Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: Branding Bottles?

Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]

Ask Denise: Effective Networking

Q: “Denise, how can I make my meetings with my networking group more effective in terms of getting business?” Great question! The first thing you can do is make sure you are making a great impression. That means showing up early, not being on your phone, dressing appropriately for the group, and not leaving early. […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Ask Denise: Past Client Care

Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]

Ask Denise: Does it “Ad” Up?

Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?” A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf […]

Ask Denise: Delivering Bad News

Q: “Denise, I get so much anxiety when I have bad news to tell a client. I get shaky, I can’t breathe, and I just dread their reaction because I can’t tell how they are going to react. I know I overanalyze and should just jump in, but I just can’t!” A: Handling conflict…even if […]

Ask Denise: Lead Generation Overload

Q: “Denise, I am a newer agent and need to generate some leads. I have a direct mail company who keeps calling saying I can mail to thousands of people every month and it won’t cost me too much. Should I do it? I am also doing some online lead generation with another company and […]

Ask Denise: Analyzing Change

Q: “Denise, I have a brokerage that is trying to recruit me fairly aggressively. There really isn’t an issue with my current brokerage, but this has me wondering about what I am missing. My gut says that staying put is the better fit, but it takes me a long time to warm up to change […]

Ask Denise: County vs Community

Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would ideally like to work in a smaller area. Do I include stats for the whole county or just the area that I […]

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