Real Estate Coaching, Mentoring, and Training | The Zebra Blog

Archive for the ‘Real Estate Coaching, Mentoring, and Training’ Category

Time to Switch Your Elevator Pitch

Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you […]

Is “Easy” Killing Your Brand?

Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]

A Little Perspective on Tax Time

This week I want to discuss taxes. Yes, it is that time of year again. Every year during this time I seem to get many calls from real estate agents that are concerned about it being tax time. This is that time of the year when many real estate professionals get nervous. Perhaps they have […]

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t […]

Motivating Sellers – Opportunity Sellers vs Life-Change Sellers

If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]

Facts vs the Gist

Are you a facts agent? Or are you a gist agent? It likely depends on the situation, your personality, your frame of mind, and what the situation really calls for. How you like to receive information may also be different than how you prefer to provide information. The gist isn’t a bad thing – you […]

Run Your Business Like a Quarterback

With the upcoming Super Bowl, I’ve had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses. When we watch the game, there are a lot of players on the field, all with important jobs to […]

Catapult Your Success – at the Real Estate Success Summit

I am really getting pumped for our Real Estate Success Summit coming up on January 26th! In addition to my State of the Market – Your 2021 Housing Market Update class in the morning, we have THREE amazing tracks of content for our afternoon – which you can watch at your leisure! I rolled out […]

The Importance of Having a Strong Real Estate Voice

One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche […]

Protect Your Peace

Protect your peace. It is probably one of the most important things you can do, not just this season but throughout the year. You need to protect your peace with your clients, vendors, other agents, and all the other professionals we deal with. When I say “protect your peace,” here’s what I’m talking about: If […]

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