If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]
Real estate is a people business and can therefore be very unpredictable at times. Clients don’t always do what you think they will do and often they change their minds at a moment’s notice. Real estate requires strong communication skills and the ability to deliver the truth in a factual and practical manner. Most agents […]
Every year in mid-November I hear the same comment from agents: “Denise, the market is slowing down. I think I’ll just wind things down, assume nothing else is going to happen, and then wind up next year.” Think again! If you aren’t ready to close your books on your business for the year, it is […]
Many of you know the story of my importing 10,000 teddy bears after I went on a trip to Seoul Korea with a flight attendant friend of mine. This was many years ago prior to me starting my real estate career and what I learned from this experience changed me for the better forever. I […]
Have you ever wondered how previous recessions have affected real estate prices? This is a common question I get asked by agents and consumers anytime the word recession is brought up. The term, “recession” can scare anyone who has been through one and were caused financial strain as a result. Therefore, the word recession often […]
The starting point: With a degree in residential design and an eye for craftsmanship, Katie Dixen is ready to take her new business by the horns. She has partnered with Brian Thompson, who has a background in construction and home building, and together they make up “BriKat.”
The target audience: Katie wants to focus a significant portion of her business on flipping homes, but also wanted a brand that would represent buying and selling clients when she is between projects. Read more »
Q: “Denise, I am just sick. I just helped a friend sell their house. At my recommendation, they put their home on the market this spring as I indicated it was a great time to sell. They prepped the home and put it on the market just as many additional sellers did the same thing at the same price point. The seller’s home sat on the market, went through several price reductions, and finally sold for $25,000 less than the price I gave them originally. The timing was just lousy. They are in a new home now and are happy about the change, but our relationship has suffered. I feel awful. I have apologized, but I don’t know how I can mend this $25,000 fence.” Read more »
Our November issue of content that you can mail to your clients, attribution free, is here. This November we have content for your potential sellers about adding hygge into your listing. What is hygge? Download your content to find out. On the buyer side of your transaction prospects we have an article covering how discount points affect mortgages. Finally, information that anyone will appreciate, our third article is about recession-proofing home purchases. Whether recession is hype or eventuality, this is always solid advice. Find all three under Client Content.
If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market.
Recently I had two clients ask me my opinion on why their listings weren’t selling. Further investigation in both cases made the reason why crystal clear. Read more »
The starting point: Dan Olague (pronounced oh-LOG-ee) has been in the real estate business for over 30 years, and wanted his Mastery brand to showcase his whole team.
The target audience: His plans include folding the next generation of buyers and sellers into his bustling sphere while still supporting his repeat clients and network of referrals.
The strategy: Dan and his team selected a luxurious black-and-gold palette, with a white logo superimposed on a picture of Mount Rainier. They also selected a geometric pattern and simple fonts to better communicate their efficient and straight-forward business style. Read more »
Q: “Denise, it seems like my business falls off at this time of year every single year…and I panic. I am so sick of feeling this way over the holidays. Can you help me get through this?”
A: Every business has a pace. If your business gets quiet this time of year every year, then why not lean into it and enjoy it? Take a vacation. Take some time off. Bake some cookies.
However, Read more »
Real estate is a people business and can therefore be very unpredictable at times. Clients don’t always do what you think they will do and often they change their minds at a moment’s notice. Real estate requires strong communication skills and the ability to deliver the truth in a factual and practical manner.
Most agents have experienced a moment in which they know the truth, but their lips couldn’t express it. But when you can get comfortable allowing the truth to come out, you will be amazed at not only how much time and energy you save, it will increase your confidence and your clients’ confidence in you. Read more »
In honor of Veteran’s Day, we’re featuring the brand of 22-year army vet Korey Staley from Spokane, Washington.
The target audience: Korey handles real estate of all shapes and sizes on a daily basis, but for a special project, he chose to leverage his personal experience to help other veterans and those on active duty. During his time in Mastery, we created a Military Real Estate Services brochure to help him better serve this niche. Read more »
Q: “Denise, your team developed my brand last year and I absolutely love it! I use it on everything. But a month ago I changed brokerages and there it is a requirement that I use their company business card. It is hideous! Should I just use my branded business card anyway?”
A: Some brokerages are sticklers when it comes to business cards and signage. Read more »
Club Zebra Pro members are invited to our next coaching call this November 19th at 9:00am Pacific for The Needle in the Haystack. Our November call is about clients with peculiar needs. They may not be unrealistic about price, but they may be a buyer looking for a type of property that just doesn’t come on the market that often. They could be a seller whose very unique property isn’t off-putting, but is just plain weird. How do you put your marketing or reverse-marketing hat on to work with clients and properties like this and what can you do when it is time to for the appraisal? Signed-into your Club Zebra Pro account and visit the event calendar for details.
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