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Archive for the ‘Zebra Reports’ Category

Re-Tooling Your Listing Presentation – The Smart Agent’s Guide to Staying Relevant

There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company.  Promises of quick sales and high prices with creative marketing programs abound.  As an agent in today’s diverse offering market […]

Essential Buyer Tools – Amplify Your Buyer Toolbox

Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions. Here are a few of my favorite buyer tools: The Tour Kit –  No buyers tour kit is complete without a collection of handy materials for […]

Edit, Edit, Edit… The Key to a More Productive Business and Enjoyable Life

There are only so many hours in a day, days in a week, and weeks in a month.   Time is the one thing that we can’t buy more of.  We are the only ones who are in complete control of our time. It can’t be stored up for a rainy day. Everybody has to live […]

Worst-Case Scenario: Your Vendor Referral Botched the Job!

It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home.  You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground […]

Good Old-Fashioned Client Care – Your Best Business Asset!

If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]

Systems Can Make You BIG MONEY in Real Estate

I have always been a “systems” girl. I need things in their right place. I don’t like things out of order and I like to be able to control my environment. I am not a neat freak, but I am an organizational one. I like things to have a “home” and I like things to […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

The Marketing Triangle

Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing.  Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]

King County Assessor, John Wilson – Strong Leader, Innovative Ideas, Powerful Voice  

I am not one to actively search for speakers about government policy as quite frankly I think they can be a little dry and often too focused on what is in their best interest politically.  So, when I first heard about some innovative things that the Washington State King County Assessor’s office was doing, I […]

The Impact of Trends in Real Estate Investing – What You Need to Know

Smart investors are always on the hunt for the next big thing. I have been studying real estate investing trends for years, and I have identified trends that greatly affect investors. Here are a few of them: “Secondary” City Growth Many years ago, I began predicting great areas to invest in based on criteria I […]

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