open houses | The Zebra Blog

Posts Tagged ‘open houses’

Effective Communication with Sellers

I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research and show all their marketing that they […]

Ask Denise: Struggling for Listings

Q: “Denise, I am in one of those severe inventory shortage areas and I am seeing agents all around me thriving and getting listings while I am struggling. I am very frustrated. I usually generate leads by holding open houses, but there are no open houses to be had. What should I do?”

Open House Season is Open!

Open House Season

My favorite time of the year is here – Open House Season! I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, “We are open for business!” With the market picking up in many areas, this spring’s open house season […]

Open Houses… Your Time to Shine When Presenting Features and Benefits

Showing an Open House

I have heard many agents complain over the years about open houses being a “waste of time”. While this could be true if you don’t do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding […]

Ask Denise: Need Business Now

Denise Lones

Q:  Denise, I am frustrated! I am just getting back into real estate and all this business seems to be going on all around me. But I can’t seem to get my hands on a piece of it! I just started sending information out to my sphere and geographical farm, but I can’t wait for […]

Ask Denise: Open Houses

Denise Lones

Q:  I’m trying to do some planning for 2013, and am wondering about open houses. More and more people I talk to think they’re a waste of time. I don’t really like to do them. Should I just leave them out of my plan for next year? A:  That depends! It depends on a lot […]

14 Tips For More Successful Broker Open Tours

broker's open house

Recently, one of my EVOLVE coaching clients expressed frustration at the low turnout for broker’s open houses (or what you might call broker caravans in your area). “Denise,” she said, “I don’t ever seem to have agents show up at my open houses. What am I doing wrong?” Rather than thinking about what she was […]

Ask Denise: Open House Results

Denise Lones

Q: Denise, last weekend was “National Open House Weekend”.  I thought my Sunday open house would be busy … but I didn’t have a single visitor!  Is this what you’re hearing from agents? A: Far from it!  Many of my clients had very busy open houses that weekend.  But those clients didn’t rely on NAR’s […]

Ask Denise: Open house sign-ins

Denise Lones

Q:   Denise, two agents in my office attended your “Unforgettable Open House” class last week, and I overheard them saying that you taught agents never to have visitors sign in at an open house.  That’s the opposite of what I’ve been taught … so what is the correct answer? A:   I think it is […]

What I Learned from “Mystery Shopping”

Note from the author:  There have been a lot of questions and comments on various online sites regarding this recent post.  I think it’s important to clarify two points: 1.  Any mystery shopping I have done has been on behalf of my builder clients, who have hired me to assess the showing and selling skills […]

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