branding | The Zebra Blog

Posts Tagged ‘branding’

Club Call: Your Elevator Speech

We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

The Power of a Strong Brand

I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]

Ask Denise: Branding with Birds?

Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]

Lessons from Rudolph: A Top Marketing and Branding Guru

Rudolph Zebra

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]

Ask Denise: Considering Colors

Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to […]

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