What is your lead pipeline like in real estate? Especially in this market, as we continue to see challenges with inventory and competitive buyers, we have to figure out a way to attract leads. You need a lead magnet! One of the best lead magnet systems I know if is Geographical Farming. When I was […]
Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports 
Tags: article mailers, branded mailer, branding, Branding & Design, client articles, client content, client mailer, database mailer, farm mailer, farming mailer, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, mail marketing, mailing, mailing campaign, sphere mailer 
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Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »
Q: “Denise, there is a new agent who has just started mailing to the same area! His postcards have that “enter your address and learn your home value” feature which I feel is terrible for our industry, but I am worried that it will get results. How can I be true to my business beliefs, […]
Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]
Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing and send it to a neighborhood. Anything I need to look for as I choose an […]
Real Estate and gardening have more in common than you might think. Savvy real estate agents have figured this out. Think about planting a garden. You make sure the soil is good quality, you decide what you want to plant, you plant your seeds, and then you water the seeds and tend to that garden […]
…and you may find more fish!!! There isn’t a day that goes by that I don’t hear a real estate agent somewhere complaining about the lack of inventory in our market. I get it…it is disheartening to be working with a buyer only to have them lose their offer because they are competing against so […]
Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what […]
Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this farm area for a year! I have had one or two calls, but should I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: agent marketing, agent territory, building a geographical farm, Communication, farm, farm area, farming, geo farm, geo farming, geofarming, geographical farm, geographical farming, lead generation for real estate agents, neighborhood, neighborhoods, sharing No Comments »
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