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Professional Texting Etiquette

Many agents have asked me about proper and professional texting etiquette in our modern world. Texting can be a great way to send a quick message on the go, but you have to use it appropriately. First of all, if you’re texting someone and that person isn’t responding immediately, you need to remember they may […]

Reduce the Pressure & Increase the Patience

I have been talking to many of my clients recently who have expressed that they are feeling overwhelmed from Covid and just wished everything could go back to the way it was. They do not feel like themselves, and their business doesn’t feel like it used to which is causing them great distress. The last […]

The Power of One

This week I want to talk about efficiency and getting things done. I know that this sounds like such an elementary topic, but I hear this from my clients all the time! They are struggling to get something done, but they are getting so distracted that they are putting too many things to do on […]

Don’t Panic About Foreclosures

Today, I’m going to tackle foreclosures, forbearance, and what’s ahead for anyone whose clients – or they themselves- have gotten into a little hot water with their mortgage because of what’s happening with Covid. First and foremost, I want to go back ten to thirteen years. The last time that we were in this kind […]

Busy Holiday Season on the Horizon

I know we’re only in September, and just coming into October, but I cannot tell you how many phone calls I’ve received asking if October, November, and December will be a good time to sell a house. During a normal year, we see a predictable decline in inventory and in active buyers. But this year, […]

Professional Texting Etiquette

Posted by Denise Lones on October 22nd, 2020

Many agents have asked me about proper and professional texting etiquette in our modern world. Texting can be a great way to send a quick message on the go, but you have to use it appropriately.

First of all, if you’re texting someone and that person isn’t responding immediately, you need to remember they may not want to or be able to. They may be driving, in a meeting, or out having a nice meal. Their phone could be out of battery or momentarily left behind. Be aware that texting may not be the best way to communicate, especially if you expect an immediate response. Your client or contact may not be as available as you are at the moment. If you text, text wisely. Read more »

Branding Spotlight: Steven Lieu

Posted by Denise Lones on October 22nd, 2020

The starting point: In search of a modern and luxurious brand to elevate his business, Steven Lieu selected a Custom Branding package. Specifically drawn to the appeal of working with the design team in developing of a unique and iconic, luxury logo to really allow his new brand to stand out.

The target audience: Steven wanted a design that would both appeal to his listing clients and set a dramatic stage for their properties’ success. Read more »

Ask Denise: Is Mailing Worth It?

Posted by Denise Lones on October 22nd, 2020

Q: “Denise, I am really working hard to create a new-and-improved new listing checklist like you recommended. I have been doing it from my head for so long it is good to get it down on paper and this has me realizing there is a LOT more I can delegate! But I have a question about just listed cards and open house invitations. I used to do these things, but haven’t because the market is so fast. Frankly, it was an expense I didn’t feel I needed. Should I add them to the list anyway or just when the market quiets down?” Read more »

October Mailer Content has Arrived

Posted by Denise Lones on October 22nd, 2020
monthly mailer content from club zebra

October client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group.

This October includes a great article for potential buyers who are thinking about whether their finances are ready for their first – or next – move. For sellers, we have a piece on the Autumn market and how to find balance with buying at the same time. For any client we have a great article of home tips for combating work-from-home fatigue. Get your new content right here!

Not a Club Zebra member? Members get great benefits with their monthly subscription to help them thrive in every market. Benefits like:

  • Weekly group coaching webinars.
  • Mailer content for prospecting
  • A vast library of real estate resources
  • Online business discovery tools

and much more. Become a Pro member today and get 60% off your first month!

Reduce the Pressure & Increase the Patience

Posted by Denise Lones on October 15th, 2020

I have been talking to many of my clients recently who have expressed that they are feeling overwhelmed from Covid and just wished everything could go back to the way it was. They do not feel like themselves, and their business doesn’t feel like it used to which is causing them great distress.

The last six months have probably forced you to change many regular business practices, and—no surprise—your business has changed in ways you could not predict and might not have been ready for. Read more »

Branding Spotlight: Susan Mueller

Posted by Denise Lones on October 15th, 2020

The starting point: After several years in the business, Susan Mueller is ready to make her mark and stand out from the crowd. Before taking the plunge into real estate, she taught English and ESL for 15 years. This experience gives her a great foundation for educating first-time buyers or non-native English-speaking clients.

The target audience: She enjoys working with people who are relocating to the area, whether it’s from across the state, across the nation, or across the globe. She also has a passion for helping single women looking to make smart financial decisions. Read more »

Ask Denise: Picture Perfect

Posted by Denise Lones on October 15th, 2020

Q: “Denise, I was taking your Amplify workshop this week and now you have me thinking about my photo. I absolutely love a photo of me that I have been using in my brand and marketing for about 15 years now, but I wonder if I need an updated photo. What do you think?”

A: It isn’t so much about the span of time between photos as it is about how you show up in your photo versus how you show up in-person. If someone has to do a double-take when they meet you in person for the first time after only seeing a photo of you, that means it is time for a photo retake. Read more »

The Power of One

Posted by Denise Lones on October 8th, 2020

This week I want to talk about efficiency and getting things done. I know that this sounds like such an elementary topic, but I hear this from my clients all the time! They are struggling to get something done, but they are getting so distracted that they are putting too many things to do on their schedule. That results in none of it getting actually done.

It is like if you and a friend were out in a rowboat on the lake, rowing about. Now you are rowing in one direction, but your friend is rowing in the other. That’s counterproductive and you end up going nowhere. This is what happens when you get distracted: You start on a task and just when you start to get some movement and motion, you then change direction. In essence, you’re going nowhere. Read more »

Branding Spotlight: Laurin Jones

Posted by Denise Lones on October 8th, 2020

The starting point: With a strong affinity for nature and a passion for health and wellness, Laurin’s ideal brand would transmit a sense of calm and familiarity, complementing her understated design style.

The target audience: While her personality and skill set are well-suited for first-time home buyers, she aims to expand her reach toward a broad spectrum of ages and lifestyles across the greater Seattle area. Read more »

Ask Denise: Video Call Fatigue

Posted by Denise Lones on October 8th, 2020

Q: “Denise, I know I need to sign up for some classes this fall, but I am Zoomed out! I already have six standing Zoom sessions each week and I am less and less engaged over time. Do you have any suggestions to help me?”

A: What a great question! I do have a number of ideas to help your Zoom experience become more engaging and exciting which will get you more excited about fall education: Read more »

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