branding | The Zebra Blog

Posts Tagged ‘branding’

Ask Denise: To Brand or Not to Brand?

Q: “Denise, I am ready to establish a brand for myself and my business, but I am at a brokerage who “highly discourages” this and wants us to use the company brand. They even offer staff to help with things like creating flyers and marketing materials, but it all has to be in the company […]

Ask Denise: Updating My Brand

Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the […]

Five Changes for a Better 2020

Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a fresh start. Right? Have a bad 2019? Put it behind you. It is over. It’s done. It’s time for a new you. It’s […]

Ask Denise: New Business Card Blues

Q: “Denise, your team developed my brand last year and I absolutely love it! I use it on everything. But a month ago I changed brokerages and there it is a requirement that I use their company business card. It is hideous! Should I just use my branded business card anyway?” A: Some brokerages are […]

Branding Spotlight: Sarah Reed

The starting point: Sarah has been working with us since 2007. So, when she decided she was ready for an up-to-date logo package, we went all in.  Her former branding incorporated her love of wine, using bold vineyard imagery, and a name treatment made of parchment and grapes. This time around, she wanted more understated […]

Club Call: Your Elevator Speech

We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

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