Q: “Denise, I have been sitting on this letter draft that you wrote but I haven’t sent it out. I am concerned about someone challenging me on the future impact to real estate. I feel like I need answers that I don’t have.” A: Because none of us have a crystal ball, none of us […]
Q: “OK Denise, one of my resolutions is to get my database mailer out each month like clockwork. Any suggestions for making sure I get that done?” A: I do have a suggestion for you: Treat your business needs like you would your client’s. The reason that we don’t get things like this done is […]
Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a fresh start. Right? Have a bad 2019? Put it behind you. It is over. It’s done. It’s time for a new you. It’s […]
Posted in Communication, Client Care, and Follow-up, Marketing, Motivation & Planning, Zebra Reports 
Tags: 2020, annual client review, annual marketing plan, article mailers, branding, business growth, business mailers, business plan, business planning, client care, education, Follow-up, getting things done, mailers, mojo, monthly articles, monthly mailers, open houses, resolutions, RESS 
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Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would ideally like to work in a smaller area. Do I include stats for the whole county or just the area that I […]
There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]
Posted in Communication, Client Care, and Follow-up, Marketing, Tools and Systems for Real Estate Agents, Zebra Reports Tags: client connections, client content, client database, content, database mailer, digital marketing, direct mail, email, farming, generic, geofarming, mail, mailers, spam No Comments »
Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this […]
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]
Q: “Denise, this year I am committed to building a stronger relationship with my past clients and my database. These are the people I want to do more business with so I am stepping up my communications with them. Right now I send a design magazine which is customized for me once every-other month. It […]
Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]
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