The Zebra Blog

How to Create a Campaign Plan

I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen.

Instead, you need to have a realistic plan with a realistic time-line. You also need content ideas set up before you even start. When you’re up against a deadline, it’s far easier to follow the steps you’ve prepared than to think of something on the spot. (This is especially true for digital content creation!) Read more »

Branding Spotlight: Shawn McNeil

Shawn McNeal loves rich colors, elegant patterns, artistic flourishes, and classic understated design. All of that might seem like it contradicts itself, but our design team worked closely with Shawn to create a beautiful brand that she can use to launch her marketing. First is the classic red, black, and charcoal color palette, which sets a luxurious and dramatic stage for her content. Her classic monogram can be framed vertically as a minimal sidebar or centered when needed. Read more »

May Mailer Content is Here!

monthly mailer content from club zebra

We have some great content that Club Zebra Pro members can mail to their potential buyers, sellers and past clients this month. No need to credit The Lones Group, you can say you did the hard work and send these to your clients as though you wrote them! This May, for your buyers, we have a common buyer concern about the “traditional” 20% down payment. Potential sellers will appreciate the expert advice in our Home Buying When You Have to Sell article. If you need something to appeal to anyone then check out our tips for kitchen updates that have big returns on sale. Get your May mailer content right here!

Not a Club Zebra Member yet – why not? Sign up here for less than 10 bucks and get this great content, weekly coaching meetings, and full access to our resource vault!

Branding Spotlight: Tim Tiller

Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest Horizon.”

His new custom logo combines a roofline, an “H” monogram, and a sunrise. The horizon theme is carried into the footer of most of his templates with a soft golden glow above the strong footer. Read more »

Is Your Tech Effective? 7 Questions to Ask Yourself

All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions: Read more »

Branding Spotlight: Gina Garcia’s Digital Marketing

When an agent’s website matches their social media profiles, it creates a sense of reliability and official integrity. Viewers intuitively know that the care and effort that went into creating a united look means the agent is active and invested in their online presence. Gina Garcia’s digital marketing goes one step further and matches her print marketing as well. We created coordinated graphics for her social media and Google business page that match her website. This synergy makes it easy for past and potential clients to find and recognize her. Read more »

My Biggest Technology Mistakes

This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you.

Mistake #1: Spending Money Before Researching

The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh with my workflow or learning style, there was a very low chance it would be effective. I didn’t invest the time to research to see if they would be compatible with me before purchasing them. Read more »

Following-Up After the Open House

Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the home you were holding open wasn’t a good fit, but you have their contact information? Is it worth following up or is it a waste of your time? Read more »

Branding Spotlight: Shelley Godwin

Shelley has made her mark in real estate over the last ten years, and she wanted to streamline her systems with a bold and modern look. She embraced her broker’s navy color and added a pop of rich yellow, although both colors are used sparingly so that her content has plenty of white space for a light and airy effect.

Her simple monogram is repeated as a watermark in the background and the white brick texture in the footer grounds the design. Read more »

The Right Props for Open Houses in Today’s Market

Hi everyone and welcome to this week’s Zebra Report – I am so excited to share with you again on the topic of doing Open Houses. I know – a lot of you are out there in super-fast housing markets and you are wondering, “Wait a second, why in the world would I even bother doing an open house when I am listing a house on a Thursday and have an offer review by Tuesday? What’s the point? There’s so many showings and it’s so crazy already!” Read more »

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