Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: New Business Card Blues

Q: “Denise, your team developed my brand last year and I absolutely love it! I use it on everything. But a month ago I changed brokerages and there it is a requirement that I use their company business card. It is hideous! Should I just use my branded business card anyway?” A: Some brokerages are […]

Ask Denise: “I have a Buyer” Letter Campaign

Q: “Denise, I have buyers who missed out on buying a property a few months ago (multiple offer situation). They are specific in the building they want to buy in. When they first missed out a few months ago, I sent a letter to the homeowners indicating that I had a bona fide buyer. But […]

Ask Denise: Holiday Gift Ideas

Q: “Denise, I want to do something special for my past clients this year for the holidays. I already do an annual property report in January and don’t want to do a client appreciation event. I am thinking of something like a gift. What ideas do you have for a great client gift?” A: That […]

#AskDenise: A Good Monthly Mailer

Q: “Denise, I want to drum up some business in my farm area before the end of the year. I have been sending a regular monthly update via mail, but want to have a good call-to-action to get people to do something. What do you suggest?”

Ask Denise: Necessary Disclosures

Q: “Denise, I have a past client buyer who is very unhappy. When we were house-hunting, she had said she wanted a property that was only about 20 minutes from where she works. At the time, GoogleMaps indicated the average travel time was about 20 minutes during her commute. However, she says that it has […]

Ask Denise: Mastering a New Area

Q: “Denise, I have just moved to a new area that is about 100 miles away from my previous area. I already have referral arrangements in place with agents in my previous location so I will still have some income coming in, but now I really need to ramp up in my new location. What […]

Ask Denise: Different Ways to Say “No”

Q: “Denise, I’m exhausted. I feel like I’m always chasing solutions and never have enough time for myself. I have to start saying no to something, but I don’t know where to start and I’m afraid of sounding rude.” A: Being over-committed is something many real estate agents struggle with. I’ve been there myself. You […]

Ask Denise: Welcome Fall

Q: “Denise, I know this is crazy but I love fall! I love pumpkin spice everything, the cute pumpkins, apple cider…I love it all. I have been thinking of putting together a “Welcome Fall” package for my past clients. Do you think this is cheesy or a good idea?” A: I think it is a […]

Ask Denise: Postcard, Letter, or Social Media?

Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]

Ask Denise: New Mindset, New Results

Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]

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