Branding & Design | The Zebra Blog

Posts Tagged ‘Branding & Design’

Branding Spotlight: Campaigns = $$$

Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]

You are Invited to the State of the Market

Today, I want to invite you to my State of the Market coming up at the end of January. It is so important—especially this year—to know what’s been going on and what’s happening right now in the market. There are changes coming in the new year. There are trends that started because of Covid. Bottom […]

The Importance of Having a Strong Real Estate Voice

One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche […]

December Mailer Content has Arrived

monthly mailer content from club zebra

December content has arrived for Club Zebra Pro members, with three great new articles, ready-to-mail, for your prospects’ inboxes and mailboxes this month. The weather outside may be frightful, but our December content will surely be delightful to your past clients and prospects. Don’t miss out on our carefully researched predictions for 2021, this is […]

September Marketing Mailer Content Has Arrived!

monthly mailer content from club zebra

September client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group. This September we have an article on allaying fears about a housing bubble – great for your whole audience. Next up, for your sellers we have an […]

Ask Denise: Updating My Brand

Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the […]

What’s Your Niche Market

Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]

Branding Spotlight: Social Media Posting for Real Estate Agents

5 Tips for Effective Social Media Marketing That Won’t Cost You a Dime One great aspect of being a self-employed real estate agent is that you get to tell the story of your business on social media. The goal of social media marketing is to remind past clients that you are actively open for business […]

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