Lead Generation for Real Estate Agents | The Zebra Blog

Archive for the ‘Lead Generation for Real Estate Agents’ Category

Is Your Prospect A Time Waster?

How do you tell the difference between good and bad prospects? One will waste your time, dragging you from house to house-getting all kinds of information from you-only to end up dumping you right before writing an offer. You also have clients who seem like time wasters, but they’re just very analytical and thorough in […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

Ask Denise: Area of Specialty

Q: “Denise, I am working on editing my buyer and seller packages right now and have a question regarding my “Area of Specialty”. As my business has grown and I have clients all over the county, they are referring me to their friends and neighbors. But traffic has also gotten so much worse and at […]

Ask Denise: Prospecting Innovation

Q: “Denise, I am looking for an innovative way to get more business. I am not looking for a farm or an open house system. I really want something that will help me get more business when I need it and turn it off when I don’t. And I don’t want to go after expired […]

Ask Denise: Attention on Online Leads

Q: “Denise what do you think about paying for online leads?” A: Online leads have saturated the market over the years and many agents have paid for them with little to no success while others love them.  The key is to know whether or not an online lead suits your personality and your overall work […]

Ask Denise: Expired Listings Lead Generation

Q: “Denise, I am starting to see expired listings in my area that are not relisting right away. Of course, the reason these sellers have expired is due to their unrealistic price expectations although there are a few examples of marketing that could definitely be improved. I was thinking about doing some lead generation by […]

Ask Denise: Making the Most of a Farm

Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this […]

Ask Denise: Jump-Start the Pipeline

Q: “Denise, I am a little bit concerned about my pipeline. This time of year it is usually overflowing, but right now, I only have two clients in there who are going to be ready in a month or two. What are some things I should do to get things moving?” A: Although there are […]

Ask Denise: Frustrating Farming

Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]

Ask Denise: Listing Letters

Q: “Denise, I have a listing coming up and I heard about some letter campaign that you recommend for the neighbors. Can you tell me about that?” A: Yes! In fact, this campaign of three letters are making my clients a lot of money. One of my new clients, in fact, started doing this campaign […]

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!