The Zebra Blog

Re-Tooling Your Listing Presentation – The Smart Agent’s Guide to Staying Relevant

There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company.  Promises of quick sales and high prices with creative marketing programs abound.  As an agent in today’s diverse offering market you need to stay relevant. Read more »

Ask Denise: Highlighting Industry Experience in a Visual Bio

Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?”

A: I think you need a document that outlines your years of service to the real estate industry. Read more »

AUGUST CLIENT MAILER CONTENT IS HERE!

Each month we publish full-length articles that Club Zebra Pro members can  send to their prospects and clients without attribution to The Lones Group. This August we have content to educate your buyers on on how the economic health of an area affects appreciation. For your sellers we have an article explaining the art and science of pricing. Last, kitchens can have a big impact on perceived value, so we have tips for keeping them in tip-top shape. As always, there are also postcard length articles too. Get your content right here and have a great August!

Essential Buyer Tools – Amplify Your Buyer Toolbox

Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions.

Here are a few of my favorite buyer tools:

The Tour Kit –  No buyers tour kit is complete without a collection of handy materials for the buyers.  The tour kit must include a clipboard, pens, and pencils (some people love their pencils) and highlighters. Buyers love using highlighters to emphasize information.  Also include a tape measure in case they want to measure something and always have a cooler of beverages and snacks.  Read more »

Ask Denise: Branding Bottles?

Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?”

A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for the next time they might run into you and to provide something of value. Read more »

Edit, Edit, Edit… The Key to a More Productive Business and Enjoyable Life

There are only so many hours in a day, days in a week, and weeks in a month.   Time is the one thing that we can’t buy more of.  We are the only ones who are in complete control of our time. It can’t be stored up for a rainy day. Everybody has to live within the budget of time that they are given.  Unlike being able to go out there and earn more money, you just can’t go out and earn more time. When it’s gone, it’s gone!

With that in mind, how are you utilizing your most precious commodity? Read more »

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?”

A: Not at all. Divorce can already be difficult enough without others creating an adversarial environment. I commend you for wanting to make the experience collaborative. Read more »

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