Sellers | The Zebra Blog

Archive for the ‘Sellers’ Category

Don’t Let Barriers Drain Your Pool of Buyers

There are many barriers to selling a home in today’s competitive selling environment.   The challenge for many agents is how to discuss those barriers without offending the client.  Perhaps the home you are evaluating has a very strong cat urine odor or the seller has just told you that they expect you to be at […]

Helping Sellers Get Realistic About Price

lingering home for sale

Although the market changes all the time, the mechanics of pricing a property does not really change.  Supply and demand drive the market, just like the stock market and even like prices in the supermarket. The mechanics have been the same for decades. Last week was the premiere of my new listing presentation workshop, Stop […]

Ask Denise: New Mindset, New Results

Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]

Re-Tooling Your Listing Presentation – The Smart Agent’s Guide to Staying Relevant

There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company.  Promises of quick sales and high prices with creative marketing programs abound.  As an agent in today’s diverse offering market […]

Worst-Case Scenario: Your Vendor Referral Botched the Job!

It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home.  You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground […]

Market Conditions – Not New Carpets – Determine Market Value!

Real estate professionals get asked on a regular basis by sellers about what improvements sellers should make to their homes to get them in tip-top shape and ready for the market. While things like cleaning the house, improving curb appeal and getting rid of clutter are obvious answers, that is not what this article is […]

Ask Denise: Spring Cleaning

Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]

Questions About Developing Property – Are You Ready to Answer?

How to talk to clients about developing their land.

Do you have clients sitting on undeveloped properties? Or maybe you have clients looking for undeveloped properties? If you do, then they will eventually ask you when and if they should subdivide or develop that property. When they do, it is critical that you slow down and NOT answer that question too quickly.  There is […]

The First 5 Minutes

Successful Presentations Follow The Presentation Triangle Real estate professionals are constantly meeting new people and making strong first impressions. Sometimes these impressions are good and sometimes those impressions are not so good.  Whether you are meeting a new potential buyer or seller or even meeting with a client to talk strategy, you must communicate your […]

Ask Denise: Stronger Pricing Skills

Q: “Denise, I want to get stronger on my pricing as we go into a different spring market. What do you suggest?” A: In addition to looking for clues in comparable properties (which is always an important indicator of future success), looking at days on market and new pendings are the two data points that […]

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