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Lessons from Rudolph: A Top Marketing and Branding Guru

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]

Rudolph Zebra Rudolph Zebra

Exciting December for Buyers & Sellers!

I have always believed that real estate is an industry that provides opportunities for both buyers and sellers at different times of the year and in different seasons. This year, December is an exciting time for both buyers and sellers in many regions including the Pacific Northwest because of recent shifts in inventory. Rarely do […]

The Key to Winning a Seller’s Confidence

When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a  listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]

Effective Communication with Sellers

I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research and show all their marketing that they […]

Pricing in the Land of “No Comps”

Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]

Lessons from Rudolph: A Top Marketing and Branding Guru

Posted by Denise Lones on December 13th, 2018
Rudolph Zebra

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and delivering consistent results. He is a leader, an innovator, and an example for us all.

Who is he? His name is Rudolph. Perhaps you’ve heard of him. In fact, I’m willing to bet you have. You may even know a famous song that was written about him. Rudolph?! Denise, you’re not going to tell me you’re talking about the red-nosed reindeer, are you? Yes, I am! That is precisely the Rudolph to whom I refer. Read more »

Branding Spotlight: Mike Toomey’s Website

Posted by Denise Lones on December 13th, 2018

We are proud to spotlight the launch of Mike Toomey’s new website! Mikes modern brand features bright green and blue colors with a dark gray base. The web team was able to implement his beautiful bright sidebar, which you will see as you scroll down the page. To get around his site, visitors can use the four call to action buttons on the home page or the navigation bar beneath this logo. His website is IDX compatible, which provides his clients with home-searching ease. Read more »

Ask Denise: Business Plan to Action Plan

Posted by Denise Lones on December 13th, 2018

Q: “Denise, I am just working on my business plan for 2019 and I know you are a big proponent of an action plan rather than just a business plan. I am thinking through how this could work for me. I have a list of stuff I want to accomplish in 2019 as well as stuff that needs to be taken care of every month. Do you think I should keep this in my Google Docs as a list? On a calendar? How do I track it?” Read more »

Exciting December for Buyers & Sellers!

Posted by Denise Lones on December 6th, 2018

I have always believed that real estate is an industry that provides opportunities for both buyers and sellers at different times of the year and in different seasons. This year, December is an exciting time for both buyers and sellers in many regions including the Pacific Northwest because of recent shifts in inventory. Rarely do the stars align when the real estate market favors both buyers and sellers at the same time but this year it does!

Read more »

Branding Spotlight: Gabe & Nicole Munoz

Posted by Denise Lones on December 6th, 2018

MASTERY clients Gabe and Nicole, owners of HomeCal Group brokerage and property management company in Southern California, are a great example of how effective a driven go-getter team can be. Their brand consists of a filtered southern California pathway flanked by local oak trees, with sand colors and bold, elegant fonts. During their time in Mastery the team has completed several projects, including their foundational marketing material project, a listing and seller system, quarterly mailers, client appreciation event marketing materials, and more! Read more »

Ask Denise: Politically-Correct Holidays

Posted by Denise Lones on December 6th, 2018

Q: “Denise, I feel like the holidays used to be so easy, but now I am so afraid of offending someone! I don’t want to send cards. I am afraid of giving out ornaments or cookies or anything! I have clients who are all different religions or from different countries. An agent in my office just got chewed out by a client who didn’t recognize her particular religion. I don’t want to offend anyone. What should I do?”

Read more »

The Key to Winning a Seller’s Confidence

Posted by Denise Lones on November 29th, 2018

When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a  listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to the front door when my potential seller opened the door, looked me up and down, and asked, “Where is Denise?”

Since I had heard the “You’re so young!” statement a number of times already, I knew what was going through his mind. I smiled and replied, “I am Denise.”

He chuckled, “Denise, have you ever sold a house? Have you ever bought a house? I bet you still live with your parents!”

Unfortunately, he was absolutely correct. I did still live with my parents. But I was determined to salvage this presentation. I opened my mouth to speak when –

“Come back when you know what it is like to be a homeowner selling a house!”

and he slammed the door in my face. Read more »

Ask Denise: Branded Email Address

Posted by Denise Lones on November 29th, 2018

Q: “Denise, I have been using my local internet provider’s domain name for my email address for many many years. Think [email protected]. It is silly because I have a great domain name for my website, but just have never gotten over the hurdle of changing my email. I am about to develop a brand with your company and know the time is now to make the change since it is going to be on everything from business cards to house flyers. I am nervous but know I need to do this. Where do I start?”

Read more »

November Client Mailer Content is Here

Posted by Denise Lones on November 16th, 2018

This November we’ve put together three great articles that our Club Zebra Pro members can mail to their sphere, attribute free.

First-up, checkout our winter home buying strategy that outlines why this winter is a great time for buyers to be in the real estate market. We also have a mailer-format glossary that illuminates some not-so-obvious, but very common terms that buyers and sellers come into contact with. Finally, also for buyers and sellers, an article that promotes the value of having a real estate agent looking after their best interests.

As always, short formats for jumbo postcards are also available too. Get your client content right here.

Not a member yet? Join here!

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