farming | The Zebra Blog

Posts Tagged ‘farming’

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Ask Denise: Targeting Two Markets

Q: “Denise, I am going to be relocating to an area that is a high-demand area for retirees from my current area. Just wondering how you think I should use that to my advantage?” A: There are two key audiences that you should be marketing to – your current client base and agents. With your […]

Ask Denise: Making the Most of a Farm

Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this […]

Ask Denise: Frustrating Farming

Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]

Ask Denise: Better than Generic Mailers

Q: “Denise I know you are not a fan of generic mailers, but if I didn’t send out something generic, I would never send something out. I just never seem to have the time! So I’ll bite – what do you suggest?” A: You don’t need to spend a lot of time to create meaningful […]

The Grass is Not Greener – Water Your Lawn and Reap the Benefits!

It is not even the end of the first week of January and already I have had NUMEROUS agents contact me to ask if they should sign up for the “latest and greatest” online marketing lead generation program. Sales people are out in force this week, so if your phone has been ringing off the […]

Ask Denise: Getting Condo Listings

Q: “Denise, I have had a few condo listings lately and have determined that I really like selling them! What are some things I could do to get more condo listings?” What a great question! My first farm area was in an area of townhouses. There is something very unique about townhouse/condo living and it […]

Ask Denise: Standing Out in Marketing

Q: “Denise, in an effort to drum up business, I want to start sending letters about how inventory is low, prices are up, and now is a great time to sell. However, I feel like everyone is sending the same message. How do I stand out?” A: Great question! You can stand out in two […]

Ask Denise: Farming Overlap

Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this farm area for a year! I have had one or two calls, but should I […]

Ask Denise: Building My Marketing Farm

Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]

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