Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?” A: I think you need a document that outlines your years of service to the real estate industry.
Q: “Denise, my husband and I have a real estate business together and we have decided it is time to develop a brand. We both have a background in the financial industry. I began in real estate about five years ago and my husband just recently joined me. We are tapping into this database of […]
Posted in Ask Denise, Branding & Design 
Tags: colors, fonts, husband, partners, style, team brand, team branding, visual, wife 
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Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as “adequate” to someone’s definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many […]
Q: Denise, I have lost 3 listing presentations lately. Am I in the wrong business? A: Absolutely not! Just because you didn’t get the last 3 listings doesn’t mean you are no longer skilled and needed. Sometimes you just don’t click with certain sellers and that is okay. Other times this could be a clue […]
… Even When You Are Not There. In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a […]
Posted in Branding & Design, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports Tags: brand, branding, Branding & Design, business card, Denise Lones, Real Estate, representation, video, visual, website, zebra report No Comments » Q: Denise why is so important to have visual props at a listing presentation? A: Over 80% of the population assimilates information visually: preferring to use images, pictures, colors, and maps to organize information and communicate with others. So, when you bring a visual example of your marketing, photography, or pricing tools it provides the […]
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