The Zebra Blog

Agreements Prevent Disagreements

A big part of a real estate professional’s job is to help the buyers and sellers navigate agreements, contracts, and miscellaneous contractual addendums. I have experienced more real estate professionals’ personal contract-conflicts in the past six months than I have seen in the past 5 years.

Is it because of Covid? Is it that agents are trying to give professionals or associates the benefit of the doubt or just assume that everyone will work in everyone’s best interest? Maybe it feels harsh to lay out exacting standards in black-and-white ink. Maybe agents assume that the other party just “knows” the routine, or that this job will be just like the last one. But if the current times have taught us anything, it that we can’t take the status-quo for granted. Read more »

Ask Denise: Building Layers of Marketing

Q: “Denise, if I sent a Just Listed card for a listing of mine in a farm this month, should I also send my regular market report?”

A: Yes! A Just Listed card is a different animal than a market report. If you are consistently sending a market report with market information and statistics, then consistently send that. But remember, in a farm, you want layers of communication. Your market report is a fantastic base layer. Read more »

How to Get Back in Control in an Out-of-Control World

There is not a day that goes by that I don’t get reminded just how much things have changed this year and how dramatically those changes have affected the lives of so many people.

When I accepted that this would be a year of monumental changes, I also had to accept that I had very little control over what was happening around me. However, I also realized that I better get control over what I had control of.  That may sound quite simple initially, but it requires a high level of personal self-discipline to ignore the “crazies” around you and move forward with the things that matter and the things you can control. Read more »

Branding Spotlight: Tyler Staples

The starting point: Tyler Staples first brand from The Lones Group was created a half-decade ago, with a dramatic sense of style. He returned this year, ready to embrace the fresh, bright and minimal style that’s sweeping the design world. His number one goal was to create a strong impression, while blending with the contemporary appearance of his brokerage.

The target audience: Tyler works with both buyers and sellers in the greater Seattle area, which means he needed a clear brand that would appeal a broad audience of working professionals. Read more »

Ask Denise: Oblivious Buyers

Q: “Denise, I have been working with some buyers for a few months now in a highly-competitive market. We have written a few offers and have not been anywhere near the top of the pile of offers that have come in. Despite this, they aren’t understanding the reality of the situation. Just today they wanted to make an offer below list price for a property that just came on the market and has dozens of showings. I can’t get them to see the light!” Read more »

Why You Need To Know About Easements

Hi, everyone. Today’s Zebra Report is on location. I am on-site today at a residential development property troubleshooting some easement inspection work. Oh, how fun is that?

I want to talk a little about easements today because I have received a lot of calls recently pertaining to delayed closings due to last minute issues arising from easement challenges. Easements are by far one of the trickiest things to navigate when you are buying, selling, and representing clients on real estate transactions. Read more »

Branding Spotlight: Alina Araujo’s Website

Alina Araujo recently launched her branded website, featuring her elegant navy and gold palette with eye-catching photography. Elegant and modern, Alina’s website is easy to navigate on desktop computers and mobile devices.  It leverages adaptive layouts behind the scenes, but is simple for Alina to maintain. It provides a central hub for her online presence, full of useful information and opportunities for lead generation. In our virtual age, Alina’s website will go the extra mile.

Read more »

Ask Denise: Connecting with Analytical & Controller Personalities

Q: “Denise, I caught your Denise Live this week about how recognizing someone’s personality can help you communicate better and I am looking forward to your four-part series on this! I am a promoter and have a senior seller who worked as an engineer all his life. Although he appreciates the work I am doing for him, he seems to be constantly annoyed. How do I win him over?” Read more »

The Danger of Not Doing Your Research Before You Open Your Mouth

I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client.  When I asked her why she thought she did not get the listing she told me that she had no idea.  So, I asked her to send me over everything she had presented to the seller to see if I could see any possible reason for the seller to not want to use her. Read more »

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