Sellers | The Zebra Blog

Archive for the ‘Sellers’ Category

Ask Denise: Addressing the Elephant

Q: “Denise, I had a really odd thing happen yesterday that I can’t stop thinking about and am wondering how I should move forward. I have been working for about two months with my sellers, helping them get their home ready to go on the market in the next three weeks. Although we don’t have […]

A Health Crisis, Not Housing Crisis = Opportunity!

The fundamentals of a strong real estate market are simple: Strong demand and a healthy supply makes for a good real estate market. But what happens when the world is faced with a health crisis and real estate agents are faced with the challenge of having to navigate unchartered territory?

Ask Denise: Trouble with Pricing

Q: “Denise, our market has picked up all of a sudden and I am having some trouble with pricing. All my comps that sold in the last 90 days are only comparable in terms of house style and specs, not what I am currently seeing in the market. What do you think I should do?” […]

Ask Denise: Mending Friendships

Q: “Denise, I am just sick. I just helped a friend sell their house. At my recommendation, they put their home on the market this spring as I indicated it was a great time to sell. They prepped the home and put it on the market just as many additional sellers did the same thing […]

The Price is…Wrong?

If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]

Don’t Let Barriers Drain Your Pool of Buyers

There are many barriers to selling a home in today’s competitive selling environment.   The challenge for many agents is how to discuss those barriers without offending the client.  Perhaps the home you are evaluating has a very strong cat urine odor or the seller has just told you that they expect you to be at […]

Helping Sellers Get Realistic About Price

lingering home for sale

Although the market changes all the time, the mechanics of pricing a property does not really change.  Supply and demand drive the market, just like the stock market and even like prices in the supermarket. The mechanics have been the same for decades. Last week was the premiere of my new listing presentation workshop, Stop […]

Ask Denise: New Mindset, New Results

Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]

Re-Tooling Your Listing Presentation – The Smart Agent’s Guide to Staying Relevant

There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company.  Promises of quick sales and high prices with creative marketing programs abound.  As an agent in today’s diverse offering market […]

Worst-Case Scenario: Your Vendor Referral Botched the Job!

It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home.  You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground […]

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