July mailer content is now available for Club Zebra Pro members to send to their clients. As always, no attribution to The Lones Group is needed. This month we have a an article about buyer contingencies and considerations for today’s market, a second article on the impact of today’s record low interest rates and what that looks […]
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Tags: client articles, client content, Club Zebra, mailers, monthly mailers, prospecting content 
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Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]
Every month we publish several full-length articles that our Club Zebra Pro members can mail to their prospects and clients without attribution to The Lones Group. This June we have an article for buyers on the pros-and-cons of purchasing a ready home or a fixer-upper. Next, content for your seller prospects from the perspective of […]
Posted in Club Zebra Tags: client articles, client content, Club Zebra, mailers, monthly mailers, prospecting content No Comments »
Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer. Classic fonts are easy to read and accented by traditional calligraphy in select […]
Posted in Branding & Design, Branding Spotlight Tags: black, branding, Branding & Design, dramatic, elegant, mailers, red, script, silver No Comments » Hello Club Zebra members! Content for mailing out to your client database is here for the month of April. We know there are definitely challenges to doing business during this stay-at-home situation in most of the nation, but that doesn’t mean that your monthly outreach should suffer too. We encourage you to stay top of […]
Q: “Denise, I have been sitting on this letter draft that you wrote but I haven’t sent it out. I am concerned about someone challenging me on the future impact to real estate. I feel like I need answers that I don’t have.” A: Because none of us have a crystal ball, none of us […]
Q: “OK Denise, one of my resolutions is to get my database mailer out each month like clockwork. Any suggestions for making sure I get that done?” A: I do have a suggestion for you: Treat your business needs like you would your client’s. The reason that we don’t get things like this done is […]
Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a fresh start. Right? Have a bad 2019? Put it behind you. It is over. It’s done. It’s time for a new you. It’s […]
Posted in Communication, Client Care, and Follow-up, Motivation & Planning, Zebra Reports Tags: 2020, annual client review, annual marketing plan, article mailers, branding, business growth, business mailers, business plan, business planning, client care, education, Follow-up, getting things done, mailers, mojo, monthly mailers, open houses, resolutions, RESS No Comments »
Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would ideally like to work in a smaller area. Do I include stats for the whole county or just the area that I […]
There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]
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