Branding & Design | The Zebra Blog

Posts Tagged ‘Branding & Design’

#AskDenise: A Good Monthly Mailer

Q: “Denise, I want to drum up some business in my farm area before the end of the year. I have been sending a regular monthly update via mail, but want to have a good call-to-action to get people to do something. What do you suggest?”

Club Call: Your Elevator Speech

We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]

Re-Tooling Your Listing Presentation – The Smart Agent’s Guide to Staying Relevant

There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company.  Promises of quick sales and high prices with creative marketing programs abound.  As an agent in today’s diverse offering market […]

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

The Marketing Triangle

Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing.  Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]

Ask Denise: The Art of Statistics

Q: “Denise, I want to put together a snazzy market report infographic that compares median sales price, available listings, new listings, pending listings, solds, and a few more metrics every month. I might mail it out, have it at an open house, or even use it in my listing presentations. I have a vision and […]

Ask Denise: Branding with Birds?

Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]

Ask Denise: Prospecting Innovation

Q: “Denise, I am looking for an innovative way to get more business. I am not looking for a farm or an open house system. I really want something that will help me get more business when I need it and turn it off when I don’t. And I don’t want to go after expired […]

Wildly Successful Wild Ideas

I was recently asked this question about gifting. Agents often have a great idea, but then when they tell a few people, that initial great idea can get muddied in the spirit of others helping. If you know an idea is a good one, trust your instinct unless you are concerned that it crosses a […]

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