I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites.

Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great example of this is that I have been using Tide laundry soap ever since I moved out on my own. It was a brand that my mother used and therefore the one that I used too. There have been times when my husband bought another brand and I guess it did the job as I didn’t notice anything different in the way it cleaned my clothes. But when I go shopping, I always stay loyal to Tide.

Another example of this is which airline I choose to fly with. The airline industry has changed dramatically over the years; it seems that airlines are constantly trying to find ways to reduce the services they provide because of costs. I have always stayed pretty loyal to Alaska Airlines, although from time to time I have found myself flying on another airline. But when a company like Alaska Airlines continues to improve their customer service, it becomes harder to fly any other airline. Today I’d like to spotlight why Alaska Airlines just won me over as a loyal mileage member. Read more »