Q: “Denise, I have been mailing to a farm area now for years and another agent has begun sending postcards to the same area. One of my clients collected a couple and gave them to me. I was shocked! The cards blatantly said she was #1 in sales for the last year. I don’t know […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents 
Tags: Branding & Design, farm area, hype, Listing presentation, MLS, sales, statistics, stats 
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Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]
Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this farm area for a year! I have had one or two calls, but should I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: agent marketing, agent territory, building a geographical farm, Communication, farm, farm area, farming, geo farm, geo farming, geofarming, geographical farm, geographical farming, lead generation for real estate agents, neighborhood, neighborhoods, sharing No Comments » Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]
Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
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