The Zebra Blog

Systems Can Make You BIG MONEY in Real Estate

I have always been a “systems” girl. I need things in their right place. I don’t like things out of order and I like to be able to control my environment. I am not a neat freak, but I am an organizational one. I like things to have a “home” and I like things to be part of a system or process when possible.

I remember when I was a little girl, I used to organize my dolls based on their height. I would arrange them first by height and then I would organize their clothing based on color. For whatever reason I just felt more comfortable living my life that way. Fast forward many years and I am still the same way – I need things to be organized by color and categories and I like systems for almost everything I do.

I didn’t realize until I got into real estate just how much my need for systems would help me to build a successful real estate career. Read more »

Ask Denise: Does it “Ad” Up?

Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?”

A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf course, in order for that ad or presence to have high impact, it needs to have layers. Read more »

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and the name for the development.  We would come up with a short list of names we liked then we would hire people in focus groups to tell us what kind of homes they thought they would find in a community with that name.  It was critical to match the brand with the type of product we were building.

Once the name was chosen, we then picked the colors and visual elements that matched our overall “brand story.” I used to sit in shock as the branding and marketing companies pitched their ideas to us and then presented us their bids which were almost as much as one of the homes we would be selling. I recall asking one of my developers how they justified paying hundreds of thousands of dollars for the branding and marketing plans we were pitched and I will never forget what he said: “ROI – it is the best return on investment because it attracts buyers and it sells homes.”  That said it all. Read more »

Ask Denise: Delivering Bad News

Q: “Denise, I get so much anxiety when I have bad news to tell a client. I get shaky, I can’t breathe, and I just dread their reaction because I can’t tell how they are going to react. I know I overanalyze and should just jump in, but I just can’t!”

A: Handling conflict…even if you didn’t do anything wrong, they didn’t do anything wrong, but you know there is going to be disappointment and maybe even anger, is something we learn in childhood at the family level. So if you grew up with a very negative conflict model, it is no wonder you are doing everything you can to avoid it now. Read more »

The Marketing Triangle

Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing.  Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year.

Can you imagine Coke a Cola, Nike, or Johnson & Johnson with no marketing? I certainly can’t, and I have seen their marketing change and evolve over the years.  That is exactly what real estate agents need to do-they need to utilize multiple types of marketing to get that perfect blend of effective marketing.

If you have ever peered into your empty pipeline and wondered what you could do to get that steady supply of leads into your business, then you need the Marketing Triangle to evaluate what you are doing (or not doing) to adjust the type and frequency of your marketing.

I am sure you have heard the terms Relationship Marketing, Promotion Marketing, and Attraction Marketing. Read more »

Branding Spotlight: Alex Cury

With a background in engineering, Eastside agent Alex Cury specializes in helping international residents settle in the Northwest and make the most of their investments. He had a vision for a brand that incorporated his Brazilian roots with a minimal-contemporary style. Unique to his design is an intricate cobblestone pattern characteristic of many streets and sidewalks in Brazil and Portugal. We used it to create a tone-on-tone effect so that the design packs lots of cultural impact without distracting from the important marketing content. Read more »

Ask Denise: Lead Generation Overload

Q: “Denise, I am a newer agent and need to generate some leads. I have a direct mail company who keeps calling saying I can mail to thousands of people every month and it won’t cost me too much. Should I do it? I am also doing some online lead generation with another company and am working a lot of open houses.”

A: While I love that you are open to the idea of different kinds of lead generation, I actually want you to slow down a bit. Doing a lot of different kinds of lead generation means you need to have materials to serve all those different clients if you want to generate leads effectively. Read more »

The Top 5 Actions of Super-Producing Agents

Are you working with clients you don’t really mesh well with? Are you spending money getting and chasing leads who don’t return your calls and emails? Do you agonize over keeping in contact with your past clients and in the end, never send anything? Do you find that every year you are working harder but aren’t earning more money?

You are not alone. Our industry is full of great agents who are tired, burned out, and are one bad transaction away from quitting. What if I told you that a better business was just around the corner?

As a top-producing agent and now as a real estate trainer, I get it. I have been in the trenches just like you and I train agents who have been in that same boat. There is hope – I promise!

Earlier this week we hosted two sessions of a brand new webinar that centered around five actions that set super-productive agents apart in the real estate industry. If you weren’t able to attend, we recorded it and we are making it available here for you to watch and learn from.

Click here to watch the webinar

Enjoy the webinar! And if you are ready to make a change in your business then get in touch with us at [email protected]helonesgroup.com or call our office 360-527-8904 (M-F 8:30am-5:00pm pacific).

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