niche | The Zebra Blog

Posts Tagged ‘niche’

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]

Ask Denise: Does it “Ad” Up?

Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?” A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf […]

Ask Denise: Area of Specialty

Q: “Denise, I am working on editing my buyer and seller packages right now and have a question regarding my “Area of Specialty”. As my business has grown and I have clients all over the county, they are referring me to their friends and neighbors. But traffic has also gotten so much worse and at […]

Ask Denise: Nice and Niche

Q: “Denise, as you know, I am a newer agent and have been working hard developing all my systems over the past year with you and your team with Mastery. I am in a transition time in my life and although I am doing all the mailings and implementing the systems we have been talking […]

Power of Niche Marketing

Have you ever gone to your family doctor only to be referred to a specialist who treated only patients with our exact ailment? Were you then surprised when you showed up at the specialist’s office to find a packed waiting room? This happened to me a couple of years ago when I went to the […]

Design Spotlight: Bob Crowley

Bob Crowley's design

This week’s design spotlight features one of our very first Mastery clients, Bob Crowley. Bob is an engaging, friendly and dynamic individual with a gentlemanly manner and Southern charm. He hails from North Carolina and focuses on the real estate niche of the Lake Norman area – a place full of recreational opportunities including boating, […]

The Secrets to Targeting a Geographical Farm

target neighborhood

Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]

Ask Denise: Soccer Team Niche

Denise Lones

Q:  Denise, I read your Zebra Report last week on niche marketing. I think I would like to focus on my kid’s soccer team and work with their parents. How do I make the jump from “Jessie’s Mom” to “Real Estate Agent”? A:  This is a fantastic idea and one that has been very successful […]

Your Niche Marketing Road Map

road with sign

If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week’s article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could […]

Use Your Life Resources to Develop a Strong Niche Market

Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who […]

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