What is your lead pipeline like in real estate? Especially in this market, as we continue to see challenges with inventory and competitive buyers, we have to figure out a way to attract leads. You need a lead magnet! One of the best lead magnet systems I know if is Geographical Farming. When I was […]
There comes a time in many agents’ careers when they get tired, burned out, and know they can’t continue in the business the way they have. Maybe they are selling across too large of an area that has awful traffic and they are spending more and more time on the road and less time in […]
When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful […]
Today, I want to invite you to my State of the Market coming up at the end of January. It is so important—especially this year—to know what’s been going on and what’s happening right now in the market. There are changes coming in the new year. There are trends that started because of Covid. Bottom […]
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Tags: Branding & Design, construction, covid, Denise Lones, home buyers, home sellers, homes, invest, investing, listing, new year, real estate class, Real Estate Coaching, Real Estate Market, real estate marketing, real estate predictions, Real Estate Training, state of the market, The Lones Group 
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Q: Denise, my business has slowed down a little bit (which is actually a good thing) but I want to put myself in a strong position in January. I have heard something about some annual report that you recommend for past clients. Tell me more! A: Absolutely! When I was an agent, creating an Annual […]
Posted in Ask Denise, Motivation & Planning, Tools and Systems for Real Estate Agents Tags: adding new clients, annual client review, annual client review tips, ask denise, Branding & Design, client care, Client Communication, Lead Generation, new clients, new year, preparation, real estate advice, real estate marketing No Comments »
Several weeks ago, I introduced the idea of The Tipping Point – that moment in time when it becomes more advantageous for a seller to sell than to stay in his or her home. In areas where markets have inventory shortages, making more homeowners aware that their tipping point may be near is critical for […]
This week’s design spotlight features one of our Instant Identity branding design templates, Framed in Fir. This brand identity features a monochromatic color palette of earthy sage greens creating both a natural and understated feeling. Peaceful tranquility exudes from this simple design with its soft gradient foundation. A framework of fir needles creates a textured […]
Posted in Branding & Design, Branding Spotlight, Tools and Systems for Real Estate Agents Tags: brand, brand identity, branding, Branding & Design, design, design spotlight, identity, image, instant identity, instant image, letterhead, natural, real estate marketing, template, understated No Comments »
This week’s design spotlight features one of our MASTERY branding client duos, Team Benefield. Licica and Damon Benefield came to us wanting a cohesive branding design that would set them apart and make a lasting impression. They wanted a design that would appeal to a wide range of demographics, both young millennials and older generations. […]
This week’s design spotlight highlights the attention-grabbing and memorable design of southern California-based REALTOR®, Staci Bias, a member of our Mastery real estate coaching program. Staci is a resourceful, no-nonsense, analytical thinker with strong attention to detail and dedication to whatever project she applies herself. The style of Staci’s marketing campaign is classic and elegant. Her monogram pattern […]
This week’s design spotlight features one of our MASTERY branding clients, Kim Stevenson. Born and raised in Washington state, Kim Stevenson married her high school sweetheart and followed his NHL hockey career across the United States. Returning to the Issaquah area after 16 years with the NHL Kim needed her own brand identity to help […]
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