If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]
Q: “Denise, I have a number of clients who are concerned about the change in the real estate market. I am telling them that it isn’t like the Great Recession beginning but I don’t think they believe me. What information would you share with them to get them to calm down?” A: It can be […]
Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons: #1: Presentation and #2: Price.
Posted in Sellers, Zebra Reports 
Tags: appearances, days on market, fair price, listing price, photos, preparation, presentation, price, video 
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Recently I have noticed that more and more local, Puget Sound area agents are contacting me wondering if our market is correcting. When asked why, they say they are listening to the news and media, other agents, and even their clients talking about the next bubble or crash. For any agents who have been selling […]
I want you to remember when you went to real estate school and learned how to be an agent. It might have been a long time ago; it might have been just a few weeks ago. In order to get your license you had to do some fairly grueling math. How did you do? I’ll […]
When agents ask me how the market is I always answer with, “It depends.” There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style. While the media has been guilty of making sweeping statements that the market is either a strong buyers’ or […]
Posted in Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports Tags: competitive market, Current Market, days on market, do your homework, home market, housing market, list price, listings, market activity, market analysis, market clearing, market conditions, market research, MLS, Multiple Listing Service, research, selling homes 2 Comments »
If you want to be viewed as a market expert, you must completely understand your local market. Most of this information is easily accessible from your MLS. Every agent must be able to analyze for their marketplace: SALES ANALYSIS Go into the MLS and find out the total number of sales in your area/s for […]
Lately I have been working with a lot of numbers and I have been reminded of their power. While numbers themselves are non-emotional, often they bring up a lot of emotion and therefore, are sometimes avoided. Anyone who has ever not opened their credit card statement or avoided revisiting their commission statements knows exactly what […]
I have received so many emails this month asking me if the market is going to crash just because pending sales in their area have decreased slightly. When I ask them what area they are in and when I look the stats up on the MLS I confirm what I know which is that the […]
Sellers can be very unrealistic about the price they want you to list their home for, especially when the market is moving quickly and in their favor. Many agents get caught up with their seller’s optimism because, to some degree, they feel the seller has a point. After all, homes are selling like hotcakes and […]
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