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Branding Spotlight: Tim Tiller

Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]

Is Your Tech Effective? 7 Questions to Ask Yourself

All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:

My Biggest Technology Mistakes

This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]

Following-Up After the Open House

Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]

The Right Props for Open Houses in Today’s Market

Hi everyone and welcome to this week’s Zebra Report – I am so excited to share with you again on the topic of doing Open Houses. I know – a lot of you are out there in super-fast housing markets and you are wondering, “Wait a second, why in the world would I even bother […]

Open Houses Can Generate Seller Leads

Some real estate agents are convinced that open houses are a complete waste of time. They make weekends unschedulable, everyone who shows up is represented already anyway, and open houses don’t really sell the house. And let’s not forget to address the real elephant in the room – that open houses attract buyer leads. In […]

My Stupid Open House Book…and how it made me so much money!

Imagine you are looking to buy a home and have stumbled across an open house sign in an area that you are interested in. If you have the time, you most probably will stop by to check it out. In fact, that is exactly what most buyers do: They “check out” open houses so they […]

Niche Marketing Done Right!

It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them […]

Showcasing Your Niche Marketing Expertise at the Listing Presentation

In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show […]

Naming and Claiming a Niche Market without Alienating Your Clients

It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]

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