The Zebra Blog


Each month we publish full-length articles that Club Zebra Pro members can  send to their prospects and clients without attribution to The Lones Group. This August we have content to educate your buyers on on how the economic health of an area affects appreciation. For your sellers we have an article explaining the art and science of pricing. Last, kitchens can have a big impact on perceived value, so we have tips for keeping them in tip-top shape. As always, there are also postcard length articles too. Get your content right here and have a great August!

Essential Buyer Tools – Amplify Your Buyer Toolbox

Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions.

Here are a few of my favorite buyer tools:

The Tour Kit –  No buyers tour kit is complete without a collection of handy materials for the buyers.  The tour kit must include a clipboard, pens, and pencils (some people love their pencils) and highlighters. Buyers love using highlighters to emphasize information.  Also include a tape measure in case they want to measure something and always have a cooler of beverages and snacks.  Read more »

Ask Denise: Branding Bottles?

Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?”

A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for the next time they might run into you and to provide something of value. Read more »

Edit, Edit, Edit… The Key to a More Productive Business and Enjoyable Life

There are only so many hours in a day, days in a week, and weeks in a month.   Time is the one thing that we can’t buy more of.  We are the only ones who are in complete control of our time. It can’t be stored up for a rainy day. Everybody has to live within the budget of time that they are given.  Unlike being able to go out there and earn more money, you just can’t go out and earn more time. When it’s gone, it’s gone!

With that in mind, how are you utilizing your most precious commodity? Read more »

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?”

A: Not at all. Divorce can already be difficult enough without others creating an adversarial environment. I commend you for wanting to make the experience collaborative. Read more »

Worst-Case Scenario: Your Vendor Referral Botched the Job!

It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home.  You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground sprinkler system.  There was water everywhere, the whole system is down, and the landscaper said he is not responsible because the sprinkler line was put too high to the ground. She is furious and wants you to handle it to get it corrected as soon as possible.

So, what do you do? Do you race over there to handle it or do you tell her that that is not your responsibility? Read more »

Branding Spotlight: Kerryn Lyons

Kerryn Lyon’s new fashionable navy and gold branding is simple in design and rich in color. Her luxurious gold logo and matching gold border define the design. We used a bold and modern font combination for her marketing materials, and a lively brush script for her signature. Kerryn is a joy to talk to, and not just because of her delightful Australian accent! Her portrait is full of character, and highlights her fun personality and stylish taste. We are excited to see where her new branding leads her!

Read more »

Ask Denise: Effective Networking

Q: “Denise, how can I make my meetings with my networking group more effective in terms of getting business?”

Great question! The first thing you can do is make sure you are making a great impression. That means showing up early, not being on your phone, dressing appropriately for the group, and not leaving early.

Once you have determined that you are on track there, Read more »

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