Branding & Design | The Zebra Blog

Posts Tagged ‘Branding & Design’

Ask Denise: Updating My Brand

Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the […]

What’s Your Niche Market

Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]

Branding Spotlight: Social Media Posting for Real Estate Agents

5 Tips for Effective Social Media Marketing That Won’t Cost You a Dime One great aspect of being a self-employed real estate agent is that you get to tell the story of your business on social media. The goal of social media marketing is to remind past clients that you are actively open for business […]

If You Aren’t Making Money, Follow The FACTS!

I have never spoken to an agent who says they aren’t making money and haven’t been able to figure out why.  There is always a reason, a cause, an excuse and often an absence of completing critical tasks.  There is also a trail of obvious facts that lead me directly to the cause, the reason, […]

#AskDenise: A Good Monthly Mailer

Q: “Denise, I want to drum up some business in my farm area before the end of the year. I have been sending a regular monthly update via mail, but want to have a good call-to-action to get people to do something. What do you suggest?”

Club Call: Your Elevator Speech

We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]

Re-Tooling Your Listing Presentation – The Smart Agent’s Guide to Staying Relevant

There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company.  Promises of quick sales and high prices with creative marketing programs abound.  As an agent in today’s diverse offering market […]

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

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