mailing campaign | The Zebra Blog

Posts Tagged ‘mailing campaign’

Ask Denise: Past Client Care

Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]

September Client Mailer Content has Arrived

Yes, Club Zebra Pro members, September’s content is here. As summer winds up we bring you new content for you to use in your client mailers that is fully written and ready for you to send out, without any attribution to The Lones Group! As always, both long and short form versions are available in case […]

Ask Denise: Frustrating Farming

Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]

Ask Denise: Better than Generic Mailers

Q: “Denise I know you are not a fan of generic mailers, but if I didn’t send out something generic, I would never send something out. I just never seem to have the time! So I’ll bite – what do you suggest?” A: You don’t need to spend a lot of time to create meaningful […]

Ask Denise: Choosing a Farm

Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing and send it to a neighborhood. Anything I need to look for as I choose an […]

Ask Denise: Email Newsletters

Q: “Denise, I am thinking about supplementing my mailing program with a twice-monthly emailed newsletter which will include stats from about 10 different neighborhoods (once a month) and a community focus which will include an interview with a local business as well as information on local events with photos. My challenge is that I want […]

Ask Denise: Getting Condo Listings

Q: “Denise, I have had a few condo listings lately and have determined that I really like selling them! What are some things I could do to get more condo listings?” What a great question! My first farm area was in an area of townhouses. There is something very unique about townhouse/condo living and it […]

Move Your Boat!

…and you may find more fish!!! There isn’t a day that goes by that I don’t hear a real estate agent somewhere complaining about the lack of inventory in our market.  I get it…it is disheartening to be working with a buyer only to have them lose their offer because they are competing against so […]

Ask Denise: Farming Strategy

Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what […]

Ask Denise: Should I Grow My Farm Area?

Denise Lones

Q: “Denise, I have been getting some responses from my farm area and have even had a few closed sales. I am thinking of expanding to a larger area. What do you think?” I think that is a great idea! Of course, check to make sure the expanded area has a good turnover rate (about […]

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