How Will You Prepare Your Business for 2022? | The Zebra Blog

How Will You Prepare Your Business for 2022?

Right now it is the fall real estate season. Maybe, just maybe, in your area you might have the sensation that the market has softened. Maybe just a little bit. And ho-boy, if you have been working hard all year long, this may feel like a long overdue and welcome moment.

But I’ve done my research. Have you? Because there is something you should know.

Our market is still in dire need of new inventory and there’s no relief coming in 2022. So, how will you prepare for the coming year? Every year, about this time, I’m already thinking ahead. I know that while it’s only the second week of November that just around the corner is Thanksgiving and then BOOM the end of the year will be upon us.

Are you wondering what the housing market will do this coming year? Do you know how best to prepare your business? What will your talking points will be for your marketing? Are you ready for your clients’ tough market questions? Solve all these challenges at once at our 5th annual Real Estate Success Summit at the Lynnwood Convention Center.


Registration has just opened! If you are in the area this January 26, I strongly recommend you register today. Every year our Success Summit has been incredible. It’s not just State of the Market, it is also the fantastic speakers, events, and the energy of our attendees. And I am just thrilled that we can be together again this coming 2022!

State of the Market

It’s true, our industry has been under a barrage of changes the past two years – pandemic, changing housing needs, inventory shortages, political turmoil, labor challenges, and supply chain issues. Who ever thought we would be waiting months for something like a dishwasher? Yet, despite these crazy waters that our business boats are sailing, there are some huge opportunities – right now – for real estate agents who are informed and understand the market.

State of the Market is where you can get caught-up on your market knowledge. I’ve done the hard research for you across national, regional, and local data – immigration, economics, housing markets, and so much more. I’ll be sharing valuable insight about where our market is going that will empower your business.

Your clients look to you to be the market expert and at State of the Market you will gain expert perspective to give you the confidence to answer their challenging questions. You can leverage that same knowledge in your marketing to impress prospects. It will fuel and enable you year-round.

An Unforgettable Afternoon

There’s more to the Real Estate Success Summit too. This year, in the afternoon we will be having three incredible events that could change your business approach for 2022 and beyond.

Over the past two years I’ve been working closely with a group of agents and teaching them the power of niche marketing. It has been an incredible journey and some of these agents have added hundreds of thousands of dollars to their income this past year. At DOMINATE YOUR NICHE MARKET we will be sharing the strategies that made this possible with you – you won’t want to miss it!

This year has proven again and again that agents who have listings have more control over their business. They have the product that buyers want. More than ever before, it is key that agents understand how to win listings at their listing presentation. This year, at our LISTING PRESENTATION SECRETS presentation, we will be talking about how you can blow your competition away by having the right materials and knowledge.

Finally, I have a very special presentation for you before we close the day. At 2022 OPPORTUNITIES I’m going to be sharing critical insights with you about business growth opportunities that this coming year has to offer. Don’t waste your time and treasure throwing mud at the wall this coming year – this is where you’ll want to be if you are looking for ways to grow your real estate reach.

So, how will you prepare your business for 2022? Start with market facts, not market fear! Commit to improving your understanding of trends in your area. And if you are able to come to Lynnwood this January 26th, start with the energy and knowledge you’ll experience at our 2022 Real Estate Success Summit. I’ll see you there!

The Real Estate Success Summit is a limited seating event and has sold out every year. Don’t risk your seat by waiting until January to register. For more information or questions, start with our registration website at:

For additional information, visit our Facebook event page for a FAQ or call us at 360-527-8904.


By Denise Lones CSP, M.I.R.M., CDEI – The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

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