Communication, Client Care, and Follow-up | The Zebra Blog

Archive for the ‘Communication, Client Care, and Follow-up’ Category

Six Pieces of Data to Wow Your Clients (and tell your market’s story)

Most real estate agents consider themselves “people” people and aren’t as comfortable with data, graphing, pulling numbers, etc. However, if you could master finding out how to pull just six pieces of data in your MLS, I guarantee you will be more confident in your buyer and seller consultations, will be able to drop numbers […]

Need Listings? The 4 Letters That Can Revolutionize Your Listing Lead Generation Strategy

Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]

Leave a Lasting Impression at Your Next Listing Presentation

Picture it. Your potential seller’s dining room. 7:32 pm.  You have reviewed their home, provided them with information on pricing, and have shown all your materials. Do you ask for the business? Ask if they are interviewing other agents? Whip out a listing agreement? This is a make-it or break-it moment for all your hard […]

Open Houses on Holiday Weekends

Today, I’m talking about running open houses during busy holiday weekends. I had a question yesterday from one of my clients, “Do you do have an open house on a holiday weekend? Don’t you? What has that been like?” To answer that, I want to give some perspective and talk about the do’s and don’ts. […]

A Shifting Market? Here’s What You Need to Do!

The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is […]

Do YOU Have a Buyer?

Of course you have a buyer! It seems about everyone has a buyer these days who is searching diligently for a property. Often these buyers have missed out at least a couple of times in a multiple offer situation, are disappointed, deflated, and the agent has provided a glimmer of hope that they might be […]

Why You Need Rules in Your Business

Today I want to talk about having rules in your business and why it’s so important to stick to them in this market. I was talking with a client a few weeks ago, and they were very frustrated. This client was working with a buyer that started in one area and viewed all the listed […]

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t […]

The Little Things That Have the Greatest Impact

When I first starting my real estate career, many years ago, a very smart mentor/trainer of mine used to tell me ALL THE TIME that it was the little things that would determine my level of success in real estate. It took me years to fully understand the impact of what he was saying but […]

Branding Spotlight: Campaigns = $$$

Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]

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