Real Estate Coaching, Mentoring, and Training | The Zebra Blog

Archive for the ‘Real Estate Coaching, Mentoring, and Training’ Category

The Wonder of Windows

That’s some fresh insulation! Today, I am on site at a new construction project and I want to talk about the power of windows. In this project, we took about 80% of the structure down to the foundation and we built up the walls to 10ft. Our goal was to get that panoramic window effect. […]

A Shifting Market? Here’s What You Need to Do!

The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is […]

Don’t Lose Sight of Your Quality of Life!

Anyone who knows me knows that I have a long-held belief that the first, and the most important thing in your business, is creating “quality of life”. As our inventory-lean markets move faster and faster, I want to encourage all of you to think about your quality of life BEFORE you reach a stage where […]

Time to Switch Your Elevator Pitch

Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you […]

Is “Easy” Killing Your Brand?

Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]

A Little Perspective on Tax Time

This week I want to discuss taxes. Yes, it is that time of year again. Every year during this time I seem to get many calls from real estate agents that are concerned about it being tax time. This is that time of the year when many real estate professionals get nervous. Perhaps they have […]

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t […]

Motivating Sellers – Opportunity Sellers vs Life-Change Sellers

If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]

Facts vs the Gist

Are you a facts agent? Or are you a gist agent? It likely depends on the situation, your personality, your frame of mind, and what the situation really calls for. How you like to receive information may also be different than how you prefer to provide information. The gist isn’t a bad thing – you […]

Run Your Business Like a Quarterback

With the upcoming Super Bowl, I’ve had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses. When we watch the game, there are a lot of players on the field, all with important jobs to […]

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