advertising | The Zebra Blog

Posts Tagged ‘advertising’

Ask Denise: Postcard, Letter, or Social Media?

Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]

Stop Sending Out Stupid Mailers with Stupid Content

First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]

Ask Denise: Stormy Weather

Q: Denise, we have a big storm coming in this weekend and I have a listing coming on today. Should I advise my client to wait? That is a great question! On the one hand, if people are likely to stay home, they might spend some time looking for listings online. On the other hand, […]

Ask Denise: Advertising Pens?

Denise Lones

Q:  Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A:  My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]

Ask Denise: Ad on Shopping Cart?

Denise Lones

Q: Denise, what would you think about me getting one of those advertising spaces on grocery store shopping carts? A:  My recommendation is to actually create an annual advertising plan rather than just creating and running an ad because you are approached to do one. Here is an example, an annual advertising plan for an […]

Ask Denise: Ads in Multiple Newspapers

Denise Lones

Q:  Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in? A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time.  Whichever one produces the highest response from […]

Ask Denise: Advertising in Small Publications

Denise Lones

Q:  Denise, I have been approached by the local high school asking if I want to advertise in their basketball booster program. I can put a business card size ad in the booklet. Do you think this is something I should do? A:  I can’t tell you the number of times I have been asked […]

Ask Denise: Soccer Team Niche

Denise Lones

Q:  Denise, I read your Zebra Report last week on niche marketing. I think I would like to focus on my kid’s soccer team and work with their parents. How do I make the jump from “Jessie’s Mom” to “Real Estate Agent”? A:  This is a fantastic idea and one that has been very successful […]

Ask Denise: Print Advertising

Denise Lones

Q: Denise, I have been approached by my city’s tourism bureau to advertise in their publication. I can get a quarter page ad for $300. Is this a good deal? A: I love questions like this! I have not seen one-shot advertising like this to be very effective. However, when combined with an advertising campaign, […]

Ask Denise: Car Advertising

Denise Lones

Q:  Denise, I really want to stand out in my geographical farm area, so what kind of advertisement should I put on my car or should I? A:  This is a great question; let me share my story with you. When I was actively selling real estate I was very aggressively farming an specific area. […]

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