branding | The Zebra Blog

Posts Tagged ‘branding’

Five Changes for a Better 2020

Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a fresh start. Right? Have a bad 2019? Put it behind you. It is over. It’s done. It’s time for a new you. It’s […]

Ask Denise: New Business Card Blues

Q: “Denise, your team developed my brand last year and I absolutely love it! I use it on everything. But a month ago I changed brokerages and there it is a requirement that I use their company business card. It is hideous! Should I just use my branded business card anyway?” A: Some brokerages are […]

Branding Spotlight: Sarah Reed

The starting point: Sarah has been working with us since 2007. So, when she decided she was ready for an up-to-date logo package, we went all in.  Her former branding incorporated her love of wine, using bold vineyard imagery, and a name treatment made of parchment and grapes. This time around, she wanted more understated […]

Club Call: Your Elevator Speech

We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

The Power of a Strong Brand

I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]

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