The Zebra Blog

How Fun is Your Brand?

You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business?

Here at The Lones Group, we have a number of fun things that we have at the ready, and even more so when we have classes. Read more »

Branding Spotlight: Notecards

Make every note extra special without a lot of extra work simply by getting a batch of branded notecards printed. Modern digital printing gives us so many options for a creative and professional look, with different papers, gloss/satin/velvet finishes, and even foil embossing. Whether it’s an all-purpose notecard with your name or logo on the front, or customized for thank-yous, anniversaries, or invitations, it’s a simple and easy way to show that you are willing to go the extra mile for your clients. Read more »

Eviction Moratorium Wars

There is mass confusion right now over the Federal and State eviction moratoriums brought on by the COVID pandemic.  It is critical that agents fully understand how these moratoriums affect their clients. I will try to lay the facts out in a simple manner as to simplify what is going on right now, but know that things may change quickly in the coming days and weeks. Stay informed as things unfold. Here is the current state of affairs: Read more »

Branding Spotlight: Envelopes

They say letter-writing is a dying art.  However, nothing could be further from the truth! Old school as it sounds, writing letters, even boring business letters, is not only exponentially more fun when you use your branded stationary, it is a phenomenal way to get the attention of potential clients in your market. Other agents may be sending generic postcards, but an informative and personal letter gets the attention of every personality type. A great way stand out from the junk mail and bills in the mail box is with a well-designed, full-color envelope. Read more »

Do YOU Have a Buyer?

Of course you have a buyer! It seems about everyone has a buyer these days who is searching diligently for a property. Often these buyers have missed out at least a couple of times in a multiple offer situation, are disappointed, deflated, and the agent has provided a glimmer of hope that they might be able to secure a home by sending a letter to local homeowners.

Before you do that, however, I highly suggest you have a plan, some rules around how that plan will be rolled out, and have a general buyer letter template ready to go that you can customize as your buyers’ needs change. Read more »

Branding Spotlight: Lin Shih

Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer.

Classic fonts are easy to read and accented by traditional calligraphy in select headlines. Her linear layout is versatile enough to adapt to a variety of marketing applications, including her comprehensive mail marketing plan. Read more »

Your Closing Statement – A Powerful Ending!

Today I want to talk about the importance of having a strong final or closing statement that you can say to your clients.  This is extremely important, especially in this highly competitive market.  When you are on a listing appointment it is important to remember that you are often competing against other agents and you need to stand out.   Having a powerful closing statement allows you to do just that.   With all the competition out there for listings, sellers are being inundated with all kinds of marketing materials and ideas and thoughts for listing their home. Often, what is missing for the seller is a personal closing statement from the agent.

Read more »

April Mailer Content Has Arrived

monthly mailer content from club zebra

Spring is in the air and April content is here with three great new articles, ready-to-mail, for your prospects’ inboxes and mailboxes this month. Grow your business and stay top-of-mind with your database by using any of these three expert articles for your monthly outreach. Whether they are snowbirds, relocating, or helping a younger family member with a distant purchase, check our Planning a Long Distance Move article. As the weather warms, many of your clients are thinking about their outdoor spaces and will enjoy our Creating an Outdoor Oasis article too! Finally, in a rapidly appreciating market, low appraisals are a more common reality – give your buyers the inside track on how to prepare and respond with our Overcoming Low Appraisals content. Find all three in the Client Content section of Club Zebra!

Not a member yet? Join now and get instant access to monthly mailer content, twice weekly live coaching sessions, and the biggest online education and real estate resource portal in the industry!

Time to Switch Your Elevator Pitch

Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you look up the definition of “elevator pitch,” it is described as a persuasive explanation of what you do. The challenge I have is with the word “persuasive,” because it comes across as a gimmicky type of communication. Read more »

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