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Archive for the ‘Zebra Reports’ Category

Pricing in the Land of “No Comps”

Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]

Pricing With Confidence

One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]

Evaluate the Market with Facts, not Emotion

When agents ask me how the market is doing, I always ask them, “Why they you asking?” Considering they are in the market day to day I assume that they have a very good idea of how the market is doing. The challenge is that for many agents that were licensed during the downturn/correction/crash/recession (or […]

Why Isn’t My Listing Selling?

Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons:  #1: Presentation and #2: Price.

The Power of Giving Back

Real estate agents are reminded everyday of how important it is to give back. When an agent gives up their time, talent, and expertise, they have the ability to change people’s lives or to reduce stress during what is often a very difficult transitional time – because when people are buying and selling real estate, […]

Serve Solutions, Not Endless Banter

So many agents I talk to find themselves stuck in this communication rut. Part of the challenge is they don’t have a system for effective problem-solving with their clients. Do you ever find yourself talking with a client to whom you just can’t seem to say no? Do you ever find yourself in a conversation […]

Five Things to Avoid in Your Listings

As an agent, managing broker, trainer, and for nearly two decades of coaching, I’ve been witness to just about every listing faux pas, misstep, and bad decision. Long time agents may say, “Oh, these are junior mistakes,” but it is not just new agents who get caught in these practices and it’s always good to […]

The Top 3 Self-Imposed Business Pressures

And how they can keep you from taking the action you need! I work with different clients with different personalities every day. Although there are sometimes personal challenges that cause them to lose their mojo, what I find more often is that agents get paralyzed by themselves. They get in their own heads and so […]

Bad Photos Don’t Cut It!

Recently I was asked by a client of mine to help her figure out why her listing wasn’t selling.  Of course, the first thing I did was go onto the MLS and look at her listing and then compare her listing with all of the competition. It is not usual to see so many terrible […]

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