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Archive for the ‘Zebra Reports’ Category

Communication Leadership: Do You Have What It Takes?

Real estate professionals communicate most moments of their working day.  They are problem solvers, negotiators, cheerleaders and counselors.  They make a living communicating and listening.  The more refined your communication becomes and the more intuitive your communication style is the easier it will be for you to connect with your clients and help them make […]

Mindset Matters… It All Begins With a Positive Thought

If you sell real estate and you work with a broad range of clients, it is inevitable that someone at some point will either dump you or choose not to work with you. Or perhaps they will suck the life out of you only to have you find out later that after all your hard […]

My Top 5 Investor Tips for Serious Real Estate Investors

I have been investing in real estate for a few decades and have learned a thing or two along the way. Here are my top 5 investing tips: 1. Weather matters when you are buying real estate. Depending on where you buy, what is going on with the weather makes a difference in what is […]

Stop Trying to be Perfect over the Holidays

A number of brokers have asked me recently if it’s too late to send out the holiday card or mailer that they had planned to send out by December 10th. In fact, one of my clients has all of her holiday cards addressed, stamped and ready to go but she is worried that now it’s […]

Lessons from Rudolph: A Top Marketing and Branding Guru

Rudolph Zebra

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]

Exciting December for Buyers & Sellers!

I have always believed that real estate is an industry that provides opportunities for both buyers and sellers at different times of the year and in different seasons. This year, December is an exciting time for both buyers and sellers in many regions including the Pacific Northwest because of recent shifts in inventory. Rarely do […]

The Key to Winning a Seller’s Confidence

When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a  listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]

Effective Communication with Sellers

I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research and show all their marketing that they […]

Pricing in the Land of “No Comps”

Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]

Pricing With Confidence

One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]

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