There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company. Promises of quick sales and high prices with creative marketing programs abound. As an agent in today’s diverse offering market […]
Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions. Here are a few of my favorite buyer tools: The Tour Kit – No buyers tour kit is complete without a collection of handy materials for […]
There are only so many hours in a day, days in a week, and weeks in a month. Time is the one thing that we can’t buy more of. We are the only ones who are in complete control of our time. It can’t be stored up for a rainy day. Everybody has to live […]
It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home. You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground […]
If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]
There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company. Promises of quick sales and high prices with creative marketing programs abound. As an agent in today’s diverse offering market you need to stay relevant. Read more »
North by Northwest, owned and operated by Paul Hanken, Steve Clark, and Keven Dares II, is “A Brokerage of Investors for Investors.” All three partners have extensive experience building real estate portfolios, and wanted to create a professional resource for like-minded clients. Their Mastery brand needed to be unique and locally targeted. Their logo features a compass rose, pointing in the direction of their name. To further refine their area of expertise, they included a local perspective of Seattle.
Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?”
A: I think you need a document that outlines your years of service to the real estate industry. Read more »
Each month we publish full-length articles that Club Zebra Pro members can send to their prospects and clients without attribution to The Lones Group. This August we have content to educate your buyers on on how the economic health of an area affects appreciation. For your sellers we have an article explaining the art and science of pricing. Last, kitchens can have a big impact on perceived value, so we have tips for keeping them in tip-top shape. As always, there are also postcard length articles too. Get your content right here and have a great August!
Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions.
Here are a few of my favorite buyer tools:
The Tour Kit – No buyers tour kit is complete without a collection of handy materials for the buyers. The tour kit must include a clipboard, pens, and pencils (some people love their pencils) and highlighters. Buyers love using highlighters to emphasize information. Also include a tape measure in case they want to measure something and always have a cooler of beverages and snacks. Read more »
Matt Klewin’s new branding is full of depth and elegance. We wanted to highlight Matt’s expertise, with his modern style and affinity for the Pacific Northwest. Inspired by his love for the Puget Sound area and cars, this brand stands out by combining deep blues with high-energy orange. His logo is modern, geometric and blocky, and ties the design together with a luxurious nautical feel. It is versatile enough to be used as a watermark and the chevron is used for custom bullet-points. We used dramatic water imagery in the thick sidebar of this semi-custom PRO design as the finishing touch on Matt’s modern branding. His brand will perfectly represent this Seattle native for years to come.
Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?”
A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for the next time they might run into you and to provide something of value. Read more »
There are only so many hours in a day, days in a week, and weeks in a month. Time is the one thing that we can’t buy more of. We are the only ones who are in complete control of our time. It can’t be stored up for a rainy day. Everybody has to live within the budget of time that they are given. Unlike being able to go out there and earn more money, you just can’t go out and earn more time. When it’s gone, it’s gone!
With that in mind, how are you utilizing your most precious commodity? Read more »
Rajaa Bouyaghroumni has a passion for service that matches her love of real estate. She wanted her Mastery brand to be unique while conveying her professional composure. We started with her love of red roses to inspire her logo, which floats over the Seattle cityscape. An a-symmetrical curve draws the eye through the design while leaving plenty of room for her valuable content. The balance of energy and serenity in her red, blue, and silver palette is sure to help her stand out as she grows her business in the years to come.
Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?”
A: Not at all. Divorce can already be difficult enough without others creating an adversarial environment. I commend you for wanting to make the experience collaborative. Read more »
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