listing | The Zebra Blog

Posts Tagged ‘listing’

A Health Crisis, Not Housing Crisis = Opportunity!

The fundamentals of a strong real estate market are simple: Strong demand and a healthy supply makes for a good real estate market. But what happens when the world is faced with a health crisis and real estate agents are faced with the challenge of having to navigate unchartered territory?

The Price is…Wrong?

If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]

Ask Denise: New Mindset, New Results

Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]

Ask Denise: Stronger Pricing Skills

Q: “Denise, I want to get stronger on my pricing as we go into a different spring market. What do you suggest?” A: In addition to looking for clues in comparable properties (which is always an important indicator of future success), looking at days on market and new pendings are the two data points that […]

Pricing With Confidence

One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Ask Denise: The Market’s Time

Q: “Denise, I read your article on the Power of Timing. I have a listing that has been on for about a month now and my sellers are thinking of trying a price reduction this weekend and if it doesn’t work, throwing in the towel and renting it. I am also holding an open house […]

The Power of Timing

When do you list a property? Timing is everything!

In the past month I have heard agents talking about what they believe is the best tine to put upcoming listings on the market. Each of them has their own unique ideas of why waiting or listing right away is more beneficial. What surprises me, however, is that these are closely held beliefs that don’t […]

Ask Denise: DIY Problem Solving

Q: “Denise, this has been a very tough winter weather-wise, and I have a listing that could really benefit from some landscaping clean up. This is a vacation property in an out-of-the-way area so it has been on the market for a bit longer than I would have liked, partially due to the rough weather. […]

A Picture is Worth Thousands of … Dollars?

Woamn taking house photo with tablet

Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as “adequate” to someone’s definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many […]

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