Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would ideally like to work in a smaller area. Do I include stats for the whole county or just the area that I […]
There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]
Posted in Communication, Client Care, and Follow-up, Marketing, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: client connections, client content, client database, content, database mailer, digital marketing, direct mail, email, farming, generic, geofarming, mail, mailers, spam 
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Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this […]
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]
Q: “Denise, this year I am committed to building a stronger relationship with my past clients and my database. These are the people I want to do more business with so I am stepping up my communications with them. Right now I send a design magazine which is customized for me once every-other month. It […]
Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]
Q: “Denise, I am thinking about supplementing my mailing program with a twice-monthly emailed newsletter which will include stats from about 10 different neighborhoods (once a month) and a community focus which will include an interview with a local business as well as information on local events with photos. My challenge is that I want […]
Posted in Ask Denise, Real Estate Blogging Tags: branding, email, mailers, mailing campaign, newsletters No Comments » Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what […]
Q: “Denise, I have been getting some responses from my farm area and have even had a few closed sales. I am thinking of expanding to a larger area. What do you think?” I think that is a great idea! Of course, check to make sure the expanded area has a good turnover rate (about […]
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