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Posts Tagged ‘print’

Ask Denise: Ads in Multiple Newspapers

Denise Lones

Q:  Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in? A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time.  Whichever one produces the highest response from […]

Ask Denise: Print Advertising

Denise Lones

Q: Denise, I have been approached by my city’s tourism bureau to advertise in their publication. I can get a quarter page ad for $300. Is this a good deal? A: I love questions like this! I have not seen one-shot advertising like this to be very effective. However, when combined with an advertising campaign, […]

Ask Denise: Should I blog?

Denise Lones

Q:  I need to get smarter (way smarter) about how I am spending my resources. Over the years I have done quite a bit of advertising and print mailing, but the cost is killing me. I’ve been researching blogs, and this seems like a much less expensive option. Do you agree? A:  Over time, a […]

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