The Zebra Blog

Busy Holiday Season on the Horizon

I know we’re only in September, and just coming into October, but I cannot tell you how many phone calls I’ve received asking if October, November, and December will be a good time to sell a house. During a normal year, we see a predictable decline in inventory and in active buyers. But this year, we’ve had to deal with Covid, which has been a huge game-changer. I think that this December is going be full of opportunities that we have not seen in 20 years! Read more »

Ask Denise: Scoring Points in Client Care

Q: “Denise, I am trying to amp up my communication to my sphere database and I remember something from a class of yours that has a numbering system for ranking communication. Can you remind me of that?”

A: Of course! That is my 36 Point System and a fantastic way to provide structure to any campaign you are trying to build. The premise is that you need to score 36 points per person over the course of a year. Read more »

September Marketing Mailer Content Has Arrived!

monthly mailer content from club zebra

September client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group.

This September we have an article on allaying fears about a housing bubble – great for your whole audience. Next up, for your sellers we have an article on how changing lifestyles are affecting what people are buying. For your buyers – a great mailer on how to compromise when buying a home – essential in many of today’s inventory thin markets! Get your new client content here!

Not a Club Zebra member? Members get great benefits with their monthly subscription to help them thrive in every market. Benefits like:

  • Weekly group coaching webinars.
  • Mailer content for prospecting
  • A vast library of real estate resources
  • Online business discovery tools

and much more. Become a Pro member today and get 60% off your first month!

Agreements Prevent Disagreements

A big part of a real estate professional’s job is to help the buyers and sellers navigate agreements, contracts, and miscellaneous contractual addendums. I have experienced more real estate professionals’ personal contract-conflicts in the past six months than I have seen in the past 5 years.

Is it because of Covid? Is it that agents are trying to give professionals or associates the benefit of the doubt or just assume that everyone will work in everyone’s best interest? Maybe it feels harsh to lay out exacting standards in black-and-white ink. Maybe agents assume that the other party just “knows” the routine, or that this job will be just like the last one. But if the current times have taught us anything, it that we can’t take the status-quo for granted. Read more »

Ask Denise: Building Layers of Marketing

Q: “Denise, if I sent a Just Listed card for a listing of mine in a farm this month, should I also send my regular market report?”

A: Yes! A Just Listed card is a different animal than a market report. If you are consistently sending a market report with market information and statistics, then consistently send that. But remember, in a farm, you want layers of communication. Your market report is a fantastic base layer. Read more »

How to Get Back in Control in an Out-of-Control World

There is not a day that goes by that I don’t get reminded just how much things have changed this year and how dramatically those changes have affected the lives of so many people.

When I accepted that this would be a year of monumental changes, I also had to accept that I had very little control over what was happening around me. However, I also realized that I better get control over what I had control of.  That may sound quite simple initially, but it requires a high level of personal self-discipline to ignore the “crazies” around you and move forward with the things that matter and the things you can control. Read more »

Branding Spotlight: Tyler Staples

The starting point: Tyler Staples first brand from The Lones Group was created a half-decade ago, with a dramatic sense of style. He returned this year, ready to embrace the fresh, bright and minimal style that’s sweeping the design world. His number one goal was to create a strong impression, while blending with the contemporary appearance of his brokerage.

The target audience: Tyler works with both buyers and sellers in the greater Seattle area, which means he needed a clear brand that would appeal a broad audience of working professionals. Read more »

Ask Denise: Oblivious Buyers

Q: “Denise, I have been working with some buyers for a few months now in a highly-competitive market. We have written a few offers and have not been anywhere near the top of the pile of offers that have come in. Despite this, they aren’t understanding the reality of the situation. Just today they wanted to make an offer below list price for a property that just came on the market and has dozens of showings. I can’t get them to see the light!” Read more »

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