Lead Generation for Real Estate Agents | The Zebra Blog

Archive for the ‘Lead Generation for Real Estate Agents’ Category

Ask Denise: New Mindset, New Results

Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]

Ask Denise: Effective Networking

Q: “Denise, how can I make my meetings with my networking group more effective in terms of getting business?” Great question! The first thing you can do is make sure you are making a great impression. That means showing up early, not being on your phone, dressing appropriately for the group, and not leaving early. […]

Good Old-Fashioned Client Care – Your Best Business Asset!

If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]

Personalities and Pending to Close – Your Golden Opportunity!

A highly-overlooked referral opportunity in an agent’s business is the “pending to closing” process. And the more you can tune into a client’s personality during this time, the more effective you can be with that client. In fact, when done correctly this process can yield an incredible referral business. When a buyer or seller is […]

Ask Denise: Lead Generation Overload

Q: “Denise, I am a newer agent and need to generate some leads. I have a direct mail company who keeps calling saying I can mail to thousands of people every month and it won’t cost me too much. Should I do it? I am also doing some online lead generation with another company and […]

Is Your Prospect A Time Waster?

How do you tell the difference between good and bad prospects? One will waste your time, dragging you from house to house-getting all kinds of information from you-only to end up dumping you right before writing an offer. You also have clients who seem like time wasters, but they’re just very analytical and thorough in […]

11 Secrets to Geo Farming Success

Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want?  If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]

Ask Denise: Area of Specialty

Q: “Denise, I am working on editing my buyer and seller packages right now and have a question regarding my “Area of Specialty”. As my business has grown and I have clients all over the county, they are referring me to their friends and neighbors. But traffic has also gotten so much worse and at […]

Ask Denise: Prospecting Innovation

Q: “Denise, I am looking for an innovative way to get more business. I am not looking for a farm or an open house system. I really want something that will help me get more business when I need it and turn it off when I don’t. And I don’t want to go after expired […]

Ask Denise: Attention on Online Leads

Q: “Denise what do you think about paying for online leads?” A: Online leads have saturated the market over the years and many agents have paid for them with little to no success while others love them.  The key is to know whether or not an online lead suits your personality and your overall work […]

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