to prepare a Homeowners Record Book. The Homeowners Record Book is a binder that you personally prepare for your buyer to provide them with as much information about their home as possible.

It is a place for them to keep all of their documents, manuals, and details of their newly purchased home in one easy-to-access place. Homeowners love these books and they keep them for as long as they own their home. The book will have your information so it is a great way for you to stay top of mind with your client. Read more »

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely want to develop a strategic plan and hit the potential buyers who are most likely to get excited about it! What do you think I should include?” Read more »

Serve Solutions, Not Endless Banter

So many agents I talk to find themselves stuck in this communication rut. Part of the challenge is they don’t have a system for effective problem-solving with their clients.

  • Do you ever find yourself talking with a client to whom you just can’t seem to say no?
  • Do you ever find yourself in a conversation with a client who won’t stop talking?
  • Do you ever find yourself talking in circles with your clients without ever coming to a resolution?

I like to use a system for solving problems with clients that reminds me of a triangle. For this purpose, imagine this is a tennis court with three points instead of just the usual back-and-forth over a net.

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Branding Spotlight: Inspiring Fall Color Palette

There’s no denying it – Pacific Northwest autumns are breathtakingly beautiful! Here in our design department at The Lones Group, we are so excited about the leaves changing, dressing in cozy sweaters and rain boots, and drinking hot cocoa, that we wanted to share an autumn-inspired palette to welcome the new season.

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Ask Denise: Referral Gratitude

Q: “Denise, I have a business associate (previous career, not in real estate) who has sent me five new clients over the last six months. I have sent a nice card with a coffee gift card each time, but I think I should do something more as a thank you. But I have never had this “problem” before so I don’t know what is appropriate. What do you think?”

A: That is indeed a great problem to have! Restaurant gift cards are very popular. If you are going to go that route, make sure you put enough on the card to pay for dinner and dessert for two people minimum.
If you share a special interest with this person (such as the outdoors, gardening, book club, etc) you can give a gift card or an item that honors that dual interest. Read more »

Five Things to Avoid in Your Listings

As an agent, managing broker, trainer, and for nearly two decades of coaching, I’ve been witness to just about every listing faux pas, misstep, and bad decision. Long time agents may say, “Oh, these are junior mistakes,” but it is not just new agents who get caught in these practices and it’s always good to review why they are a bad idea – they can really harm your listing’s value. Here are five of my top things that agents should avoid when listing.
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