I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing […]
Posted in Branding & Design, Zebra Reports 
Tags: box, branding, Branding & Design, first impressions, impressions, lack of business, professional, value 
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Q: “Denise, tell me more about this homeowner’s equity report to send to past clients that I have heard you talk about.” A: The Homeowner’s Equity Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. Basically, you are showing […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents Tags: appreciation, Client Communication, equity, homeowner, report, Sellers, value No Comments »
Q: “Denise, I’m exhausted. I feel like I’m always chasing solutions and never have enough time for myself. I have to start saying no to something, but I don’t know where to start and I’m afraid of sounding rude.” A: Being over-committed is something many real estate agents struggle with. I’ve been there myself. You […]
Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]
Posted in Ask Denise, Branding & Design Tags: brand, client care, Client Communication, Open house, value, water No Comments »
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a “comparable calamity”! But armed with just a few pricing tools, you can walk into a seller’s home […]
One of my colleagues has been raving about a local business. She keeps telling me, “Denise, you just HAVE to visit this place! It’s a local farm that grows apples but it’s just amazing on so many levels.” It’s important to note that this particular colleague of mine has very high standards. If she raves […]
Posted in Zebra Reports Tags: Buyers, client care, Client Communication, Follow-up, Lead Generation, Sellers, systems, value No Comments »You’ve been told your entire life “It’s the little things that count.” Well, I’m here to tell you it’s true! How does this apply to your real estate business? Read on. When people come to us to buy or sell a home, it’s our job to help them navigate the rough waters of the process. […]
I’m sure you’ve seen the signs—“For Sale By Owner”—or FSBO as it’s sometimes called. Many people think they can do better selling their home on their own, supposedly saving the commission they would pay to a real estate agent. But the truth is that without the power of a real estate agent plugged into the […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports Tags: Agents, Brokers, Buyer, cost, Denise Lones, FSBO, home, market conditions, MLS, Money, online, professional, Real Estate, sell, Sellers, Selling, The Lones Group, value No Comments »
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