Branding & Design | The Zebra Blog

Posts Tagged ‘Branding & Design’

Ask Denise: The Art of Statistics

Q: “Denise, I want to put together a snazzy market report infographic that compares median sales price, available listings, new listings, pending listings, solds, and a few more metrics every month. I might mail it out, have it at an open house, or even use it in my listing presentations. I have a vision and […]

Ask Denise: Branding with Birds?

Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]

Ask Denise: Prospecting Innovation

Q: “Denise, I am looking for an innovative way to get more business. I am not looking for a farm or an open house system. I really want something that will help me get more business when I need it and turn it off when I don’t. And I don’t want to go after expired […]

Wildly Successful Wild Ideas

I was recently asked this question about gifting. Agents often have a great idea, but then when they tell a few people, that initial great idea can get muddied in the spirit of others helping. If you know an idea is a good one, trust your instinct unless you are concerned that it crosses a […]

To Control Your Results, Control Your Outreach

It is around this time of year, when one month is already gone on the calendar, that I begin to get a sense of who is on track to have a strong spring and who may need to really ramp up. How do I know? New connections and outreach. Lots of agents begin the year […]

Lessons from Rudolph: A Top Marketing and Branding Guru

Rudolph Zebra

Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Ask Denise: The Cost of Silence

Q: “Denise, I had an “Aha!” moment this spring when I heard that one of my past clients had sold their home and bought with another agent. I was devastated because I thought for sure that they would seek me out when they were ready to make a move. We had such a great relationship! […]

Stop Sending Out Stupid Mailers with Stupid Content

First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]

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