Communication, Client Care, and Follow-up | The Zebra Blog

Archive for the ‘Communication, Client Care, and Follow-up’ Category

Ask Denise: County vs Community

Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would ideally like to work in a smaller area. Do I include stats for the whole county or just the area that I […]

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Is Your Prospect A Time Waster?

How do you tell the difference between good and bad prospects? One will waste your time, dragging you from house to house-getting all kinds of information from you-only to end up dumping you right before writing an offer. You also have clients who seem like time wasters, but they’re just very analytical and thorough in […]

Ask Denise: Cross-Industry Databases

Q: “Denise, I am a fairly new agent but have spent years in the industry as a mortgage broker. I really know about every local real estate professional from agents to other lenders to people in title, appraisers, inspectors, and more. For me, making connections has always been easy and I am still a member […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

Ask Denise: Don’t Doubt your Database!

Q: “Denise, the agent I share an office with is raving about her new CRM. It is online and very techy. I am generally not techy. I have my database in an Excel sheet which I can manage, but should I just go to a class and step up to this new system? It seems […]

Are You Closer to a Sale or a Price Reduction?

One of the most discussed topics between real estate brokers and their peers is pricing.  Pricing a home to sell is both an art and a science.  But why do so many homes sit on the market gaining days on market dust and creating nothing more than frustrated sellers and real estate brokers? The answer […]

The Power of a Strong Brand

I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]

Polly Wanna… CARROT?

For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with, “they never return my emails or calls.” The truth of the matter is that people are busy and may not have time […]

Ask Denise: Spring Cleaning

Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]

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