Technology | The Zebra Blog

Archive for the ‘Technology’ Category

Your Online Profiles: Why You Need Them Now More Than Ever!

I read a fascinating stat recently from the National Association of Realtors Generational Report.  I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale.  This is even higher than the desire of Baby Boomers to work with Real […]

Ask Denise: Marketing & Listing Process

Q: “Denise, I have a seller couple who will have their listing ready to go in the next two weeks. This is fantastic. However, they are insisting that I create one of those 3D walkthroughs that they have seen online. Not only is it not cheap to do this, because of the kind of market […]

Ask Denise: Database Help

Denise Lones

Q: “Denise, you addressed databases in the Zebra Report last week and I hate to admit my database is a mess. I have a leads database which is automatically populated from my online lead source, an old database from my previous career (I have some people who I still reach out to), and I have […]

Ask Denise: Keeping My Database Safe

Denise Lones

Q: “Denise, it seems like every day I read something in the news about how so-and-so company was hacked and now their customer database is in the hands of spammers. What can I do to keep my database safe?” Nothing is going to keep your database completely safe, but there are definitely things that you […]

Up Your Game – With Video!

woman holding tablet with video

I have been talking about the power of video in a real estate agent’s business for years. However, it seems that the nervousness most real estate agents feel about being seen on video or the unknowns of the production side holds them back. Whatever has kept you from fully utilizing video in your business has […]

Ask Denise: Flaws in Video?

Denise Lones

Q:  Okay, Denise. I am taking the plunge. I am ready for video. But I am concerned that my double chin is going to take the stage. Help! A:  I appreciate your honesty! I think just about everyone I talk to has a flaw of some sort they feel will be magnified on the screen, […]

A Picture is Worth Thousands of … Dollars?

Woamn taking house photo with tablet

Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as “adequate” to someone’s definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many […]

Ask Denise: Testimonial Videos?

Denise Lones

Q:  Denise, I want to start having my closed clients do testimonial videos when their home closes. Is there a format I should follow? A:  That is a fantastic goal and one that will serve you well. I would actually have them focus on their home buying story rather than lead with a testimonial format. […]

Ask Denise: Database System?

Denise Lones

Q:  Denise, if you were starting your business as an agent today, what program would you use to manage your database? A:  Hands down I would use Microsoft® Outlook. I already use Outlook for my email so I don’t even have to open another program if a client calls and I need to make some […]

Opportunity Knocks: Tips for Marketing Properties with Huge Potential

Overhead Home view

I have seen a lot of marketing during my years in real estate. I have seen bad. I have seen good. I have seen exceptional. Recently I came across one of those exceptionally-marketed properties in Whistler British Columbia. I had the pleasure of talking with the real estate agent and learning exactly what he did […]

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