Ask Denise: Should I blog? | The Zebra Blog

Ask Denise: Should I blog?

Denise Lones

Q:  I need to get smarter (way smarter) about how I am spending my resources. Over the years I have done quite a bit of advertising and print mailing, but the cost is killing me. I’ve been researching blogs, and this seems like a much less expensive option. Do you agree?

A:  Over time, a blog is a less expensive option (although you certainly will have some development costs). There are many pluses to a blog – you can be very timely, they are relatively easy to create and maintain, and they allow you to reach a wide audience.   

However, I do still believe in old-fashioned marketing through print. In some markets this might include print advertising, and in all markets I think it should include mailing real estate-related articles to your database or farm. There’s nothing that can stand in for a quality print piece … and because so few people still send them you’re guaranteed to get noticed!

You can leave a response, or trackback from your own site.

Tell Us What You Think!

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,