It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them […]
Paul, Steve, and Kevin have taking niche marketing to the next level. They have narrowed their focus to one zoning code in one city. This may sound extreme, but their extensive experience makes them experts on bridging the gap between independent homeowners and developers. Coordinating an assemblage sale means working with multiple neighbors while getting […]
Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps. First, why should you […]
Posted in Zebra Reports 
Tags: Branding & Design, Expert, niche marketing, professional, prospecting, real estate specialist, waterfront 
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Right now it is the fall real estate season. Maybe, just maybe, in your area you might have the sensation that the market has softened. Maybe just a little bit. And ho-boy, if you have been working hard all year long, this may feel like a long overdue and welcome moment. But I’ve done my […]
There comes a time in many agents’ careers when they get tired, burned out, and know they can’t continue in the business the way they have. Maybe they are selling across too large of an area that has awful traffic and they are spending more and more time on the road and less time in […]
It’s a Throwback-Thursday special, and we’re highlighting Karen Williams’ brand, which is supporting her niche marketing mailers in style. Karen’s signature teal and charcoal branding makes a splash in the mail box, but it’s the value of the content that is really making waves. From annual predictions to median sale price maps, her niche clients […]
Posted in Branding & Design, Branding Spotlight Tags: charcoal, classic, farm, farm mailer, farming mailer, gray, mailer, maps, niche marketing, personalized mailers, statistics, teal No Comments »
Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last […]
Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]
Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]
Q: “Denise, as you know, I am a newer agent and have been working hard developing all my systems over the past year with you and your team with Mastery. I am in a transition time in my life and although I am doing all the mailings and implementing the systems we have been talking […]
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