Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: Politically-Correct Holidays

Q: “Denise, I feel like the holidays used to be so easy, but now I am so afraid of offending someone! I don’t want to send cards. I am afraid of giving out ornaments or cookies or anything! I have clients who are all different religions or from different countries. An agent in my office […]

Ask Denise: Branded Email Address

Q: “Denise, I have been using my local internet provider’s domain name for my email address for many many years. Think [email protected] It is silly because I have a great domain name for my website, but just have never gotten over the hurdle of changing my email. I am about to develop a brand with […]

Ask Denise: Mastering Stat Reports

Q: “Denise, I really wish I were more stat savvy. I see my competition and their offices put together these amazing reports and what I can generate is really lacking (and I don’t know the first thing about where the stats even come from so that isn’t helping). Help!” A: Your first step is education. […]

Ask Denise: Honest Statistics

Q: “Denise, I have been mailing to a farm area now for years and another agent has begun sending postcards to the same area. One of my clients collected a couple and gave them to me. I was shocked! The cards blatantly said she was #1 in sales for the last year. I don’t know […]

Ask Denise: Better Planning

A: “Denise, my office is doing a business planning session in a couple of weeks which I am very excited about. I have no problem with the planning. In fact, every year I make a plan. But how close does my actual year come to my plan? That can be measured in light years. I […]

Ask Denise: Setback? Rebound!

Denise, I am frustrated! I have been in the business for 15 years and each year my business has gotten a little better and a little better. I was on track at the beginning of the year to finish the year a smidge higher than last year, but several clients have had a change of […]

Ask Denise: Reassuring Statistics

Q: “Denise, I have a number of clients who are concerned about the change in the real estate market. I am telling them that it isn’t like the Great Recession beginning but I don’t think they believe me. What information would you share with them to get them to calm down?” A: It can be […]

Ask Denise: Considering Colors

Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to […]

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Ask Denise: Referral Gratitude

Q: “Denise, I have a business associate (previous career, not in real estate) who has sent me five new clients over the last six months. I have sent a nice card with a coffee gift card each time, but I think I should do something more as a thank you. But I have never had […]

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