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Archive for the ‘Zebra Reports’ Category

Eviction Moratorium Wars

There is mass confusion right now over the Federal and State eviction moratoriums brought on by the COVID pandemic.  It is critical that agents fully understand how these moratoriums affect their clients. I will try to lay the facts out in a simple manner as to simplify what is going on right now, but know […]

Do YOU Have a Buyer?

Of course you have a buyer! It seems about everyone has a buyer these days who is searching diligently for a property. Often these buyers have missed out at least a couple of times in a multiple offer situation, are disappointed, deflated, and the agent has provided a glimmer of hope that they might be […]

Your Closing Statement – A Powerful Ending!

Today I want to talk about the importance of having a strong final or closing statement that you can say to your clients.  This is extremely important, especially in this highly competitive market.  When you are on a listing appointment it is important to remember that you are often competing against other agents and you […]

Time to Switch Your Elevator Pitch

Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you […]

Is “Easy” Killing Your Brand?

Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]

A Little Perspective on Tax Time

This week I want to discuss taxes. Yes, it is that time of year again. Every year during this time I seem to get many calls from real estate agents that are concerned about it being tax time. This is that time of the year when many real estate professionals get nervous. Perhaps they have […]

5 Points for Long-Term Farming Success

Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]

Why You Need Rules in Your Business

Today I want to talk about having rules in your business and why it’s so important to stick to them in this market. I was talking with a client a few weeks ago, and they were very frustrated. This client was working with a buyer that started in one area and viewed all the listed […]

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t […]

Key Communication for Finding Sellers in 2021

Hi everyone! Today I want to talk about the severe shortage of inventory in our real estate market and how real estate agents in 2021 need to go about finding sellers. In a business where every day you are seeing shocking list-to-sale-price ratios and these really high sale prices, I’m sure there are moments where […]

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