All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
Posts Tagged ‘Communication’
Naming and Claiming a Niche Market without Alienating Your Clients
Posted by Denise Lones on March 17th, 2022
It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]
Posted in Zebra Reports 
Tags: balance, building a niche market, Communication, consistency, historic, neighborhood, specialize, waterfront, website 
No Comments »My Favorite Mailing Campaigns
Posted by Denise Lones on February 10th, 2022
I’m excited about today’s Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I’ve received. Let’s rewind maybe ten years, and it was the Victoria’s Secret mailing campaign. They did such a phenomenal job. They were so consistent that I received something […]
Campaign Fundamentals and Ideas
Posted by Denise Lones on February 3rd, 2022
Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part of my past client campaign. If I send […]
Holding Back or Speaking Your Truth
Posted by Denise Lones on August 12th, 2021
One of the hardest things we are faced with when dealing with difficult people or situations is how to best maneuver our emotions and our need to defend ourselves. Whether it is a personal or business issue where you feel you have been wronged or misjudged you will need to navigate those rough waves of […]
Do You Have Trouble Speaking Up?
Posted by Denise Lones on August 5th, 2021
Quick show of hands – how many of you had a challenging transaction over the last 12 months? One that was in danger of failing at some point between pending to close? Wow! Let’s see. Hmmm…almost…all of you!
Six Pieces of Data to Wow Your Clients (and tell your market’s story)
Posted by Denise Lones on July 15th, 2021
Most real estate agents consider themselves “people” people and aren’t as comfortable with data, graphing, pulling numbers, etc. However, if you could master finding out how to pull just six pieces of data in your MLS, I guarantee you will be more confident in your buyer and seller consultations, will be able to drop numbers […]
A Shifting Market? Here’s What You Need to Do!
Posted by Denise Lones on June 3rd, 2021
The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is […]
Time to Switch Your Elevator Pitch
Posted by Denise Lones on April 15th, 2021
Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you […]
Key Communication for Finding Sellers in 2021
Posted by Denise Lones on March 4th, 2021
Hi everyone! Today I want to talk about the severe shortage of inventory in our real estate market and how real estate agents in 2021 need to go about finding sellers. In a business where every day you are seeing shocking list-to-sale-price ratios and these really high sale prices, I’m sure there are moments where […]
