CMA | The Zebra Blog

Posts Tagged ‘CMA’

The Price is…Wrong?

If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]

#AskDenise: A Good Monthly Mailer

Q: “Denise, I want to drum up some business in my farm area before the end of the year. I have been sending a regular monthly update via mail, but want to have a good call-to-action to get people to do something. What do you suggest?”

Ask Denise: Facing New Competition In My Area

Q: “Denise, there is a new agent who has just started mailing to the same area! His postcards have that “enter your address and learn your home value” feature which I feel is terrible for our industry, but I am worried that it will get results. How can I be true to my business beliefs, […]

Ask Denise: Potential Clients

Q: “Denise, I have some would-be sellers who reached out to me last year, but I haven’t really kept in touch. I think now is a great time to list. Should I just call them? Send them a CMA? What do you think I should do?” I have two answers for you. First, you should […]

On Sale – Annual Client Review

Now through January 15th you can save 20% on the purchase of our Annual Client Review client care system! Perhaps the single most important follow-up and client care activity that you can do every year is the Annual Client Review. This snapshot of market activity is appreciated by clients, demonstrates your expertise and gives you […]

Connect with Your Clients with an Annual Client Review

agent by house

The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays. While I do agree that it is nice to get a holiday greeting of some […]

Pricing in a Hot Market

Price Reduced sign in front of house

Sellers can be very unrealistic about the price they want you to list their home for, especially when the market is moving quickly and in their favor. Many agents get caught up with their seller’s optimism because, to some degree, they feel the seller has a point. After all, homes are selling like hotcakes and […]

Ask Denise: Struggling for Listings

Q: “Denise, I am in one of those severe inventory shortage areas and I am seeing agents all around me thriving and getting listings while I am struggling. I am very frustrated. I usually generate leads by holding open houses, but there are no open houses to be had. What should I do?”

Ask Denise: Connecting with Database

Denise Lones

Q:  Denise, I need a better way to connect with my database. I don’t want to do a client appreciation event but I think I should try to connect in person. How do I reach out without making it look like I am fishing for referrals? A:  Easy – don’t fish for referrals! It makes […]

2014 Business Planning: Providing Stellar Service to Past Clients

Female agent in front of houses

My last two Zebra Reports (Increase Your Referral Base and Easy-to-Follow Referral Generating System) have illustrated not only the importance of staying in contact monthly with your database (made up of both potential and past clients, also called sphere of influence or SOI) but also an easy plan to follow that keeps you top of […]

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